Internet Web Site Marketing
REAL REASONS WHY 9 out of 10 people who try to set
up their own business on the internet FAIL.
Emerson said, “The whole course of things goes to teach us
faith, we need only obey. There is guidance for each of us, and
by lowly listening, we shall hear the right word.”
…the right word? DESIRE
Napoleon Hill in his book “Think and Grow Rich” said only 2 out
of 100 people have such a DESIRE
Do You Have Such a DESIRE?
Desire backed by Faith, fueled with Persistence...
Are You Ready To Be the “Master of Your Fate, and Captain of
Your Soul?” (CLICK HERE to Learn More)
In the following Success Manual YOU will find resources, but
most importantly it is my hope you will establish a:
Implementation Mastermind Coach for IM Professionals
Your Guide from the Side
Table of Contents
It’s all in the mind!.......................................................................5
But, the bad news is…...................................................................6
It’s an old, old story...................................................................6
The most common internet marketing ‘starting points’…..................7
The first thing that you must have…...............................................12
If tomorrow is not for selling, what do I do?.................................13
Internet marketing is information overload central!..........................15
The road is not always smooth…....................................................18
It is a business….........................................................................19
Everyone has the secret…............................................................21
Pre-conceived ideas and overnight millionaires................................24
No-one taught me….....................................................................26
Starting your research.................................................................28
Researching your marketing target market..................................28
Where to find products and how to choose between them..............32
Traffic is crucial........................................................................37
Where to send them?................................................................37
Final thoughts and a conclusion.....................................................41
Over the past year, the world has become a much tougher place in
which to survive and thrive. In every developed country, hundreds
more people lose their jobs every day and with little or no prospect of
getting a new one any time soon, life is hard and it just keeps getting
At the same time, there are millions of people who are earning money
with online web marketing and many of those people are doing very
well, thank you!
This is not to say that a global recession will not affect these online
website marketing business people and how internet website marketing
is done. No-one is totally immune when money starts getting tighter
and almost everyone (including most Western governments) are having
to tighten the purse strings.
The fact is that many people who run online web site marketing
businesses are doing fine, and those that are the smartest are likely to
continue to do so.
Combine the tough times and this latter fact and you come to an
There are many people going to be trying their hand at running their
own online website marketing business over the next few years as they
seek new income streams over which they and they alone are in
control. In this way, they are also able to take charge of their own
The fact that you are reading this success manual suggests that you are
one of these people, or that you are, at least, considering whether
getting into internet website marketing is something that you should
do. Indeed, you may even be questioning whether it is something that
you are capable of doing.
Throughout this book, I’m going to address these questions and many
others, the kind of questions that online web site marketing veterans
and beginners alike who achieve success and have fun doing it ask
However, if that was the only purpose of this book, then I would not be
doing anything that has not already been done dozens of times before.
There are hundreds of how to succeed in online web marketing
handbooks, special reports, video training series and e-books already in
the market place that walk you through the logistics of setting up your
own online international marketing business.
Now, that does not mean that you should rush out and buy a library full
of internet web site marketing books. Indeed, having researched and
implemented myself the typical beginners guide to internet marketing
over the years, this is one of the first things that I tell everybody who
follows me nowadays to not do, for reasons that I will analyze later.
You do not need to do this because I am going to explain and walk you
through the ‘nuts and bolts’ of setting yourself up in your own internet
web site marketing business towards the end of this book.
Before then, however, I want to address something that I have seen
addressed in books like this far too rarely.
This is a tragedy because there is one thing that everyone needs if they
are to stand a realistic chance of achieving success, and yet nobody in
internet niche marketing ever talks about it!
That is about to change, starting now!
It’s all in the mind!
What I am talking about here is the absolute necessity of approaching
building and continuing your internet website marketing business in not
only a successful but (maybe even more importantly) an enjoyable way.
The first thing to appreciate about working on the internet is that it is a
completely unique experience. There is nothing else like it, and there
never has been.
For this reason, internet information marketing online is a very strange
On the one hand, as suggested, the advent and growth of the internet
has been unlike anything else that has ever happened in the history of
However, while many things about the internet and running an online
international marketing business of your own are totally new and
unique, many other aspects of working and doing business online are
exactly the same as things have always been in business.
Understanding that there is a correct approach to marketing target
market online is a fine balancing act between the new and the
It is nevertheless a balancing act that you have to master in order to
stand any chance of achieving long-term success. This is proven
everyday by the fact that the marketers who have managed to master
this critical mental balancing are the people who most consistently
achieve success and earn the big bucks.
Approaching internet web site marketing in the correct way is about
nothing more or less than understanding that this balancing act exists,
and then moving on to learn how to master it for yourself.
But, the bad news is…
It’s an old, old story
Without wishing to be the bringer of bad news or a harbinger of doom,
every day, all the world, thousands of people decide that they want to
become an internet marketing info expert. They have seen the stories
of internet niche marketing millionaires, and decided that they want
their slice of the same pie.
