HoorayCreds
HoorayCreds                  The best ideas are worth celebrating.           At Hooray we are dedicated to making brands t...
HoorayCreds About Hooray Hooray is a Los Angeles based innovation development company, founded in March 2010, specializing...
HoorayCreds Why work with us?    Revenue                           Efficiency                                              ...
HoorayCreds Our Approach: How we work              We research the most current consumer trends, assess              the c...
HoorayCreds Our innovation process Focus on strategy, innovation, collaboration, ideas and talent.          Ideation      ...
HoorayCreds Our approach to working with you  We will create a strong partnership built around strategy, innovation, creat...
HoorayCreds Work Examples
HoorayCredsOur products         Celebrity Spotter lets    Apple or Island is a    Language Master is a        B-Day A La C...
HoorayCredsInitial buzzLanguage Master launched as a      iPad gets half-hour of producttop 10 education app in the UK &  ...
HoorayCredsInitial Press   “At last a way of diving into a new language in a              truly fun and engaging way.”    ...
HoorayCredsMoPix- Currently in BetaMoPix is first ever global self-distribution platform that allows filmmakers to quickly a...
HoorayCredsLevel 26 Dark ProphecyBrief: To create an experiential Digi-novel that integrates an unprecedented level of use...
HoorayCredsOscarsBrief: To create an iPhone app experience for the annual Oscars showSolution: A socially led iPhone app t...
HoorayCredsGrammysBrief: To create a movement for the annual Grammys showSolution: A social-media-led campaign backed by a...
HoorayCredsCamp RockBrief: To create an iPhone app experience for Disney’s Camp RockSolution: A iPhone app that provides e...
HoorayCredsNissan LEAF iAdBrief: To create a piece of communication as revolutionary as the car itselfSolution: The world’...
HoorayCredsMayor of Seussville Facebook GameBrief: To create a marketing experience surrounding the new Seussville.com web...
HoorayCredsAdditional work examples            The Academy Awards                    www.Oscars.com/biggestmovieevent     ...
HoorayCredsAdditional brands we have worked on    ABC _ Academy Awards _ Activision_Advisys_ A&E _ Ask.com _ Axe _   Budwe...
HoorayCreds         We bring a mix of creativity, strategic expertise and         our own obsessive compulsive high-energy...
HoorayCreds         THANK YOU                     Page 24/25
HoorayCreds
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Hooray Credentials (Pitch Deck)

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Company credentials/pitch deck from the company which I operated in 2010 for all my consulting and technology product ventures. Worked with publishers, brands, agencies and celebrities to create some cool mobile and web based experiences.

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  • Ryan Stoner- Co-Founder and CEO\nPrior to Hooray, Ryan Stoner began his career as a brand strategist and online innovator working with some of the world's biggest brands including EA games, Microsoft, NBC/Universal, Hewlett Packard, T-Mobile, Anheuser-Busch and Heineken USA, Fox, The Academy Awards, and more. He has worked with large international companies and small start-ups to uncover and develop opportunities that help businesses better engage with consumers. He worked as a Brand Strategist at Publicis USA where he led the advertising brand strategy for HP’s global storage and server business. Next, he founded the Strategy department at Omelet, a marketing and advertising agency in Los Angeles, where as the Director of Strategy he developed a unique model for innovative thinking and groundbreaking new media strategies for brands looking to make investment opportunities in the entertainment, lifestyle, mobile and digital sectors.\nMore recently, Ryan's passion to build companies began with launching, growing and investing in startups including Yuru, a health and wellness website, theCASHFLOW, a the leading online destination for ambitious young minority businesspeople, and Mymag, a limited-edition magazine designed by today’s most prominent tastemakers.\n\n
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  • \nhttp://www.appscout.com/2010/06 celeb_spotter_finally_a_reason.php\n
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  • Transcript of "Hooray Credentials (Pitch Deck)"

    1. 1. HoorayCreds
    2. 2. HoorayCreds The best ideas are worth celebrating. At Hooray we are dedicated to making brands that people can’t stop talking about and can’t get enough of. We innovate and launch conversation-centric products to address a market opportunity that can translate to every platform. We create products, brands and conversations. Page 2/25
