INSPIRATION EDUCATION OPPORTUNITYTHE 100UE MODEL
100UE has put over $1 million in the bank for urban entrepreneurs. » We’ve traveled to a dozen cities, invited entrepreneurs to pitch us their business ideas and funded the ones with the most promise. » We’ve already funded more than 50 promising urban businesses. » We’ve put all funded entrepreneurs through TheCASHFLOW’s signature eight- week startup program, during which they’ve received mentoring from successful professionals across numerous industries and professional disciplines. » We’ve established a year-round presence in our core cities. » We’ve partnered with great organizations including the White House, Black Enterprise and various HBCUs. » We’ve connected with hundreds of thousands of people through our content channels, social media and PR.Our Accomplishments to Date
NUMBER OF 100UE FUNDEES WHO ARE BASED IN . . . # Company Founders Race/Ethnicity/Nationality OF FOUNDERS Georgia 30 87.7% Florida California 14 New York 6.1% 5 2% 2% 2% Alabama Illinois 1 2 3 African-American Biracial Bahamian Caucasian Ethiopian New Jersey Texas INDUSTRY App Development Mobile Games Maryland Apparel Online Crowdfunding Massachusetts Baked Goods Online Events Beverages Online Group Buying Michigan Bookkeeping Online Job Search Bridal Services Online Travel Ohio Children’s Books Online Political Pennsylvania Consulting/Marketing Online Student Discounts Cosmetics Online ProofreadingWashington, D.C. Eco-Friendly Laundry Service Photography North Carolina Ergonomics PR/Marketing Education Pack aged Goods Louisiana Fashion Accessories Retail, Shoes 1 2 3 4 5 10 Food Service Health Social Networking Magazine Publishing Web DesignYEARS IN BUSINESS age APPROX. ANNUAL 1 2 3 4 5 1 2 3 41% HouseHOLD 72.2% INCOME gender of principals FIRST-TIME BUSINESS COLLEGE DEGREE 23.1% 20.5% 50% 35.2% 21.1% 23.1% NO NO 35 33 19.4% 8.3% 12.8% 14.7% MALE FEMALE 78.9% 76.9% 2.6% YES YES UNDER 21–25 26–30 31–35 36+0–1 years 1–2 years 2+ years 20 21–25 26–30 31–35 36+ $10-$40K $40-$70K $70K+ *49 funding recipients surveyed. Rounded percentages may not add up to 100 percent. Demographic Profile
100UE dismantles urban entrepreneurs’ main obstacles — lack of access to information, capital andprofessional networks — by making the startup process transparent to this audience for the first time.Business-Pitch Competitions» See how entrepreneurs communicate their startup ideas to investors» Thematically positioned to attract the urban audience» Community voting gives the audience a say in the outcome» Winners receive funding, mentoring, marketing and promotionContent Creation» Generated by 100UE and by fundees» Generated by celebrities who support the 100UE mission» Content submitted by audience as wellConversations» Starting and guiding dialogue about urban entrepreneurship» Questions and answers» Comments» Community interactionAmplifying the Voice of the Urban Entrepreneur
These events create opportunities for entrepreneurs from economicallydisadvantaged locales nationwide, highlighting their untapped business potentialand mapping out a proven path to success for millions of entrepreneurs across theUnited States.We’ve perfected the art of the live pitch event by hosting more than a dozen of themaround the country. In 2012, 100UE will take these events to the next level by bringingthem fully online. We’ll organize each event around a specific industry theme in order togenerate maximum visibility and audience interest. » Q2: Fashion » Q3: Beauty » Q4: Food and BeverageOnline Pitch Events
Sean “DiDDy” CombS Q2: Fashion-Themed Pitch Event IS YOUR COMPANY One of the most popular business categories for THE NEXT BIG urban startups THING IN URBAN We’re looking for designers, retail concepts, those FASHION? » THEN lET US HElP YOU PROvE IT. who customize apparel » WHAT YOU GET: $10,000 A cHAncE TO WOrK WiTH $100,000 We’ll partner with Diddy, a celebrity who is widely in sTArTUp cApiTAl DiDDY AdvErTisinG mArKETinG pAcKAGE (b.E. vibE) BUSiNESS known for his fashion- industry acumen and who has MENToriNG DEll X800 WOrld-clAss TrAininG cOmpUTEr supported 100UE in the past Brand partner from the fashion industry: Sean John » SigN up to eNter the “Never Stop pitchiNg!” competitioN, where we turN gooD iDeaS iNto great compaNieS. » SeND uS a 60-SecoND viDeo DeScribiNg your compaNy or iDea — aND make it great! Media partners: Black Enterprise for business; Vibe » your peerS wiLL vote oN the top 10. » KEY dATEs for lifestyle audience Now April 10 April 12–22 April 23 sEnd YOUr vidEOs sUbmissiOns clOsEd vOTinG WinnEr AnnOUncEd! Anticipated entries: 500+ Sean “DiDDy” Anticipated media impressions: 10 million+ CombS “Never Stop pitchiNg!” *Names in promos are for illustrative purposes onlyOnline Pitch Events
