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Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
Maybelline new york cosmetics
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Maybelline new york cosmetics

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this is our final project in international marketing courses !!

this is our final project in international marketing courses !!

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  1. International Marketing Final Report - Maybelline New York <ul><li>Professor: </li></ul><ul><ul><li>Shuling Liao </li></ul></ul><ul><li>Students: </li></ul><ul><ul><li>932930 Anthony </li></ul></ul><ul><ul><li>967301 Claire </li></ul></ul><ul><ul><li>967305 Crystal </li></ul></ul><ul><ul><li>967311 Joyce </li></ul></ul>
  2. Introduction <ul><li>Background review </li></ul><ul><li>Brand performance </li></ul><ul><li>Market analysis and competitor analysis </li></ul><ul><li>Industry trend and global opportunity hunting </li></ul><ul><li>International/Global Marketing strategies recommendation </li></ul><ul><li>Reference source </li></ul>
  3. L’Or éal Overview <ul><li>€ 15.8 billion sales in 2006 </li></ul><ul><li>27 global brands until 2006 </li></ul><ul><li>60,851 employees in 58 countries </li></ul><ul><li>40 factories around the world </li></ul>
  4. <ul><li>L’Or éal’s acquisitions since 1996 </li></ul>L’Oréal Overview
  5. L’Oréal Overview <ul><li>New brand acquired by L’Or éal </li></ul>
  6. L’Or éal Overview <ul><li>Five Dimensions: </li></ul>Garnier L’Oréal Paris Le Club des Créateurs Maybelline NY Softsheen.Carson <ul><li>High technology products </li></ul><ul><li>Mass-market retailing channels </li></ul>Consumer Products L’Oréal Professionnel Kérastase Redken Matrix Mizani <ul><li>A wide range of innovative products </li></ul><ul><li>Hair salons </li></ul>Professional Products
  7. L’Or éal Overview Biotherm Kiehl’s Cacharel Viktor & Rolf Diesel <ul><li>Five Dimensions: </li></ul>Lancême Helena Rubinstein Shu Uemura Giorgio Armani Ralph Lauren Yue-Sai <ul><li>Prestigious brands offer premium service </li></ul><ul><li>Department stores, specialty stores and travel retail outlets </li></ul>Luxury Products Vichy La Roche-Posay Innéov SkinCeuticals Sanoflore <ul><li>Dermo-cosmetic products sold by pharmacists and dermatologists </li></ul><ul><li>Pharmacies and specialist retailers </li></ul>Active Cosmetics
  8. L’Or éal Overview
  9. L’Or éal Overview <ul><li>L’Oréal’s EPS compares with competitors </li></ul>
  10. L’Or éal Overview <ul><li>The growth of L’Or éal’s EPS </li></ul>
  11. Maybelline Overview 1967 Plough Inc. acquires Maybelline 1971 Great Lash was born, with its candy pink and acid green tube 1915 Maybelline Company was created as a family-owned business 1913 T.L. Williams invented Maybelline Mascara (Vaseline jelly + coal dust )
  12. Maybelline Overview 1990 Maybelline acquired by the investor group Wasserstein Perella & Co 1996 L’Oréal USA, Inc. acquires Maybelline 2000 Maybelline becomes the number one cosmetic brand in the USA 2002 Maybelline becomes the number one cosmetic brand in the world
  13. Maybelline Overview 2004 Maybelline officially becomes Maybelline New York <ul><li>Today </li></ul><ul><li>Maybelline New York is the number one cosmetic brand globally across 90 countries </li></ul><ul><li>Products can be found in major mass-market retailer including drugstores, discount stores, supermarkets and cosmetics specialty stores </li></ul>
  14. Brand performance under L’Oréal
  15. Brand performance under L’Oréal