    3. 3. HoorayCreds About Hooray Hooray is a Los Angeles based innovation development company, founded in March 2010, specializing in mobile app development. We work with publishers, brands, agencies and individuals to create immersive and highly interactive products that are some of the worlds most engaging consumers experiences. Our core products are our own brands. We focus on innovating, launching and marketing our personal ventures as case studies for how we can drive success for our clients. In addition to our own products we are working with a variety of brands which include Random House/Dr. Seuss Enterprise, Disney, Warner Brothers and Dare to Pass Inc. Our company is privately held, with the majority ownership stakes shared by co-founders Ryan Stoner and Olivier Rabenschlag. Page 3/25
    4. 4. HoorayCreds Why work with us? Revenue Efficiency Branding Team Analytics Opportunity to create additional revenue streams and As brand experts we participate in Hooray make sure that Hooray is a small and marketing and The Hooray Society nimble company that every product is sponsorship consists of highly can easily integrate marketed opportunities. talented individuals For all products itself into your existing successfully across from various developed we create infrastructure. all relevant channels backgrounds who valuable Analytics for long-term user we will tap into tools that deliver the engagement. to work on your data and intelligence project. needed to constantly refine your product. Page 5/25
    5. 5. HoorayCreds Our Approach: How we work We research the most current consumer trends, assess the current state of the world, talk to people and listen to Evaluate brands and businesses tell us their ideas, needs and goals. We evaluate all the information collectively and pursue where lucrative opportunities exist. We conceive new business ideas and give them Innovate memorable identities and purposes. We nurture them by defining their unique solution and functionality while building their specifications, wireframes, and/or prototypes. Once we research which channels will Launch best get our ideas talked about, we introduce them to the world. Page 6/25
    6. 6. HoorayCreds Our innovation process Focus on strategy, innovation, collaboration, ideas and talent. Ideation Ideation Vision Idea Assessment Exploration Brainstorm Clarification Development and Prioritize Hooray researches Hooray dictates Teams meets to Teams synthesizes Teams meet to ideas for possible assignment or ideas assess business the research into a define resources sustainable submitted for opportunity singular vision and prioritize feature business growth possible ideation set Time: 1 Day Time: 1 Week Time: 1 Day Time: 1 Weeks Time: 1 Day Launch & Market Into Production Hooray will provide full-service Design & Development branding, advertising and Idea put into production integrated communications for all ventures. Time: 1 Month Time: 1 to 4 Months Web/App Development Process Pre-production: Sitemap, wireframes, usability testing, gather content Front End Production: Infrastructure setup, design assimilation, CSS/HTML Back End Production: Database structure, community framework, application integration and CMS Page 7/25
    7. 7. HoorayCreds Our approach to working with you We will create a strong partnership built around strategy, innovation, creativity, collaboration, smart ideas and efficient development.• Initialize Solutions and Features. We spend the first 3-7 days strategizing with your team to decide how best to utilize the technology to a given property or original idea.• Customization and Development. Over the course of the next 30-45 days, we would partner with your team to customize the new media product to your specifications. The duration of this phase depends on how much customization you would like us to do.• Testing & Training. Our pre-launch phase takes 5-15 days. During this time we would deploy a handful of devices to employees and other beta testers to give the platform a test run and fix any unforeseen issues. We work with your team to make sure everyone is comfortable using the technology.• Marketing Consultancy. We will create a marketing master calendar, highlighting all relevant initiatives, opportunities and executional tactics.• On-going Evolution. For the duration of your contract, we would continue to improve our platform and make new features available to you in the form of continual upgrades and enhancements. Page 8/25
    8. 8. HoorayCreds Work Examples
