Uk online centres Nov 2011

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Presentation given at NextGen 11 conference, looking at the economic and social impact of getting citizens online in the network of UK online centres.

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  • Internet Access Quarterly Update, ONS 2011 Q1 A new series of quarterly releases: Internet use by adults aged 16+. The source of the information is the Labour Force Survey. Sample size: 50,000 households, c. 110,000 people ONS has begun publishing quarterly data on Internet users and non-users, enabling more timely information
  • http://www.ukonlinecentres.com/corporate/content/view/11/112/lang,en/
  • Uk online centres Nov 2011

    1. 1. Section Divider: Heading intro here. UK online centres and digital inclusion Exploring the impact of being online both socially and economically, and why UK online centres are key to unlocking the potential digital inclusion offers the UK Ian Clifford, Nov 2011
    2. 2. The digital journey Early Adopter Functional use Communications Information Transactions Content creator Entertainment Social web The use of digital technology to improve the lives and life chances of all citizens and the places in which they live. Entre-preneur Inclusion Engagement Empowerment
    3. 3. Users of the internet <ul><li>8.7 million adults have never used the internet – 17.5% of the population </li></ul><ul><li>40.8 million adults used the internet every day – 82.2 per cent of the population </li></ul>Internet Access Quarterly Update, ONS 2011 Q1
    4. 4. 40.8m adults use the internet daily … BUT 8.7m never use it Source: ONS 2006-11
    5. 5. Who is offline? (has NEVER used the internet) <ul><li>Age is a key factor… </li></ul><ul><li>60% of the over 65s have never used the internet </li></ul><ul><li>68% of people who are widowed </li></ul><ul><li>55% of people with no qualifications </li></ul><ul><li>31% of people earning less than £10,399 </li></ul><ul><li>29% of people from the North East of England </li></ul><ul><li>21% of women </li></ul>Source: ONS 2010
    6. 6. Where: there’s a North-South divide All UK: 18% never used Source: ONS 2010
    7. 7. UK online centres users lives – before and after “ Does the internet improve lives?” Freshminds April, 2009 Communicate more Feel more connected to local community Feel less concerned about skills, work and health
    8. 8. Source ONS 2010 2% of people in the highest income category (>£40,000) have never used the internet, compared to 31% of those in the lowest income (<£10,399) category It is a case of social equality 55% of people without any qualifications have never used the internet, compared to 2% with a degree
    9. 9. Products: www.go-on.co.uk
    10. 10. Access: 3,800 active centres Not owned, managed or funded by us <ul><li>3800 community partners, covering 84% of England’s most deprived areas. Locations include: </li></ul><ul><li>Community centres </li></ul><ul><li>Social Housing, Sheltered Housing & Care Homes </li></ul><ul><li>Libraries </li></ul><ul><li>Job Centres & Job Clubs </li></ul><ul><li>Shops, pubs, farms </li></ul><ul><li>Surestart centres, schools </li></ul><ul><li>Mosques, churches, temples, church halls </li></ul><ul><li>Homeless shelters & Women’s Hostels </li></ul><ul><li>Post Offices </li></ul><ul><li>Citizens Advice Bureaux </li></ul><ul><li>Council Offices </li></ul>
    11. 11. If all UK digitally excluded adults got online and made one digital contact with Government each month, this would save the Government £900 million per year PwC & Martha Lane Fox “ The Economic Case for Digital Inclusion” www.raceonline.org/resources Oct 2009
    12. 12. Measuring impact <ul><li>Supported individuals are saving far more contacts than expected </li></ul><ul><li>4% No contacts saved </li></ul><ul><li>19% 1 contact or visit a month </li></ul><ul><li>36% 2-4 contacts or visits a month </li></ul><ul><li>14% 5-9 contacts or visits a month </li></ul><ul><li>16% 10 or more visits a month </li></ul><ul><li>11% Don’t know </li></ul>UK online centres 705 learners surveyed April 2010- Sept 2011
    13. 13. Channel shift impact of UK online centre intervention <ul><li>Counting since April 2010 …. </li></ul><ul><li>698k people online (as of yesterday) </li></ul><ul><li>Each saved av 3.8 transactions per month </li></ul><ul><li>43% channel shifting after support </li></ul><ul><li>£106m saved based on PWC calculations </li></ul><ul><li>Trend increasing over time…. </li></ul>

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