  16. Brand performance under L’Or é al
  17. Brand performance under L’Or é al Professional Products
  18. Brand performance under L’Or é al Luxury Products
  19. Brand performance under L’Or é al Active Products
  20. Brand performance under L’Or é al Consumer Products
  21. Product performance under Maybelline <ul><li>Milestone </li></ul><ul><li>Great Lash Mascara </li></ul><ul><li>The #1 selling mascara in the U.S. </li></ul><ul><li>Great Lash has always stood out for its radically different packaging </li></ul><ul><li>This unique color palette is now instantly recognizable and has come to symbolize a true cultural icon </li></ul><ul><li>In fact, one of the now famous pink and green tubes is sold every 1.9 seconds in the U.S. </li></ul>
  22. Product performance under Maybelline <ul><li>Milestone </li></ul><ul><li>XXL mascara </li></ul><ul><li>Make eye lashes 40 percent longer and thicker </li></ul><ul><li>The mascara is formulated from microfiber, vitamin B5 and extract of cornflower </li></ul><ul><li>The product can be used for up to eight hours, does not smudge or flake </li></ul>
  23. Product performance under Maybelline <ul><li>Milestone </li></ul><ul><li>Latest Water shine lipstick </li></ul><ul><li>Full of moisture </li></ul><ul><li>Glazed Red Apple and Rose. Scarlet and coral </li></ul><ul><li>Natural range of colors to complement their beauty </li></ul>
  24. Product performance under Maybelline <ul><li>Milestone </li></ul><ul><li>Dream Mousse foundation </li></ul><ul><li>Foundation with a powder finish </li></ul><ul><li>Good coverage with skin-brightening effects </li></ul><ul><li>It create a variety of aesthetic illusions </li></ul>
  25. Product performance under Maybelline Source: 2007 Factiva, Inc. 50.2 million Eye makeup 15.9 million Lips makeup 13.0 million Face makeup Sales Volume Product Category
  26. S.T.P Analysis of Maybelline <ul><li>Segmentation </li></ul><ul><ul><li>Youngster: 16-25 </li></ul></ul><ul><ul><li>Office Lady: 26-35 </li></ul></ul><ul><ul><li>Career Women: 35 above </li></ul></ul>
  27. S.T.P Analysis of Maybelline <ul><li>Target Market : </li></ul><ul><ul><li>Maybelline’s core target audience of 16- to 25-year-old women </li></ul></ul>
  28. S.T.P Analysis of Maybelline <ul><li>Positioning </li></ul><ul><ul><li>(Mass Market) </li></ul></ul>stila • • Maybelline Revlon • L’Oréal Paris • • Covergirl • ALMAY • Avon • Integrate • Majolica Majoroka • Avon • Avon High Price Inexpensive Price Mature Young
  29. Marketing Mix of Maybelline Four Product Categories: Eye Makeup Lips Makeup
  30. Marketing Mix of Maybelline Four Product Categories: Face Makeup Nail Makeup
  31. Marketing Mix of Maybelline <ul><li>Product – </li></ul><ul><ul><ul><li>Foreign Consumer Culture Positioning (FCCP) </li></ul></ul></ul><ul><ul><ul><li>Symbolic New York City imagery that women everywhere can relate to </li></ul></ul></ul>
  32. Nail Makeup Lips Makeup Eye Makeup Face Makeup $3.99~9.99 PRICE Marketing Mix of Maybelline $3.99~14.99 $6.99~24.50 $3.99~8.50 Source: Amazon. COM & eBay. COM
  33. Marketing Mix of Maybelline <ul><li>Distribution: </li></ul><ul><ul><li>Build up outlet near or at college campus </li></ul></ul><ul><ul><li>mass market </li></ul></ul><ul><ul><li>Retailing channels </li></ul></ul>
  34. Marketing Mix of Maybelline <ul><li>Promotion1: </li></ul><ul><ul><li>Special promotional events </li></ul></ul><ul><ul><ul><li>Coupons </li></ul></ul></ul><ul><ul><ul><li>Sweepstakes </li></ul></ul></ul>
