5 BIG IDEAS TO
KEEP CONTROL
OF
INDIE TRANSMEDIA
PROJECTS
WHY AN INDIE
TRANSMEDIA
PROJECT?
The conservative reality of
mainstream entertainment
creatively stunts
transmedia projects.
‘Indie transmedia’
raises very provocative
questions about
entertainment and creativity.
Transmedia projects
can deliver
rich original experiences
using easily available tools.
The goal is to realise
a new aesthetic
from the construction of
a complex whole.
WORK ON INDIE
PROJECTS THAT
EXCITE YOU.
1
YOU CANNOT
CONTROL
EVERYTHING.
What do you want to
Keep Control of?
Vision・key decisions on story.
Creative process・development.
Intellectual Property Rights.
Channels・platforms・media mix.
What are you trying to
Achieve with your project?
Is it an experiment?
Will you create valuable IP?
Do you aim for social awareness?
Will it establish your company?
Somethi...
Be Prepared to
Share Strategically!
DECIDE WHAT
YOU NEED TO
CONTROL.
2
KNOW WHAT
PROJECT SUCCESS
MEANS.
Establishes your property.
Establishes your authorship.
Shows what you can do.
Increases value to sources of finance.
Attr...
Describe your
Project Vision.
Intentions. Goals. Strategy.
DESCRIBE &
COMMUNICATE YOUR
VISION.
3
SALIGIA-7
TRANSMEDIA SCI-FI THRILLER
SALIGIA-7
TRANSMEDIA SCI-FI THRILLER
IMMERSIVE LOCATIVE THEATRE
PERVASIVE STORY & GAME EVENTS
SOCIAL MEDIA NARRATIVES - WE...
STORYTELLING
+ GAMEPLAY
+ LIVE - SPECTACLE
+ SOCIAL - DIGITAL
WHAT’S THE PLAN?
2011 201720142012 2013 2015 2016
ZA#
2018 2019 2020
PILOT
R&D +
PLAYTESTING
NOVELS. E-BOOKS.
GRAPHIC NOVE...
2011 201720142012 2013 2015 2016
ZA#
2018 2019 2020
WHAT WILL IT TAKE?
PILOT
DEVELOP YOUR
READINESS.
Adopt an
Instalment Approach.
Story episodes. Game levels.
Instalment-based design is a
Practical Solution to complexity.
Each instalment is fundable.
You only know so much.
Your th...
ZOMBIE ALARM #1
TRANSMEDIA PILOT
RESEARCH AND DEVELOPMENT
STORY
Teenagers in Amsterdam who display
symptoms of an unknown illness.
3 NARRATIVES
Self-styled zombie hunters intent
on finding out what’s going on.
3 NARRATIVES
Reactions of society to the
threat of a zombie outbreak.
3 NARRATIVES
print
news
News stories
get confused between
fiction and reality
broadcast
fictional current
affairs show
the story of
2 o...
www.youtube.com/watch?v=m5Tqm3mewnM
BREAK DOWN YOUR
PROJECT INTO
INSTALMENTS.
4
WORK TOWARDS
CREATIVE CLARITY.
Clarity of form cannot be
achieved until there is first
clarity in the designer’s
mind and actions.
architect Christopher ...
XDWEXPERIENCE DESIGN for game- and story- WORLDS
TRANSMEDIA STORYTELLING
+ EXPERIENCE DESIGN
EXPERIENCE DESIGN.
Audiences create meaning
TRANSMEDIA STRUCTURE.
TRANSMEDIA ARCHITECTURE.
EXPERIENCE DESIGN.
Time / Duration
Interactivity
Intensity
Breadth / Consistency
Sensorial
Cognitive Triggers
Significance...
EXPERIENCE DESIGN.
TRANSMEDIA STRUCTURE.
Game design & Gameplay
Narrative & Story structure
Interaction design
Theatre & P...
EXPERIENCE DESIGN.
TRANSMEDIA STRUCTURE.
TRANSMEDIA ARCHITECTURE.
Timing, Pacing, Phasing
Choice of media, Sequencing
DEFINE YOUR
LONG TERM
CREATIVE FOCUS.
5
1 2
3 4
BE
EXCITED.
SELECTIVE
CONTROL.
COMMUNICATE
YOUR VISION.
BE
PRACTICAL.
5 YOUR
CREATIVE FOCUS.
Thank You
@IANGINN TWITTER
Cover Image
CTrey Ratcliff
via Compflight
Icons
from The Noun Project
Book: Piotrek Chuchla
The...
C
THIS DECK SUPPORTED IAN’S PRESENTATION DURING COLOMBIA 3.0 IN BOGOTÁ, WHERE HE SPOKE TO AN
AUDIENCE OF 1100 DELEGATES, P...
IAN GINN IS A EUROPEAN CONSULTANT, TRANSMEDIA STORY ARCHITECT AND
EXPERIENCE DESIGNER. CONSULTING ENGAGEMENTS CURRENTLY IN...
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5 Big Ideas to Keep Control of Indie Transmedia Projects

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UPDATE October 15: Here is the video of my keynote at Colombia 3.0. At 48 minutes its not a quick watch. But it's definitely the best record to date of what I'm attempting creatively. The talk starts after the first 2'20.
http://www.youtube.com/watch?v=aBvrDBBZ1oY&list=PLhTx9maDqE9JJzsKjXIwTBDAohs327-ED

I've also embedded the video after the last slide here on Slideshare, just click to watch.