The vast majority – and I am talking of somewhere around 95% of
these people – will FAIL. Rather than make millions, they will lose
money (often thousands of dollars that they don’t really have to spare)
and the experience will be a chastening and immensely depressing one
In these circumstances, it is almost inevitable that any sane person is
going to feel as if they have failed. What is even worse is the fact that
in the majority of cases, most failed online web marketing individuals
have no idea why things didn’t work out for them, so they have no way
of rectifying the situation.
They will be able to produce reasons (or, more likely, excuses and albis)
to friends and family members explaining why things didn’t work out for
them. They will be happy to tell anyone who will listen about the other
people who didn’t help them the way that they should have done, or
cheated and scammed them when they least expected it.
However, the bottom-line truth is that all of these are really nothing
more than an “after the fact” way of “telling of a good story.” What
else are we supposed to do with the guilt that we feel? Not to mention
we really don't have a better understanding for why things worked out
the way they did. The idea, “someone can only tell you what THEY
KNOW” definitely applies. Obviously they didn't know enough about
success to be successful.
This has been happening ever since people first started selling and
promoting products and services as part of online international
marketing, and it will happen many times again in the future. Same
story different day.
While everyone who failed at internet web site marketing can no doubt
point to circumstances or situations that were totally beyond their
control, and they will feel like they are the only person who has ever
had to go through this, nothing could be further from the truth.
It’s a given that no-one wants to fail, and as you are reading this, you
are properly telling yourself ‘there is NO WAY that is going to happen to
However, unless you know the real reasons why it happens to around 9
out of 10 people who try to set up their own internet website marketing
business, you have very little chance of stopping it happening!
Think of this analogy.
If you smoke and you know that your habit can cause cancer and kill
you, then when you get cancer, you have no excuse because you could
have prevented it. If, however you smoke and you do not know it
causes cancer, then when the big C hits, well, that’s tough luck.
If you didn’t know what the consequences of your actions were, you
could do little to prevent those consequences right from the beginning.
Running an online web marketing business is remarkably similar. If you
do not know why so many people fail, then you will make exactly the
same mistakes as they did.
As a consequence, your business is pretty much doomed from the
The most common internet online website marketing ‘starting
Of course as the internet grows there are more and more different ways
that you can make money online sprouting up every day.
However, the majority of greenhorn newbies who do not have their own
product or service to sell in the global marketplace of the world wide
web will begin their online international marketing career in one of two
The first option is to start trying to earn money through what is known
as Pay Per Click or PPC advertising.
In this scenario, our greenhorn friend will build a simple website or blog
on which they feature PPC advertising.
This advertising is placed on their site by a PPC advertising company,
the biggest of which is AdSense, which is in turn owned by Google.
Because of their overwhelmingly dominant position in the on-line global
advertising market place, Google attract millions of customers who want
to place advertising online as a way of promoting their business,
products or services. In order to do so, they are willing to pay Google
and the dozens of other similar PPC advertising companies operating in
the online web site marketing marketplace.
At the same time, however, these companies do not want to waste their
Added to this is the fact that advertising online is not all that different
from advertising in the ‘real world’ through newspapers, magazines,
television and so on. Target market marketing your advertising is
For example, if you can present your advertisement for a new Honda or
Toyota to someone who is already interested in buying a new car, you
have found yourself a red-hot prospect. Presenting that advert to
someone who is more interested in buying a loaf of bread or a new
three-piece suite is, however, going to be far less effective.
For this reason, PPC advertising is marketing target market.
If you create and publish a blog about keeping tropical fish, the PPC
advertising that will be placed on your site by a company like AdSense
will be tropical fish related. When people visit your site from your
tropical fish related promotional activities, they are presented with
marketing target market advertising which massively increases the
chances of them clicking on those adverts. When they do so, you get
Making money from PPC target market marketing adverts is simple,
easy to set up and costs nothing. There is no selling involved either,
which is something that many beginning online web marketing
marketers (most of whom have no previous selling experience) feel
For these reasons, using PPC in this way is a very common choice for
people who are just getting into internet marketing info sales.
The downside of utilizing PPC is that for every click on an advert
featured on your site, you are only going to receive a few cents. In
order to generate a reasonable income, it is therefore necessary to have
dozens of websites that feature AdSense, allied to an aggressively
pursued program of sending thousands of people to those PPC enabled
While there are dozens of PPC training manuals on the market that
promise to show you how to make $10,000 a month from AdSense, the
vast majority of newbie PPC marketers are only ever going to see small
change in return for their efforts.
It is for this very reason that a wiser beginning for most is likely affiliate
Here, the would-be online entrepreneur chooses to sell the products or
services of someone else in return for a share of the proceeds of every
successful sale that they generate as a commission.
An affiliate marketer is an independent salesperson who is selling the
products or services of someone with whom they otherwise have no
In the same way that any other independent, self-employed
salesperson would be, this affiliate marketer is responsible for every
single aspect of their own business.
For instance, it is up to them how they promote their products in the
internet marketing info marketplace and find new prospects by doing
so. Every expense of running their business has to be covered by them,
so that they are almost inevitably out-of-pocket until they start seeing
an income flow from successful internet website marketing sales.