  35. Marketing Mix of Maybelline <ul><li>Promotion2: </li></ul><ul><ul><li>Online advertising </li></ul></ul><ul><ul><ul><li>Glamourmagazine.com </li></ul></ul></ul><ul><ul><ul><li>Getlippy.com </li></ul></ul></ul><ul><ul><ul><li>Msn.co.uk </li></ul></ul></ul><ul><ul><ul><li>MySpace profile </li></ul></ul></ul>
  36. Marketing Mix of Maybelline <ul><li>Promotion3: </li></ul><ul><ul><li>Co – Marketing : </li></ul></ul><ul><ul><ul><li>Apple </li></ul></ul></ul><ul><ul><ul><li>MTV </li></ul></ul></ul>
  37. Marketing Mix of Maybelline <ul><li>Promotion4: </li></ul><ul><ul><li>Co – Marketing : </li></ul></ul><ul><ul><ul><li>Sponsor for Fashion show </li></ul></ul></ul><ul><ul><ul><li>Wedding Essentials Magazine </li></ul></ul></ul>
  38. Marketing Mix of Maybelline <ul><li>Promotion4: </li></ul><ul><ul><li>Advertising </li></ul></ul>
  39. Marketing Mix of Maybelline <ul><li>Promotion4: </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><ul><li>Fashion Icon as </li></ul></ul></ul><ul><ul><ul><ul><li>Spokespersons </li></ul></ul></ul></ul><ul><ul><ul><li>Olympic gold medalists </li></ul></ul></ul>
  40. Marketing Mix of Maybelline <ul><li>Promotion5: </li></ul><ul><ul><li>Slogan & Jingle </li></ul></ul><ul><ul><ul><li>Eyes that glow with enchantment </li></ul></ul></ul><ul><ul><ul><li>Lipstick: The sidewalk is your catwalk </li></ul></ul></ul><ul><ul><ul><li>Maybe she’s born with it. Maybe it’s Maybelline </li></ul></ul></ul>
  41. Marketing Mix of Maybelline <ul><li>Promotion6: </li></ul><ul><ul><li>Free makeup consulting </li></ul></ul>
  42. Marketing Mix of Maybelline <ul><li>Promotion7: </li></ul><ul><ul><li>Upgrading the brand image </li></ul></ul><ul><ul><ul><li>Redesign of product Packaging: </li></ul></ul></ul>
  43. Marketing Mix of Maybelline <ul><li>Promotion7: </li></ul><ul><ul><li>Upgrading the brand image </li></ul></ul><ul><ul><ul><li>social service </li></ul></ul></ul><ul><ul><ul><li>Provide scholarship </li></ul></ul></ul>
  44. Marketing Mix of Maybelline <ul><li>Promotion7: </li></ul><ul><ul><li>Holding contest and providing scholarship </li></ul></ul>
  45. Marketing Mix of Maybelline Source: 2006 Annual Report L’Or éal
  46. Enhancing the capacity of Maybelline--- Problem shooting <ul><li>Enhancement of the product mix - </li></ul><ul><li>New product formulations to keep up with technological advances and changing consumer preferences. </li></ul>
  47. Enhancing the marketing Mix of Maybelline--- Problem shooting <ul><li>The use of innovation at the heart of value creation </li></ul>
  48. Enhancing the marketing Mix of Maybelline--- Problem shooting <ul><li>Constantly improving industrial productivity </li></ul>
  49. Enhancing the marketing Mix of Maybelline--- Problem shooting <ul><li>The reorganization of the supply chain </li></ul>
  50. Enhancing the marketing Mix of Maybelline--- Problem shooting <ul><li>reduction of administrative and commercial costs </li></ul>
  51. Market analysis <ul><li>Strong growth in the cosmetics market </li></ul>
  52. Market analysis <ul><li>Global cosmetic share </li></ul>
  53. Market analysis <ul><li>Definition of cosmetics industry </li></ul><ul><ul><li>The U.S. FDA defines cosmetics as: </li></ul></ul><ul><ul><li>&quot;intended to be applied to the human body for cleansing, beautifying, promoting attractiveness, or altering the appearance without affecting the body's structure or functions.“ </li></ul></ul><ul><ul><li>The FDA specifically excludes soap from this particular category . </li></ul></ul>