rihaNNa Q3: Beauty-Themed Pitch Event Will your One of the most popular categories for urban company startups revolutionize the beauty We’re looking for hair, makeup, spa concepts industry? » then let us help you prove it. We’ll partner with Rihanna, a celebrity who is known » YOU can win $10,000 a chance tO wOrK with $100,000 for her affinity for the beauty business in startUp capital RIHANNA advertising marKeting pacKage (b.e. vibe) BUSINESS training MENToRING DELL X800 wOrld-class cOmpUter Brand partner from the beauty industry: xxx Media partners: Black Enterprise for business; » SigN up to eNter the “Never Stop pitchiNg!” competitioN, where we turN gooD iDeaS iNto great compaNieS. Essence for lifestyle audience » SeND uS a 60-SecoND viDeo DeScribiNg your compaNy or iDea — aND make it great! » your peerS wiLL vote oN the top 10. Anticipated entries: 500+ » KeY dates Now JULY 10 send in YOUr videOs sUbmissiOns clOsed JULY 12–19 vOting JULY 20 winner annOUnced! Anticipated media impressions: 10 million+ rihaNNa “Never Stop pitchiNg!” *Names in promos are for illustrative purposes onlyOnline Pitch Events
bLake griffiN Q4: Food-and-Beverage-Themed Pitch Event IS YOUR COMPANY One of the most popular categories for THE NEXT BIG urban startups THING IN THE fOOd ANd BEvERAGE Looking for chefs, baked goods, beverages, INdUSTRY? restaurant concepts » THEN lET US HElP YOU PROvE IT. » you can win $10,000 a chance to worK with $100,000 Partner with Blake Griffin, a celebrity who BLAKE GRIFFIN advertising marKeting in startup capital pacKage (b.e. vibe) is associated with health and food BUSINESS MENtoRSHIP DELL X800 training world class computer Brand partner from the food-and- beverage industry: VitaminWater » SigN up to eNter the “Never Stop pitchiNg” competitioN, where we turN gooD iDeaS iNto great compaNieS. » SeND uS a 60-SecoND viDeo DeScribiNg your compaNy or iDea — aND make it great! Media partners: Black Enterprise for business; » your peerS wiLL vote oN the top 10. » Key dates Foodie.com for lifestyle audience Now oct. 10 oct. 12–22 oct. 23 send in your videos submissions closed voting winner announced! Anticipated entries: 500+ bLake griffiN Anticipated media impressions: 10 million+ “Never Stop pitchiNg!” *Names in promos are for illustrative purposes onlyOnline Pitch Events
100UE leverages all major social-media channels to create pitch events thatengage the community of young urban entrepreneurs. » Make use of Black Enterprise’s » 100UE selection finalists extensive networks and » Community voting infrastructure » Live (online) final: The founders » Other media partners, blogs, etc. of 10 companies, vetted by their » Our own lists peers and by judges, will have the » Announce theme » Enlist TalentHouse, the master of opportunity to pitch to investors, » Call to action (submissions!) social-media competitions media and business executives. Launch Promotion Three weeks Voting Two weeksHow Pitch Events Work
For every pitch event, we can reach hundreds of thousands of people. 1An entire community 10,000,000+ 250,000+ 50,000+ 500+ 10 PITCHgets to watch the Social Media Media Votes PITCH event PITCH event eventstartup process impressions views submissions Finalists winner MessageAll recipients amplify their message Blogging Social PR media multiplied byby documenting their journey: Media outreach the number of recipientsPITCH-EVENT MULTIPLIER EFFECT
100UE conducts an ongoing dialogue with young urban entrepreneurs.It starts with a simple question:“What would you do with $10,000?” » Focus on the solution, not the problem. » Show how others have used $10,000 to realize their business dreams. » Then give these young dreamers a chance to get their hands on $10,000 in startup financing. » Facilitate the discussion and see where it leads.The Social-Media Conversation
Conversation Themes100UE knows that content is king; it starts and » Startupsspreads the dialogue we want to have with ouraudience. We create and aggregate content in » Mentoringthree ways: » Business advice » Created by the 100UE team » Specific industries » Created by our partnership with » Partnerships Black Enterprise » Technology » Created by famous faces associated » How to access capital with 100UE » Created and submitted by our audienceCreating Content
Pitch Event sponsors Celebrities» Title Sponsor » Providing work-related prizes» Product Sponsor » Providing mentorship opportunities» Media Sponsor » Sponsoring entrepreneursDonations» Crowdfunding winners via micro-donations» Direct sponsorship of winners» General 100UE donationsHow You Can Participate
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.