5 Ideas: Be Excited, Selective Control, Communicate Your Vision, Be Practical, Your 
Creative Focus.

This deck supported Ian Ginn's presentation during Colombia 3.0 in Bogotá. Ian spoke to an audience of 1100 delegates, plus many more via a live stream to Brazil, Argentina, and Chile.

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Transcript of "5 Big Ideas to Keep Control of Indie Transmedia Projects"

  1. 1. 5 BIG IDEAS TO KEEP CONTROL OF INDIE TRANSMEDIA PROJECTS
  2. 2. WHY AN INDIE TRANSMEDIA PROJECT?
  3. 3. The conservative reality of mainstream entertainment creatively stunts transmedia projects.
  4. 4. ‘Indie transmedia’ raises very provocative questions about entertainment and creativity.
  5. 5. Transmedia projects can deliver rich original experiences using easily available tools.
  6. 6. The goal is to realise a new aesthetic from the construction of a complex whole.
  7. 7. WORK ON INDIE PROJECTS THAT EXCITE YOU. 1
  8. 8. YOU CANNOT CONTROL EVERYTHING.
  9. 9. What do you want to Keep Control of?
  10. 10. Vision・key decisions on story. Creative process・development. Intellectual Property Rights. Channels・platforms・media mix.
  11. 11. What are you trying to Achieve with your project?
  12. 12. Is it an experiment? Will you create valuable IP? Do you aim for social awareness? Will it establish your company? Something else?
  13. 13. Be Prepared to Share Strategically!
  14. 14. DECIDE WHAT YOU NEED TO CONTROL. 2
  15. 15. KNOW WHAT PROJECT SUCCESS MEANS.
  16. 16. Establishes your property. Establishes your authorship. Shows what you can do. Increases value to sources of finance. Attracts audience to test your assumptions. Provides input for business model and ROI.
  17. 17. Describe your Project Vision. Intentions. Goals. Strategy.
  18. 18. DESCRIBE & COMMUNICATE YOUR VISION. 3
  19. 19. SALIGIA-7 TRANSMEDIA SCI-FI THRILLER
  20. 20. SALIGIA-7 TRANSMEDIA SCI-FI THRILLER IMMERSIVE LOCATIVE THEATRE PERVASIVE STORY & GAME EVENTS SOCIAL MEDIA NARRATIVES - WEB SERIES NOVELS - E-BOOKS - GRAPHIC NOVELS MOBILE FEATURE FILMS
  21. 21. STORYTELLING + GAMEPLAY + LIVE - SPECTACLE + SOCIAL - DIGITAL
  22. 22. WHAT’S THE PLAN? 2011 201720142012 2013 2015 2016 ZA# 2018 2019 2020 PILOT R&D + PLAYTESTING NOVELS. E-BOOKS. GRAPHIC NOVELS IMMERSIVE THEATRE FEATURE FILMS
  23. 23. 2011 201720142012 2013 2015 2016 ZA# 2018 2019 2020 WHAT WILL IT TAKE? PILOT
  24. 24. DEVELOP YOUR READINESS.
  25. 25. Adopt an Instalment Approach. Story episodes. Game levels.
  26. 26. Instalment-based design is a Practical Solution to complexity. Each instalment is fundable. You only know so much. Your thinking will change and develop. The project horizon is manageable.
  27. 27. ZOMBIE ALARM #1 TRANSMEDIA PILOT RESEARCH AND DEVELOPMENT
  28. 28. STORY
  29. 29. Teenagers in Amsterdam who display symptoms of an unknown illness. 3 NARRATIVES
  30. 30. Self-styled zombie hunters intent on finding out what’s going on. 3 NARRATIVES
  31. 31. Reactions of society to the threat of a zombie outbreak. 3 NARRATIVES
  32. 32. print news News stories get confused between fiction and reality broadcast fictional current affairs show the story of 2 of the teens story of 100 missing teens MissingChristel Community Facebook narrative Facebook narratives ZombieAlarm Facebook narrative ZombieAlarm story blog 2 become our protagonists webisodes Twitter updates featuring a pack of 7 teen-zombies z-leaks story blog SWATsquad reveals evidence VUPs get involved UGC spread via twitter gather at events society reacts and deploys a ZOMBIE SWAT SQUAD teens become ZOMBIES genre fans raise a ZOMBIE ALARM live events: pervasive story meets alternate reality game