  54. Market analysis Gucci Rochas Escada Puma Anna Sui Ghost Yardley Bogner Tosca Max Mara Mexx Max Factor Old Spice Secret Lacoste Vidal Sassoon Aussie Infusium 23 Noxzema Laura Biagotti Koleston Wellaflex Shockwaves Hugo Boss Pantene Olay Head & Shoulders Clairol Herbal Essences Nice’n Easy Natural Instincts Cover Girl SK-II Rejoice PROCTER & GAMBLE
  55. Market analysis Galderma Innéov Laroche-Posay La Roche-Posay Active Vichy Giorgio Armani Ralph Lauren Fragrances Shu Uemura Oicasso Paloma Parfums Guy Luxury Lancôme Biotherm Kiehl’s Laroche Matrix Mizani K érastase Inné Professional L’Oreal Prof. Redken Mininurse Yue-Sai La Scad Maybelline NY SoftSheen.C Consumer L’Oreal Paris Garnier L’or é al Group
  56. Market analysis Lux Ponds Vaseline Suave Timotei Finesse Salon Selectives Axe/Lynx Impulse Rexona/Sure Degree Dove Sunsilk Organics Unilever PLC
  57. Market analysis Mennen Speed Stick Caprice Lady Speed Stick Afta Palmolive Skin Bracer Protex Colgate Palmolive
  58. Market analysis Aveda Bobbi Brown Bumble & bumble Donald Trump Est ée Lauder Grassroots Jo Malone Kate Spade La Mer Michael Kors Stila American Beauty Aramis Clinique Darphin The Fragrance Donna Faran Flirt Good Skin MAC Origins Prescriptives Rodan + Fields Tommy Hilfiger Estee Lauder
  59. Market analysis Anew Skin-So-Soft Techniques Hair Care Avon Color Avon Solutions Advanced Avon Naturals Mark Avon Wellness Avon
  60. Market analysis Hidrofugal La Prairie SBT Juvena Florena Nivea, 8×4, Atrix, Labello Marlies M öller Eucerin Beiersdorf AG
  61. Market analysis Serge Lutens Auprés D’ici là Ipsa Ayura Ettusais Decléor Nars Zirh Fitit Kesyo-akusei Yuxia Za Sea Breeze Shisedo, Clé de Peau Beauté Carita Beauté Prestige International Parfums Issey Miyake Parfums Jean Paul Gaultier Oarfums Narciso Rodriguez Soka Mooka FT Shiseido Zotos Shiseido
  62. Market analysis Aveeno RoC Clean & Clear Biapharm SAS Neutrogena pH5.5 Retin-A Renova Ambi Johnson & Johnson
  63. Market analysis Genny Krizia Fiorucci Parfums Ferrari Morris Sergio Tacchini La Perla Henkel Lion Corp. Paon Fresh Kight Schwarzkopf & Henkel Inc. Dep L.A. Looks Citré Shine got2b Smooth ‘N Shine Schwarzkopf Professional Igora Sihouette bc Bonacure Seah Hairspa Osis Indola Schwarzkopf & Henkel Schwarzkopf Brillance Gliss Kur Taft Schauma Palette Diadermine Fa Henkel
  64. Competitors analysis <ul><li>Mass-market product in America </li></ul>
  65. Competitors analysis <ul><li>Mascara total dollar sales in America </li></ul>
  66. Competitors analysis <ul><li>Mascara total unit sales in America </li></ul>
  67. Industry Trend <ul><li>New target segment </li></ul><ul><ul><li>Seniors </li></ul></ul><ul><ul><li>Men </li></ul></ul><ul><li>Natural cosmetics </li></ul><ul><ul><li>The rapidly-growing area </li></ul></ul><ul><ul><li>Government regulation </li></ul></ul><ul><li>Global expansion </li></ul><ul><ul><li>Emerging countries </li></ul></ul>
  68. Industry Trend <ul><li>Seniors’ segment </li></ul>
  69. Industry Trend <ul><li>Men’s segment </li></ul>
  70. Industry Trend <ul><li>Natural cosmetics </li></ul><ul><ul><li>Stricter legislation in E.U., U.S. and Canada. </li></ul></ul><ul><ul><ul><li>Phase out the use of chemicals linked to cancer, birth defects and other health problem </li></ul></ul></ul><ul><ul><ul><li>Replace them with safer alternatives </li></ul></ul></ul>
  71. <ul><li>Global Expansion </li></ul>Industry Trend Source: L’Or éal
  72. Industry Trend <ul><li>Emerging countries </li></ul>
