The model has six stages to it. The sixth <br />stage has two options attached; decline <br />or rejuvenation.<br />So, what does each of the six parts <br />mean?<br />
Exploration<br />You initially get a small number of tourists attracted to something in particular, like beaches, attractive landscape, historical or cultural features.<br />The locals who live there have not yet developed many tourist facilities.<br />
Involvement<br />The local people in the area start to see the opportunities available and provide accommodation, food, transport, guides and other services that tourists may use.<br />
Development<br />Large companies will build hotels and leisure complex’s and advertise holiday packages.<br />Tourist numbers rise dramatically.<br />Job opportunities increase for locals which bring many advantages and disadvantages.<br />
Consolidation<br />Tourism is now a major part of the local economy, but possible at the expense of other developments to the location.<br />Numbers of visitors is much more steady and so employment has become more secure.<br />However, some hotels and other facilities are becoming degraded, so the type of customer goes downmarket. Rowdiness becomes an issue in the destination.<br />
Stagnation<br />The destination becomes unfashionable and so the number of visitors declines.<br />Businesses begin to change hands and often fall.<br />
Decline or rejuvenation<br />Declines: visitors begin to prefer other resorts.<br />Day trippers and weekenders become the main source of income.<br />Rejuvenation: attempts are made to modernise the resort and attract different people.<br />
Activity 1 – The Butler Model.<br />In your books stick in the copy of the <br />Butler Model that you have been given.<br />Underneath make notes as to what each <br />of the six stages entail.<br />
Activity 2 – The Living Time Graph.<br />Each of you have been given a handout with the <br />Butler Model on it and a number of statements <br />attached.<br />Each statement has a number.<br />Your task is to decide where each of those <br />statements fits into the Butler Model.<br />You have 15 minutes to complete the task.<br />
Plenary.<br />Peer coaching.<br />EVERYONE! Write down one thing you <br />have learnt this lesson and write down on <br />thing you have not understood this lesson.<br />Now, lets see if we can help people to <br />understand what they do they get?<br />
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