In order to be a successful affiliate, you must be able to convince
people to buy the products or services that you are promoting.
As a consequence, it is not quite so easy to generate an income from
affiliate marketing as it is by featuring PPC advertising on a blog.
After all, it costs a site visitor absolutely nothing to click on an advert,
but buying a product or service that you are promoting is going to
necessitate them getting their credit card out and spending money.
So there are downsides to affiliate guide marketing, and yet hundreds
of thousands of people all over the world are marketing as affiliates as
you read this.
The reason that people choose to do so is the fact that for every
successful sale, it is possible to generate commission payments of
anywhere from $10 to thousands of dollars per sale!
The amount of commission that you generate per sale depends on the
product or service that you are promoting, but there are successful
affiliates who earn hundreds of thousands of dollars every year from
their efforts. It is therefore easy to understand why it is so attractive for
beginning information marketing online marketers to sell as an affiliate.
While you can probably start earning money more quickly and easily
using PPC advertising, you are far more likely to start generating ‘real’
money in affiliate guide marketing. In addition, you do not even need to
go to the trouble of creating your own product or service to get into the
If you decide to become an affiliate marketer today, there is no physical
reason why you cannot start running your business by this time
This is not to say that featuring AdSense on a website does not have a
place in a sensible internet web site marketing business. It does, and I
will highlight where it fits into the overall picture a little later.
However, the rest of this report is going to assume that your primary
moneymaking efforts are going to be focused on affiliate guide
You already know that most beginning internet website marketing
marketers are going to fail, and you knew well before you started
reading this book that you did not want to be amongst them!
It is therefore important to begin considering why so many people fail
when they get into marketing as an affiliate.
The first thing to say is that it is unlikely to be anything to do with the
products or services that the failed affiliate marketer was promoting.
Of course, it is possible that they chose a poor product or service to
promote, and that would certainly not help their chances of succeeding.
This is, incidentally, something that you will learn to avoid or at least
offset in the concluding chapter of this report.
The vast majority of people who are operating as online affiliate
marketers are promoting products or services from only a small handful
In essence therefore, the affiliate marketers who are making thousands
of dollars every month and those who are losing money hand over fist
are promoting exactly the same products!
There is experience and market knowledge to be taken into
consideration. The $500,000 a year super-affiliate has been around a
lot longer, they know the market place far better than any beginner
could ever hope to and (in most cases) they are not working alone.
It is also fair to say that in many cases, these super-affiliates do have
other advantages over ‘ordinary’ affiliate marketers like you and me,
such as inside information from their other super-affiliate buddies.
All that being said, however, they are still selling the same products into
the same global online international marketing marketplace. The reason
why so many ordinary affiliates do not make it cannot therefore be
because of the products they are selling.
Of far more significance is the way that these ordinary affiliates are
selling. As you will discover later, there is a right way and a wrong way
of promoting affiliate products. If you are going about it the wrong way
(as the majority of affiliate marketers are), you are making life
extremely difficult for yourself even though the chances are that you
have no idea that you are doing so.
The next question is, why does this happen?
The answer to this goes to the very heart of why so many affiliates fail,
and why, unless you understand and follow basic guidelines, you are
making it very difficult for yourself to achieve success.
Irrespective of how simplistic it sounds, success as an affiliate marketer
comes down to having the right mindset and mental attitude to what it
is that you are doing.
Over the years, I have met many brand-new internet marketers who
were just taking their first steps into affiliate guide marketing, and,
without any doubt, almost every one of them had an awful lot going for
They were enthusiastic, fired up, keen to learn and (above all else)
desperate to get moving with things. These are all tremendous qualities
that every new affiliate marketer must have.
Yet, these qualities are not enough to guarantee you success.
Irrespective of your enthusiasm or desire to succeed, you must have
your mindset and your mental attitude positioned correctly if you really
want to generate a good income online.
There are things that you must do and there are many things that you
must not do when you first start out.
These do's and don'ts could be viewed as the ‘success rules’ of affiliate
guide marketing. By following these rules, you are giving yourself the
best chance of achieving the online web marketing income powered
lifestyle that you want to achieve.
There is, however, one massive problem that prevents so many
marketers achieving this lifestyle.
It is not that they know all the rules and choose to ignore them – it is
the fact that they do not even know that these rules exist!
This is exactly what having the right mindset and mental attitude is all
Over the next few chapters, I am going to highlight every do and don’t
rule that I have ever come across in the internet niche marketing and
affiliate guide marketing game. In this way, you will learn how to avoid
the traps that many marketers before you have fallen into, the pitfalls
that they did not even know existed which lured them to their ultimate
online business demise.
The first thing that you must have…
Earlier in this report, I highlighted the fact that, if you are going to
market as an affiliate, there is nothing to stop you making your decision
to start today, and doing so tomorrow.
There is one barrier to jumping straight into business in this way.