  73. Opportunity Hunting <ul><li>Unfamiliar with local countries </li></ul><ul><li>Increase marketing and R&D expanse </li></ul><ul><li>Increase total sales </li></ul><ul><li>Growing market </li></ul>Global expansion <ul><li>Increase marketing and R&D expanse </li></ul><ul><li>Follow government regulation </li></ul><ul><li>Increase reputation </li></ul>Natural cosmetics <ul><li>It’s not popular now </li></ul><ul><li>Inconsistent brand image </li></ul><ul><li>Increase marketing and R&D expanse </li></ul><ul><li>Increase total sales </li></ul>Men’s segment <ul><li>Increase marketing and R&D expanse </li></ul><ul><li>Increase total sales </li></ul>Seniors’ segment Cons Pros Trend
  74. Opportunity Hunting <ul><li>Seniors’ segment </li></ul><ul><ul><li>Focus on over 35 years old </li></ul></ul>0 16 25 35
  75. Opportunity Hunting <ul><li>Competitor analysis: 5Ps </li></ul>Source: Amazon. COM & eBay. COM Instant Age Rewind® Age Defying ® Product Over 35 years old Over 35 years old Positioning Mass market Mass market Place Christy Turlington Halle Berry Promotion $17.40~$19.99 $17.98~$27.98 Price Maybelline Revlon
  76. Opportunity Hunting <ul><li>Natural cosmetics </li></ul><ul><ul><li>Maybelline is natural </li></ul></ul><ul><ul><li>Multi- functional make-up </li></ul></ul><ul><li>Global expansion </li></ul><ul><ul><li>Emerging countries in Asia and Latin America </li></ul></ul>
  77. Global marketing strategy - recommendation <ul><li>Product </li></ul><ul><li>Natural Product </li></ul><ul><li>Relating packaging to paper or organic ingredient </li></ul><ul><li>By using non-chemical constituent could get through the cosmetics legist ration. </li></ul><ul><li>Price </li></ul><ul><li>Slightly higher than mass </li></ul>Natural cosmetics - Maybelline is natural
  78. Global marketing strategy - recommendation <ul><li>Promotion </li></ul><ul><li>Upgrading brand image by against animal testing </li></ul><ul><li>Emphasizing on environmental protection </li></ul><ul><li>Celebrity influence </li></ul><ul><li>Distribution </li></ul><ul><li>First test marketed in Mature Market. North America and Europe </li></ul><ul><li>Mass Market: drugstore, retailing merchants, and grocery store </li></ul>Natural cosmetics - Maybelline is natural
  79. Global marketing strategy - recommendation <ul><li>Product </li></ul><ul><li>Centering on sophisticated looking package </li></ul><ul><li>Multi- functional make-up </li></ul><ul><ul><li>Ultra-coverage pigment moisturizing (Hyaluronic Acid ) </li></ul></ul><ul><ul><li>Anti – aging (Pro-Xylane Collagen </li></ul></ul><ul><li>Price </li></ul><ul><li>Higher price </li></ul>New target segment-seniors
  80. Global marketing strategy - recommendation <ul><li>Promotion </li></ul><ul><li>Giving you younger-looking skin instantly </li></ul><ul><li>Using Senior models or celebrity as spokesperson </li></ul><ul><li>Distribution </li></ul><ul><li>First test marketed in Mature Market, such as North America and Europe </li></ul><ul><li>Mass Market: drugstore, retailing merchants, and grocery store </li></ul>New target segment-seniors
  81. Global marketing strategy - recommendation <ul><li>New target segment-seniors </li></ul><ul><ul><li>New products in 2007 </li></ul></ul><ul><ul><ul><li>Instant Age Rewind® Double Face Perfector </li></ul></ul></ul>Christy Turlington
  82. Global marketing strategy - recommendation <ul><li>Global expansion </li></ul><ul><ul><li>Focus on emerging countries and set up subsidiaries </li></ul></ul><ul><ul><ul><li>China-> L’Or éal China Co. Ltd </li></ul></ul></ul><ul><ul><ul><li>India -> L’Or éal India Private Ltd </li></ul></ul></ul><ul><ul><ul><li>Russia </li></ul></ul></ul><ul><ul><ul><li>Brazil </li></ul></ul></ul><ul><ul><ul><li>Mexico -> L’Or éal Mexico S.A. de C.V </li></ul></ul></ul>
