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Digital Marketing Seminar
Agenda
•   How to stay ahead of your competition
•   Understanding the lingo
•   Is your website design current?
•   What ...
Who are we?
What do we do?
What do we do?
WEBSITE PLATFORMS

     Transfer Skills                     Consultancy




WEB ANALYTICS                       WEBSITE DE...
How to stay ahead of the
     competition?
How to stay ahead of the competition?
•   Understanding the task ahead
•   Don’t take the easy option...
•   Know your com...
Understanding the task ahead

• Be honest with yourself....

Q. Are you happy with your website?
   “yeah it looks great!”...
Key Questions

Ask yourself a number of straight questions...
• Do I have the correct platforms in place?
• Do I invest en...
The BIG Question


• What do I want to achieve?
Understanding the task ahead
• How big is your footprint?
• How many back links do you have?

• Who is linking to you?
  –...
Understanding the task ahead
• Traffic & goals
  – How much traffic are you receiving
  – Where is your traffic coming fro...
Don’t take the easy option..
          • Don’t be fooled
          • Don’t be tempted
          • Online marketing is a lo...
Know your competitors!
•   Guarantee that they know you!
•   How big are your competitors footprint?
•   How many back lin...
Use effective tools
Create your platforms
• What platform should you use?
  – Dependent upon business needs
  – Dependent upon budget
Create your platforms
• Are they easy to use?
• Are they flexible?
• Will they enable you to grow or will they
  stunt you...
Developing an effective strategy
• Where do you start?
• Aims and objectives
  – What are you aiming to achieve?
     • Tr...
Developing an effective strategy
• Resource
  – Do you have the resource in place to deliver
  – Do they have a clear unde...
Build an online road map
            Explore




  Network
                             Content
                          ...
Communication is key
• The business matrix
            Client 1   Client 2   Client 3   Client 4


Service 1


Service 2

...
Summary
•   Research
•   Flexible platforms
•   Strategy
•   Organisation
•   Pro activity
•   Being smart
•   Hard work
How to stay ahead of you competitors
How to stay ahead of you competitors
How to stay ahead of you competitors
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How to stay ahead of you competitors

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Digital Marketing is a must have in today's society. We are in a digital age and the world is embracing the internet. But how can you stay ahead of your competitors online?

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Transcript of "How to stay ahead of you competitors"

  1. 1. Digital Marketing Seminar
  2. 2. Agenda • How to stay ahead of your competition • Understanding the lingo • Is your website design current? • What is Cloud Computing? • Are you embracing Social Media? • Q&A
  3. 3. Who are we? What do we do?
  4. 4. What do we do?
  5. 5. WEBSITE PLATFORMS Transfer Skills Consultancy WEB ANALYTICS WEBSITE DESIGN & BUILD Consultancy Transfer Skills ONLINE STRATEGY
  6. 6. How to stay ahead of the competition?
  7. 7. How to stay ahead of the competition? • Understanding the task ahead • Don’t take the easy option... • Know your competitors! • Create your platforms • Developing an effective strategy
  8. 8. Understanding the task ahead • Be honest with yourself.... Q. Are you happy with your website? “yeah it looks great!” Q. Are you happy with your online presence? “yeah...I rank really well”
  9. 9. Key Questions Ask yourself a number of straight questions... • Do I have the correct platforms in place? • Do I invest enough time? • Do I invest enough money? • Do I have an effective strategy? • Do I have enough resource?
  10. 10. The BIG Question • What do I want to achieve?
  11. 11. Understanding the task ahead • How big is your footprint? • How many back links do you have? • Who is linking to you? – Are these site worth investing more time into? – Are they relevant? – Where are the opportunities? • Are your keywords working? Research! – What levels of traffic are they producing
  12. 12. Understanding the task ahead • Traffic & goals – How much traffic are you receiving – Where is your traffic coming from – Do you have set goals in place Google Analytics Direct Traffic Referral Traffic Search Engines
  13. 13. Don’t take the easy option.. • Don’t be fooled • Don’t be tempted • Online marketing is a long term and continuous commitment • Cheap is not always best
  14. 14. Know your competitors! • Guarantee that they know you! • How big are your competitors footprint? • How many back links do they have? • Who is linking to them? • What keyword are they optimising for?
  15. 15. Use effective tools
  16. 16. Create your platforms • What platform should you use? – Dependent upon business needs – Dependent upon budget
  17. 17. Create your platforms • Are they easy to use? • Are they flexible? • Will they enable you to grow or will they stunt your growth? • Will they help to achieve your original aims and objectives?
  18. 18. Developing an effective strategy • Where do you start? • Aims and objectives – What are you aiming to achieve? • Traffic? • Revenue? • Reputation? • Research – Market – Keywords – Competitors • Agree your keywords
  19. 19. Developing an effective strategy • Resource – Do you have the resource in place to deliver – Do they have a clear understanding – Roles and responsibilities
  20. 20. Build an online road map Explore Network Content Strategy Research On-page SEO
  21. 21. Communication is key • The business matrix Client 1 Client 2 Client 3 Client 4 Service 1 Service 2 Service 3 Service 4
  22. 22. Summary • Research • Flexible platforms • Strategy • Organisation • Pro activity • Being smart • Hard work
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