In order to get some idea of what the barrier might be, imagine this
Some time later today, you decide that it would be a great idea to drive
from the East Coast to the West Coast. First thing tomorrow morning,
you jump in your car and off you go.
That’s it, there is nothing more to it than that. You don’t bother packing
a bag for the trip, checking whether your car is up to it, and you don’t
for one minute think about buying a set of maps (or a GPS) to cover the
You just wouldn’t do it. To undertake such a journey without any
preparation would be insane. At the very least, you would do the basics
because you would know that, if you failed to do so, the whole thing is
likely to end in total disaster.
Deciding to become an affiliate marketer today and starting selling
tomorrow is very similar to setting off from one coast to the other
without any kind of planning or preparation.
If you’re going to become a successful affiliate, planning is absolutely
essential, because without it, you are almost guaranteeing your own
failure from the outset.
Here is another thing. No matter how desperate you are to start earning
extra cash as quickly as possible, you cannot jump straight in to the
affiliate guide marketing business without having a plan in place.
There are many different aspects to planning, some of which can be
dealt with at the very beginning, while there are others that cannot be
completely factored into your plan just yet, for many reasons.
For instance, there are millions of products online that you can promote
as an affiliate, and everyday hundreds more appear, At the same time,
many older products disappear. As a consequence, it is impossible to
plan exactly what products or services you are likely to be selling in six
months or a year’s time.
What you can plan in advance, however, is a broad classification of the
types of products or services that you are going to promote for the first
year or two.
What you do know is that, all being well, in six months or a year, you
will still be selling something. You can at least factor that into your
A huge percentage of beginning affiliate marketers jump straight in to
the deep end of what is an extremely competitive pool without having
the first idea of how they are going to defeat the competition and where
they are going, in either the short or the long term.
The only plan that they have is to start earning money as quickly as
possible by doing something on the internet.
With that kind of mindset and complete lack of planning, no new
affiliate marketer could ever stand anything better than the fabled one
chance in a million of being successful.
As I have stressed, I do understand that times are hard, and that
millions of people all over the world are struggling to make ends meet. I
appreciate that desperate times make for desperate people and that as
much money as possible hitting your bank account in the next day or
two might represent the perfect scenario for you.
Nevertheless, even if you can see yourself in this picture, it is still
fundamentally important that you take a step back from your current
situation and try to take a longer term view.
As you are just about to discover, there are many fundamental errors
that veteran and beginning affiliate marketers make that must be
If, however, you jump in too quickly, then I can almost guarantee, that,
even with this warning fresh in your mind, you will still make some of
these fundamental errors, and that (more importantly), you will
probably have less money rather than more in your pocket tomorrow as
a result of doing so.
If tomorrow is not for selling, what do I do?
The simple answer to this question is research.
In the same way that when you are driving across the country, you do
your research by getting out the maps (or consulting the GPS) to plan
your route, the towns that you want to stay along the way, convenient
gas stops and places where you get your car repaired if it breaks down,
the first thing you do as a new affiliate marketer is research.
I am not going to get into the ins and outs of the research that you
should be doing at this point, because research is what the final few
chapters of this book are all about.
What is important to appreciate at this juncture, however, is that there
are two aspects to the way that you should go forward armed with the
results of the research that you do.
The first result of the research you do should be that you have a clear
idea of what you need to do in the future to make money as an affiliate
This research should also highlight many simple, everyday errors that
affiliate marketers make and teach you how to avoid them.
However, before we get to examining that particular situation, we must
return to the idea of getting your initial mindset right.
In particular, I want to highlight many of the major critical errors that
beginning marketers all too commonly make because they are not even
vaguely aware that such mistakes and errors exist.
Internet website marketing is information
One of the biggest and potentially most damaging problems of internet
and affiliate guide marketing is that there are simply too many people
As a consequence, there are literally millions of would-be experts and
gurus who are willing to give you the benefit of their advice and what
they have learned over the years.
There is an unbelievable amount of information about affiliate
marketing flying around, to the extent that it can very quickly become
almost impossible to know which way to turn.
The major problem is that every person who is marketing or promoting
a product online has their own point of view to promote. Everyone has a
viewpoint that they are pushing, one that is dictated by the product or
service that they are selling.
The more you ’dig into’ affiliate guide marketing, the more information
you will collect, and there is no doubt that lots of the information you
collect will be contradictory!
While one affiliate marketer who is promoting blue widgets will present
a dozen incredibly persuasive arguments as to why blue widgets are the
best, another affiliate will be arguing the case for red widgets equally
In this situation, it is completely impossible for you as a beginner to
know whose opinion to listen to or trust.
Rather than helping you, collecting too much information in this way
has done far more to confuse things than clarify them.
This is known in the internet web site marketing game as information
overload, and it is something that you must do everything in your
power to avoid.
Here is another thing that the majority of new affiliate guide marketers
are simply not in a position to appreciate.
When you first decide to become an affiliate marketer, it is very easy to
arrive at the conclusion that everyone else is an affiliate marketing
expert, except you.