    9. 9. HoorayCredsOur products Celebrity Spotter lets Apple or Island is a Language Master is a B-Day A La Carte lets Top Dawg allows you you easily locate game designed to interactive education you pick a cake, select to enter your dog in a celebrities in the LA broaden your child’s game to help users the number of candles iPhone-based beauty area knowledge and help to learn basic vocab in a and give it to your pageant memorize key facts in new language friend to blow out various subjects Our product websites Language Master: http://www.languagemastersuite.com Celeb Spotter: http://www.cspotter.com Page 10/25
    10. 10. HoorayCredsInitial buzzLanguage Master launched as a iPad gets half-hour of producttop 10 education app in the UK & placement on “Modern Family”US. and Birthday A La Carte is the featured app. Source: http://mashable.com/2010/04/01/modern-family-ipad/ Source: http://www.nytimes.com/2010/10/25/business/media/25ipad.html Page 11/25
    11. 11. HoorayCredsInitial Press “At last a way of diving into a new language in a truly fun and engaging way.” Source: Macworld, http://www.macworld.com/appguide/app.html?id=532230&expand=true “Learn a new language on-the-go with the ‘Language Master’ app.”Source: Gaming Angels, http://www.gamingangels.com/2010/06/learn-a-new-language-on-the-go-with- the-language-master-app/ “It would have been wonderful to have this app when I was in high school learning Spanish.” Source: iPhone Mom, http://www.theiphonemom.com/language-master-western-europe“This app is perfect for me. At only $1.99, Language Master is a steal.  I would pay that in a heartbeat and I’m cheap and don’t pay for many apps.” Source: Tethered Mommy, http://www.tetheredmommy.com/?p=1148 Page 12/25
    12. 12. HoorayCredsMoPix- Currently in BetaMoPix is first ever global self-distribution platform that allows filmmakers to quickly and inexpensivelydistribute their film content as an app.http://www.getmopix.com Page 13/25
    13. 13. HoorayCredsLevel 26 Dark ProphecyBrief: To create an experiential Digi-novel that integrates an unprecedented level of user interactivity.Solution: Hooray’s Patent Pending Transmedia Engine combines traditional media (film, books, etc.) withprogress tracking and content delivery.http://itunes.apple.com/us/app/dark-prophecy/id415798640?mt=8&ls=1 Page 14/25
    14. 14. HoorayCredsOscarsBrief: To create an iPhone app experience for the annual Oscars showSolution: A socially led iPhone app that connects the fanshttp://itunes.apple.com/app/id354102052 Page 16/25
    15. 15. HoorayCredsGrammysBrief: To create a movement for the annual Grammys showSolution: A social-media-led campaign backed by an iPhone applicationhttp://itunes.apple.com/app/id347407784 Page 17/25
    16. 16. HoorayCredsCamp RockBrief: To create an iPhone app experience for Disney’s Camp RockSolution: A iPhone app that provides exclusive content, from song releases, to music videoshttp://itunes.apple.com/us/app/camp-rock-2-the-final-jam/id373385382?mt=8 Page 18/25
    17. 17. HoorayCredsNissan LEAF iAdBrief: To create a piece of communication as revolutionary as the car itselfSolution: The world’s very first iAd as presented at Apple’s World Developer Conference 2010http://www.youtube.com/watch?v=Sdi2IrIf4wI Page 19/25
    18. 18. HoorayCredsMayor of Seussville Facebook GameBrief: To create a marketing experience surrounding the new Seussville.com website launchSolution: Create a Facebook game that coincides with the “real” election and allows players to competefor a chance to be the Mayor of Seussville.http://apps.facebook.com/mayor-of-seussville Page 20/25
    19. 19. HoorayCredsAdditional work examples The Academy Awards www.Oscars.com/biggestmovieevent Fox Mobile Entertainment www.BrainstormTheShow.com TNT Dark Blue www.DarkBlueUnderCover.com USA Burn Notice Covert Ops www.BurnNoticeOps.com Eminem Popsomp Hills http://www.TheRelapse.com/ The Shock Value Affair http://www.theshockvalueaffair.com/ Coke Zero http://wwwawards.cpbgroup.com/awards/lawyerfilms.html Ford iTV Mondeo http://www.hooraysociety.com/work/mondeo.mov Axe Body Spray http://extranet.daredigital.com/lynx/axefeather/ Coraline http://www.filminfocus.com/focusfeatures/film/coraline/ Crash Village http://village.crashbandicoot.com/splash/ Page 21/25
    20. 20. HoorayCredsAdditional brands we have worked on ABC _ Academy Awards _ Activision_Advisys_ A&E _ Ask.com _ Axe _ Budweiser _ Burger King _ Coffee Bean & Tea Leaf _ Coke Zero _ Disney _ EA _ Easton _ Fox Mobile _ G4 _ Genius Products _ Grammy Awards _ Heineken _ HP _ Interscope _ Microsoft _ NBC _ Nissan_ Outfest_ PlayStation_SAP_Sony _ Sprite _ TBS _TNT _ T-mobile _ Toyota _ USA Networks _ Visa _ VW _ Warner Brothers Page 22/25
    21. 21. HoorayCreds We bring a mix of creativity, strategic expertise and our own obsessive compulsive high-energy to every project so let us know what you want to achieve and well work with you to solve your problem, uncover new opportunities and execute your vision. Page 23/25
    22. 22. HoorayCreds THANK YOU Page 24/25
    23. 23. HoorayCreds

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