  83. Global marketing strategy - recommendation <ul><li>Global expansion </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><ul><li>Focus on whitening and anti-UV product </li></ul></ul></ul><ul><ul><ul><li>Have more shades to meet consumers’ need </li></ul></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><ul><li>Take a famous person in host countries as spokesperson </li></ul></ul></ul>
  84. Reference Source <ul><li>Books </li></ul><ul><li>何琦瑜(民 94 )。就是要美麗:全球第一大化妝品集團 L'Oréal 打造魅力品牌的故事( 1 版)。臺北市:天下雜誌。 </li></ul><ul><li>Newspaper </li></ul><ul><li>Eye makeup emerges as the star performer. (2006, September 11). Chain Drug Review, P.1 </li></ul><ul><li>Research Report </li></ul><ul><li>Merrill Lynch, Pierce, Fenner & Smith Incorporated (2007). L’oréal (Rep. No. 10648500). United Kingdom. Unpublished. </li></ul><ul><li>ODDO Securities Corp. (2007). L’oréal. Paris, France. Unpublished. </li></ul><ul><li>Christine Bittar. (2004, June 21). Amid changing demos, a burst of skin tones, colors. Superbrands, s34 </li></ul><ul><li>Tim Little, Sanford Lewis, Pamela Lundguist (2006). Beneath the skin – Hidden liabilities, market risk and drivers of change in the cosmetics and personal care products industry. Virginia, U.S.: the Investor Environmental Health Network. </li></ul><ul><li>Bear Stearns & Co. Inc. (2007). L’oréal. London, United Kingdom. Unpublished. </li></ul>
  85. Reference Source <ul><li>Internet </li></ul><ul><li>Heather Michelle. (Jul 30, 2006). Associated content. Top mascara under 10 Retrieved December 21, 2007 from the World Wide Web: http://www.associatedcontent.com/article/46830/top_mascara_under_10.html </li></ul><ul><li>Susan Antonelli. (Oct 18, 2007). Associated Content, Inc. Mascara Review: Millions to Chose From, Are They so Different?. Retrieved December 21, 2007, from the World Wide Web: http://www.associatedcontent.com/article/411784/mascara_review_millions_to_chose_from.html?page=2 </li></ul><ul><li>Christine Bittar. (Jan 3, 2000). CNET Networks, Inc. En La Familia - Procter & Gamble's Cover Girl cosmetics brand targets Hispanic market - Brief Article . Retrieved December 21, 2007, from the World Wide Web: http://findarticles.com/p/articles/mi_m0BDW/is_1_41/ai_58586525 </li></ul><ul><li>L'Oréal USA, Inc. (2007). Maybelline New York. Our History . Retrieved December 21, 2007, from the World Wide Web: http://www.maybelline.com/aboutus/our-history.aspx </li></ul>
  86. Reference Source <ul><li>The History of Maybelline . (2002, July19). Nzgirl Online. Retrieved December 21, 2007, from the World Wide Web: http://www.nzgirl.co.nz/articles/1193 </li></ul><ul><li>Maybelline New York. (2007). MAYBELLINE - HISTORY . Retrieved December 21, 2007, from the World Wide Web: http://www.maybelline.co.uk/about_us/l282l283.htm </li></ul><ul><li>L'Oréal USA, Inc. (2007). L’Oréal: cosmetics, beauty, perfumes. Our Brands . Retrieved December 21, 2007, from the World Wide Web: http://www.loreal.com/_en/_ww/index.aspx </li></ul><ul><li>Wikimedia Foundation, Inc. (2007). Cosmetics. Retrieved December 21, 2007, from the World Wide Web: http://en.wikipedia.org/wiki/Cosmetics </li></ul><ul><li>Amazon.com, Inc.  (2008). Health & Personal Care. Retrieved January 15, 2008, from the World Wide Web: http:// www.amazon.com / </li></ul><ul><li>eBay Inc. (2008). Health & Personal Care. Retrieved January 15, 2008, from the World Wide Web: http:// www.ebay.com / </li></ul>
  87. Q & A

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