It is easy to understand why this should be. After all, if someone has
created their own website and apparently written a report that promises
to tell you the 20 biggest secrets in affiliate guide marketing, it is quite
natural that you believe that this individual knows what they are doing.
A lot of the time, this is simply not true. It is quite likely that they have
used a ready-made template to create their sales page, and that the
report that they are giving away is one that they got from someone
All too often, this marketer who is positioning themselves as an expert
has only been in the business for a month or two and has little more
experience or knowledge than you do.
However, because you can get their report for nothing, you download
and read it. Much of the information in that report contradicts a lot of
things that you have read previously, so rather than helping you make
progress, what this report has done is set you back several steps.
Rather than having a clearer picture of the way forward, you are more
confused and unclear about what to do than ever before.
In this situation, do you know what you are most likely to do?
Nothing, that is what!
You are too confused and you do not know the best way forward. You
are determined to do things in the best way possible but you don’t
know how, so it becomes easier to do nothing.
It might sound completely crazy but there is not a successful affiliate or
internet website marketer operating today who has not been in this
position at some time in their career.
Information overload leads to ‘analysis paralysis’ – you have so much
information (a lot of it contradictory) that you seem to spend all of your
life reading it, rereading it and trying to work out who or what to
believe. You spend your whole life analyzing and end up doing nothing.
Having too much information can sound the death knell for your
business even before it gets off the ground, because if you do nothing,
you earn nothing.
So, in the final analysis, it comes down to a question of who you should
listen to and follow.
The answer is simple – you should listen to and follow those who are
cast-iron certainties to know what they are talking about - that is, the
established experts in your particular line of business.
For example, if you are an affiliate guide marketer, then you should
follow the advice and teachings of those who are established expert
There are many acknowledged online business experts, people whose
names you will come across many times during the course of your
online website marketing career, such as Mike Filsaime, John Reese and
Joel Comm. These are people who are undoubtedly online web
marketing experts, amongst the top people in the online web site
marketing game, but none of them particularly focuses on affiliate guide
If, however, you run a Google search for Ewen Chia, then you are
searching for information about a guy who is widely regarded to be one
of the world’s top super-affiliates. The information that Ewen publishes
is always top-notch and focused on tactics and strategies that are
specifically designed for affiliates who want to maximize their success.
Thus, you are not likely to go far wrong if you read, digest and then act
on everything that this guy (and any other super affiliates that you can
find) recommends while getting rid of all of the other stuff that is, at
best, of dubious quality and value.
The road is not always smooth…
Another thing that you will come across on a regular basis are so-called
experts and gurus who are happy to tell you how easy it is to run your
own home based affiliate guide marketing business.
It is no coincidence that this ‘pitch’ is almost invariably accompanied by
a product they are selling that shows you exactly how your business can
become so easy to run.
The fact is, however, that it is not always easy to run your own home
based moneymaking enterprise.
As you will discover in the next chapter, your business does not just
happen and grow on its own, and as a consequence, a willingness to
work hard is an essential requirement of achieving affiliate marketing
Nor is your progress always going to be smooth and trouble-free either.
Although there will be times when things are going your way and
everything in the world seems to be the way that it should be, there will
also be difficult and demanding periods as well.
Do not make the mistake of setting out on your affiliate guide
marketing journey with your eyes closed. Irrespective of what people
online blithely announce, it is not easy running your own affiliate
marketing business and there will be times when things definitely do
not go your way.
And the reason is very simple, as highlighted in the next chapter.
It is a business…
As you already appreciate, if you are promoting or selling products or
services as an affiliate, you do not own that product or service.
It is therefore sometimes a little too easy to lose sight of the fact that,
even though you are promoting someone else’s product, what you are
nevertheless doing is running a real business.
It is therefore critical that you approach everything you do in your
affiliate guide marketing career as a business person would.
This does not necessarily mean that you cannot run your business on a
part-time basis. The majority of new affiliate marketers start off
working on a part-time basis because they have a regular full-time job
which takes up almost all of their time.
However, even if you are marketing on a part-time basis, it is still a
business. It is not a hobby that you can pick up and put down whenever
you feel like it, and it is not something to which you should adopt a
Nor is it like working a shift in a fast-food joint. You cannot turn up, get
by doing as little as possible and then get the heck out of there as soon
as you can.
Having told you what it is not, therefore, let me tell you what your
affiliate guide marketing venture really is – IT IS YOUR BUSINESS!
The success of this business is going to depend on you and you alone.
Therefore, in addition to your plan, you have to bring several other
personal qualities to your affiliate marketing efforts.
You must have and be willing to apply:
• A ‘win whatever the odds’ attitude;
• A willingness to work as hard as it takes;
• An ability to work under pressure; and
• Total focus on achieving your objectives to the exclusion of all
Now, these are exactly the same characteristics that are required to
succeed in any business, whether that business operates online, or in
the offline world of ‘bricks and mortar’ commerce.
This should not be any great surprise, because doing business online
and offline is not different.
