Introduction
Name: Ian Fergusson

Degree: Marketing
Communications

Position: Marketing
Executive

Current Social Media
Ac...
Outline
• The Power of Social Media
• Who uses Social Media?
  – Demographic Shock
• Time is Money
• How to Use Social Med...
The Power Of Social Media
1.   China           80% of companies are   1 out of 8 couples in the US
2.   India           us...
Demographic Shock
There has                          Linkedin has
recently                           the most 55-
been a b...
Understanding Value
 • Measure the value of your time spent on Social Media

 • Set out clear achievable objectives

 • An...
How To Use Social Media?
                Online PR
                   • Social media can be a faster and
• Update News    ...
Customer Service
• Live interaction with your customers

• Instant help with issues

• Dissolving problems

• Finding unsa...
Brand Reputation
• The look and feel of your account
• Your brand personality
• Integration with traditional branding
Networking
• Local businesses
• Industry Leaders
• Suppliers
• Customers
• B2B
• Managers/Directors
Social Media & SEO
•The relationship continues to
grow between Social Media
and Google
•Social Media has fantastic PR
(pag...
•Twitter Search Engines are rapidly
growing

•News is hitting Social Media
Platforms before sites such as the
BBC

•Use ha...
The Snowball Effect

• Don’t be afraid to start small
• Test the waters before you invest
• Be patient
• Growth takes time
Summary
• Integrate promotions and special offers
• Define a target audience
• How can you turn a print concept interactiv...
Social media
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Social media

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Social Media is a hot topic at the moment. But how can you use Social Media to help develop and grow your business? How can Social Media be used as an effective marketing tool.

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Social media

  1. 1. Introduction Name: Ian Fergusson Degree: Marketing Communications Position: Marketing Executive Current Social Media Accounts: 6 clients including Generate UK and Donnington Grove
  2. 2. Outline • The Power of Social Media • Who uses Social Media? – Demographic Shock • Time is Money • How to Use Social Media - Online PR - Customer Service - Brand Reputation - Networking • Social Media & SEO • Summary
  3. 3. The Power Of Social Media 1. China 80% of companies are 1 out of 8 couples in the US 2. India using LinkedIn as a who got married, met via primary tool to find Social Media last year 3. United States employees 4. Facebook YouTube is the Second Largest Search Engine
  4. 4. Demographic Shock There has Linkedin has recently the most 55- been a big 64 year olds shift in the as well as amount of having the 45-54 users most B2B on both brands Facebook present and Twitter Facebook Bebo is the and Twitter’s most demographic youthful is surprising social media similar platform
  5. 5. Understanding Value • Measure the value of your time spent on Social Media • Set out clear achievable objectives • Analyse growth and traffic • Use questionnaires and surveys to find the effectiveness of your campaign Time Management Facebook • Social Media can fit around your business life • Use Social Media Tools to help you MySpace save time LinkedIn • Post one bit of content onto a multitude of platforms Blog Twitter
  6. 6. How To Use Social Media? Online PR • Social media can be a faster and • Update News more affective than traditional PR • Crisis PR can be dealt with before the situation snowballs • Events • Events can be marketed right up to the day as well as the event being broadcasted via Social media • Promotions • Promotions can run for certain periods during the day with vouchers being handed out specifically to Social Media Users
  7. 7. Customer Service • Live interaction with your customers • Instant help with issues • Dissolving problems • Finding unsatisfied customers • An open forum for discussion
  8. 8. Brand Reputation • The look and feel of your account • Your brand personality • Integration with traditional branding
  9. 9. Networking • Local businesses • Industry Leaders • Suppliers • Customers • B2B • Managers/Directors
  10. 10. Social Media & SEO •The relationship continues to grow between Social Media and Google •Social Media has fantastic PR (page rank) for Link Building •Encourages people to spread links to your website •Google is embracing Social Media as a form of search •There are already sites specialising in Twitter searches
  11. 11. •Twitter Search Engines are rapidly growing •News is hitting Social Media Platforms before sites such as the BBC •Use hash tags and @’s to get recognised on Twitter Search Engines
  12. 12. The Snowball Effect • Don’t be afraid to start small • Test the waters before you invest • Be patient • Growth takes time
  13. 13. Summary • Integrate promotions and special offers • Define a target audience • How can you turn a print concept interactive? • Gain feedback of a campaign from customers • Be creative and innovative

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