  33. 33. www.youtube.com/watch?v=m5Tqm3mewnM
  34. 34. BREAK DOWN YOUR PROJECT INTO INSTALMENTS. 4
  35. 35. WORK TOWARDS CREATIVE CLARITY.
  36. 36. Clarity of form cannot be achieved until there is first clarity in the designer’s mind and actions. architect Christopher Alexander
  37. 37. XDWEXPERIENCE DESIGN for game- and story- WORLDS TRANSMEDIA STORYTELLING + EXPERIENCE DESIGN
  38. 38. EXPERIENCE DESIGN. Audiences create meaning TRANSMEDIA STRUCTURE. TRANSMEDIA ARCHITECTURE.
  39. 39. EXPERIENCE DESIGN. Time / Duration Interactivity Intensity Breadth / Consistency Sensorial Cognitive Triggers Significance / Meaning TRANSMEDIA STRUCTURE. TRANSMEDIA ARCHITECTURE.
  40. 40. EXPERIENCE DESIGN. TRANSMEDIA STRUCTURE. Game design & Gameplay Narrative & Story structure Interaction design Theatre & Performance TRANSMEDIA ARCHITECTURE.
  41. 41. EXPERIENCE DESIGN. TRANSMEDIA STRUCTURE. TRANSMEDIA ARCHITECTURE. Timing, Pacing, Phasing Choice of media, Sequencing
  42. 42. DEFINE YOUR LONG TERM CREATIVE FOCUS. 5
  43. 43. 1 2 3 4 BE EXCITED. SELECTIVE CONTROL. COMMUNICATE YOUR VISION. BE PRACTICAL. 5 YOUR CREATIVE FOCUS.
  44. 44. Thank You @IANGINN TWITTER Cover Image CTrey Ratcliff via Compflight Icons from The Noun Project Book: Piotrek Chuchla Theater: Björn Andersson Game Plan: Scott Lewis Digital Play: Juan Pablo Bravo Movie: Erik Vullings Play: Gilad Fried Social Media: Joris Hoogendoorn Clapperboard: Fabio Grande Gears: Gustavo Cordeiro Mobile Content: San Salido Martínez Writing: Korokoro Signpost: Parker Martin Slide Deck Inspiration thanks Emiland de Cubber
  45. 45. C THIS DECK SUPPORTED IAN’S PRESENTATION DURING COLOMBIA 3.0 IN BOGOTÁ, WHERE HE SPOKE TO AN AUDIENCE OF 1100 DELEGATES, PLUS MANY MORE VIA A LIVE STREAM TO BRAZIL, ARGENTINA, AND CHILE. HTTP://COLOMBIA30.CO/INDEX.PHP/EN/CONTENTS/TRANSMEDIA-ENG “Incredibly exciting - do not miss Ian’s masterclass or workshop!” Cross Video Days “A marathon of knowledge, innovation and open-mindedness.” Workshop Participant “Tore up some walls in my head - not only on transmedia itself, but also about the possibilities on how to approach it” Workshop Participant “The best presentation I have heard on a real transmedia project.” European Association of Animation Film
  46. 46. IAN GINN IS A EUROPEAN CONSULTANT, TRANSMEDIA STORY ARCHITECT AND EXPERIENCE DESIGNER. CONSULTING ENGAGEMENTS CURRENTLY INCLUDE ADVISING INTERNATIONALLY TO FUNDS, INNOVATION HUBS, AND PUBLIC COMMISSIONS ON STRATEGY AND STRUCTURE FOR PROGRAMMES SUPPORTING TRANSMEDIA, DIGITAL MEDIA AND FEATURE FILM. HE SHARES HIS EXPERTISE WIDELY, AND IS A FREQUENT SPEAKER IN CONFERENCES AND THINK TANKS WORLDWIDE, INCLUDING: MIP CUBE, CANNES; CROSS VIDEO DAYS, PARIS; LONDON BOOK FAIR; CARTOON CONNECTION, QUEBEC; CARTOON DIGITAL, PAU; EBU TV SUMMIT, LUCERNE; TEDXTRANSMEDIA, GENEVA & ROME; STORYWORLD, LA AND SF; DIY DAYS, LA; CANNES FILM FESTIVAL; SAN SEBASTIAN FILM FESTIVAL; MOBILE 2.0, BARCELONA; AND MANY OTHERS. IAN@HUBBUBMEDIA.NET +31 6 53 285 110 IAN WOULD BE HAPPY TO DISCUSS YOUR SPEAKING EVENT OR AN OPPORTUNITY TO HELP YOU INNOVATE.

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