Despite the fact that many online marketers will try to convince you
that the internet represents some wonderful new type of business, or
that it has somehow shifted the ‘business goalposts’, none of this is
Business is business whether it is online or off. In both cases, you have
a product or service to sell, and if you can find prospects who want to
buy that product or service, then you will make a sale.
The only thing that is new about doing business online is the way that
you present your products or services to prospects and potential
customers. In other words, the internet is a new marketing channel
rather than a new kind of business, little more than a brand new kind of
So, it is important not to get carried away with the myth or mystique of
the internet as a totally revolutionary way of doing business.
Everything that is required to make an offline business successful – a
marketing plan, keeping control of your spending, making sure that
jobs get finished on time and so on – are equally applicable and vital to
your online affiliate guide marketing business.
Treat this as a hobby and it will only ever generate a hobby income for
you. If you treat it as a business, however, then it will reward you in
the way that a business should.
Everyone has the secret…
As suggested earlier, everyone who is involved in online website
marketing business has their own product or service to sell.
It is their job to do everything in their power to convince everyone who
sees their product ‘pitch’ that the product in question is the best in the
market place and the only one that you should ever consider buying.
Now, perhaps you are wondering why this is relevant to you. After all,
aren’t you the person who should be doing the selling?
Well, yes, of course that is true to a certain extent.
At the same time, however, it is important to appreciate that both
internet and affiliate guide marketing can sometimes be incestuous
In other words, while there are millions of affiliates selling ‘real world’
related products and services such as weight-loss pills, dog training
products, music and video downloads for MP3 players and so on, there
are millions of others who make their living selling internet website
marketing products to other internet marketers.
Whether these people are affiliates or whether they are selling their own
product, what they have is a product or service that they believe (or
claim to believe) that every other internet marketer must have in order
to be a complete success.
It probably does not surprise you to learn that this is an incredibly
competitive marketplace. For this reason, get online any time, any day,
24/7, and you can find hundreds of products or services that are
targeted at someone exactly like you.
Almost all of these products will promise to reveal the long lost hidden
‘secret’ of this or the one answer that everyone is seeking in that
market. In other words, these people are professional marketers, and
they are quite happy to promise you that the world will be yours if you
will only buy their product.
If you have not seen any of these products already, perhaps you believe
that you will not fall for this sales ‘pitch’ chorus.
You will. They will absolutely and completely convince you that you
cannot achieve business success without buying the product or service
they are promoting.
99.9% of it is complete boloney!
You categorically, completely and totally do not need any of the
products or services that other marketers will try to sell you in order to
be successful affiliate marketer.
If you do buy these products, there is something else to consider. By
doing so, you are demonstrating very clearly that your mindset is
You buy these products because you are looking for a short cut to
success, a ‘magic bullet’ that is somehow going to turn you into an
instant, overnight success.
However, there is no ‘secret’ and ‘magic bullets’ do not exist. Nor is
there such a thing as a shortcut to success. If you believe that there is,
you are allowing yourself to be blinded to the truth that success only
comes because of hard work, drive, determination and focus.
Now, you might be asking, ‘How do you know this, Mister Know-All?’
The answer is because, like almost every other online marketer that I
know, I have a hard drive full of products like this that I bought in the
The fact is that almost all of them (with a couple of notable exceptions)
have been dormant and unread since the day I wasted money on them!
From experience, I know all that buying useless ‘short cuts’ does only
one thing. It runs down your credit card at a time when there is no
money coming in from your affiliate guide marketing business, and that
is the recipe for guaranteed financial disaster.
There is no secret, because if there was, why on earth would anyone
else be willing to tell you what it is? So, every time you are tempted to
by the latest must have product that some so-called guru undeservedly
guarantees will make you this year’s big success story, do everything
you can to put your credit card away without buying.
However, just in case the temptation becomes too strong from time to
time, here is what you do to build up a small ‘kitty’ from which you can
buy the odd product without destroying your credit card.
Head over to Blogger.com and get yourself an account.
Once you have done your initial research as explained later, you will
have a few ideas of markets where there is money to be made. Create a
simple blog for each of these markets, monetize each of them with
AdSense and use the few dollars a month you earn as your product
I really believe that after buying a few of these products, you will
quickly realize that most of them have little value, but if you really want
to dip your toe in the water with a few purchases, then at least do so
from money that you have already earned.
Pre-conceived ideas and overnight millionaires
One of the attractions of getting into internet or affiliate guide
marketing for most people is that they know that there are many, many
online success stories, and that internet millionaires are becoming
They would love to be in the same situation, hence the attraction of
making money online.
There are two dangers here that you must be aware of.
Firstly, from any reading or research that you have already done, you
will have formed preconceived ideas about how to be a success story as
an affiliate. It is even possible that these ideas have been at least in
part fuelled by the stories you have read of online millionaires.
Forget the preconceptions. Until you become actively involved in
marketing, it is likely that most of the ideas that you already have in
your head are wrong.
For example, I have lost count of the number of e-books and training
courses that I have seen over the years that promised that anyone who
bought it was guaranteed to become a millionaire by applying the
information contained in it.
Some of these products would even promise that you could become a
millionaire in the three months, six months or a year.
Leaving aside for a moment the fact that no one can tell you how long it
will take to make money because they do not know how hard you are
willing to work, the fact is that the majority of people promoting and
selling these products are making absolutely nothing from their online
web marketing efforts!
They have absolutely no idea how to become a millionaire, because
they don’t have two brass nickels to rub together. They are doing
nothing more than push someone else’s product, either as an affiliate or
because they have resell rights someone else’s product.
When you see any product that promises you the keys to becoming an
overnight millionaire, run away!
For example, one of the best-known and most widely respected internet
marketers John Reese is widely credited with creating and launching the
first internet web site marketing product to gross $1 million in a single
Not, how did John get to this position? Do you think it was anything to
do with the 20+ years of hard graft, learning his business and honing
his skills, or do you realistically think it happened overnight, completely
out of the blue?
Of course it didn’t happen overnight.
If it will not work for one of the biggest names in the business, you can
be absolutely certain that it is not going to work for you either.
Business building is a question of step-by-step growth. Sometimes that
growth will be slow and steady, while there will (hopefully) be times
when your business will be growing more quickly than you could ever
have imagined possible - but, becoming an overnight millionaire? Don’t
even consider wasting your time and your money on it.
No-one taught me…
Marketing products and services online has only become commonplace
in the recent past. For that reason, most people who are currently
involved in internet or affiliate marketing had no formal training in what
they are currently doing.
This is, I believe, one of the reasons that so many greenhorn newbie
marketers make such fundamental and foolish errors.
Although by reading this book, you are learning about many of the
potential pitfalls and hurdles that will appear on the road to affiliate
guide marketing success, anyone who does not have the opportunity to
read something like this remains uneducated about the business in
which they are involving themselves.
This does not have to be the case, however, because there are quite a
few places where you can learn a great deal about internet web site
marketing and online international marketing business simply by
observing and following what is going on.
These places are the premier internet niche marketing forum sites such
as Warrior Forum and Antony Blake’s Entrepreneurial Success Forum.
Sites like these are something like top level universities of internet and
affiliate marketing, places where the foremost experts in the business
hang out and get involved in conversations and discussions with other
members, including those brand new to this rapidly changing industry.
Both of these sites are completely free to register with. So, you should
do so as a matter of urgency, because by simply following other
people’s threads, you will gain a better online web marketing education
than you will by buying a hundred ‘how to be an affiliate marketer’ e-
books written by less knowledgeable would-be gurus.
The Warrior Forum in particular is an absolute goldmine of free
information and advice. It is a place where, once you are a member,
you can ask other members any questions that you want about affiliate
guide marketing, safe in the knowledge that some of the most
profitable affiliate marketers in the business are active members of the
For example, most of the experts that I have already mentioned in this
report are ‘Warriors’, and there is no other way that I know of gaining
access to the kind of experience and knowledge that these people have
than through the Warrior Forum.
The bottom line is that by joining the two forums highlighted, you can
always ask people for advice when, for example, something in your
business does not seem right but you do not know why.
As I have previously suggested, it is as a direct result of (entirely
understandable) ignorance that so many beginning affiliate guide
marketers launch their business on completely the wrong foot and then
compound that mistake by continually making the kind of errors that I
highlighted in the previous chapters.
Joining these forums will give you a ready-made way of avoiding these
mistakes that is not going to cost you one single penny.
Next time you are looking for answers and considering buying an e-
book that you believe might be able to solve the problem, go to the
Warrior Forum first and ask.
Someone will be able to answer your question, almost guaranteed!
Starting you research
As suggested, in order to be successful, you need to have a plan, and to
be in a position to formulate a plan, you need to do your research first.
In the initial stages, this research is going to be on two levels.
Firstly, you need to establish what market you are going to promote
affiliate products into, and, secondly, you need to source a suitable
product for that market.
Researching your market
One of the first rules of any business is that you should always sell the
products that people want to buy, simply because it is easier to sell into
an existing market than it is to create that market yourself. This rule
applies just as much to the online international marketing business as it
does in the real world.
Apart from when they are buying the basic necessities of life, most
people spend money for one of two reasons. They either buy something
because it is going to bring them pleasure, or they buy it because it
solves a problem or eases something that is causing them pain.
Of the two, the second is far more powerful than the first. Therefore,
your most effective marketing tactic is going to be selling solutions to
people with problems or products that ease people’s pain.
For example, it is no secret that the world is increasingly populated with
obese people. Most of these people know that it is not good for their
health to be in this condition, and many of them dislike or even despise
themselves for their weakness and inability to do anything about it.
What they are looking for is the same kind of ‘shortcut’ to success,
some magic bullet that guarantees them weight loss success without
them having to do any work to achieve that success. Obese people
spend millions of dollars on diet pills, because they want to lose weight,
but would rather eat more than make the effort to achieve their
Consequently, the weight loss market is a classic ‘desperate buyers’
market, which explains why the amount of money spent on weight loss
products online is second only to the amount spent on ‘how to make
Other similar markets would be people who have bad breath, smelly
feet, bad teeth, or are losing their hair. They are all desperate for
solutions, and if you can provide that solution, they are more than likely
to be willing to pay for it.
These are only a few of the markets where there are desperate
potential buyers waiting for someone to come along with the answer to
all of their problems, but there are lots of places where you can find
For example, visit the groups pages of one of the major online
networking sites like MySpace and you will find over a million different
groups focused on almost every imaginable aspect of human life:
If you open up any of these individual categories, you will find the most
popular groups at the top of the page.
Health and fitness is always a very popular online marketplace, so let us
open up the category homepage to see which groups are the most
Okay, so you have bodybuilding, muscle and fitness, martial arts,
autism and natural cures. As these groups are featured at the top of the
page, they are amongst the most active and that immediately tells you
that there is a great deal of online interest in these topics and subjects.
However, if you really have no idea of a marketplace in which you want
to start selling, I would recommend that you dig a little deeper than
simply looking at the first half dozen results.
Dig down several pages deep and build yourself a list of 20 or 30
potential topics that might be worth getting involved in.
In order to do this, you might have to look at several categories, but
every time you discover an interest group with more than a few
thousand members in a particular market or niche, add it to your list.
Armed with this list, the next step is to establish that ordinary internet
users (that is, people who are not necessarily members of MySpace
groups) are searching for information in the markets in which you are
Doing this is a simple two step process involving a couple of completely
Firstly, open your internet browser, logon to Google and run a standard
search using the primary term from your list. At this juncture, we are
not looking for anything in particular, other than establishing that
people do search the internet in large numbers every day, and if there
are a large number of web pages listed, that suggests a popular search
There are over 92 million web pages returned on the Google search
results pages for the term ‘weight loss’, indicating that marketing
weight loss products online is, indeed, a massive business.
The next thing to establish is how many people are actually searching
for information of this nature on a daily basis, and in order to do this we
are going to use the free Word Tracker keyword research tool.
Type the term that you want to research into the box on the page and
click the ‘Hit Me’ button:
This will return the top 100 most popularly searched weight loss related
terms from Google with the total number of searches shown at the top:
There are nearly 34000 people using Google every day to search for
weight loss related information, and remember that this is only one of
many search engines (although it is by far and away the largest), so the
total number of people searching the net every day for information of
this nature is likely to be considerably higher in reality.
Now we know that people want weight loss related information, so it is
a question of finding out what information we can provide to them to
start generating affiliate commissions.
Where to find products and how to choose between them
As an affiliate you have a choice of promoting tangible, physical
products, or working with digital information products.
It is not difficult to find products that fall into both of these categories,
so it really is a question of you deciding what kind of products you feel
most comfortable promoting.
For example, in the weight loss market, you could promote diet pills,
dietary supplements, fitness machinery like treadmills or exercise bikes
and the like. There are quite a few affiliate program network sites like
Commission Junction, Share-A-Sale, Hydra Media and LinkShare where
companies who offer affiliate programs to people who wanted to sell
products like these can be found.
However, the majority of newbie affiliate guide marketers begin their
career by promoting digital information products rather than physical
products, primarily because it is considerably easier and quicker to get
yourself set up in business in order to be able to do so.
As an example, if you want to promote a physical product, then you
must have a webpage already established in the market place in which
you wish to operate as an affiliate. Furthermore, the company whose
product you wish to promote has to approve that page and this can
often result in the kind of delays which you do not need when you are
trying to get your business up and running.
For this reason, while I would definitely recommend that you take a
look at the physical product affiliate program network sites, I would also
suggest that you start off by promoting a digital information product
that can be delivered to your customer instantly.
The number one for sourcing digital information products that you can
sell as an affiliate is Clickbank.com, although it is worth taking a look at
However, because Clickbank is the largest network site in the digital
information product market place, with over 100,000 existing affiliates
promoting in excess of 10,000 products, this is the site that we will use
to research our product.
Open the Clickbank ‘Marketplace’ page and type in the word or phrase
that is most appropriate to your market, which in this case is ‘diet’ (if
you use the seemingly more relevant ‘weight loss’, what you actually
get is a page full of bodybuilding and fitness related products):
When you hit the ‘Go’ button, Clickbank will return all of the most
appropriate products that are being offered by product vendors through
their site, in order of popularity. The product that appears at the top of
the page is the most popular in this particular market at the present
This does not, however, automatically mean that this is a good product
Especially as you are a beginner, you do not want to start promoting a
product that is already too popular in the market place. Popularity in
online business equates to competition, and the more competition there
is, the harder it becomes for you to generate sales.
So, is this product too popular?
Let us investigate by considering the information that Clickbank is
showing on this results page:
The most important data are the statistics shown in the green text line
beneath the main product details.
What you can see here, on the far left, is that you are going to earn
$36.73 per sale commission, which is an adjusted figure that takes into
account refund requests from unhappy customers over the past couple
of weeks. It is therefore an accurate net income figure.
Moving over now to the three statistics on the right-hand side, ‘%/sale’
tells you that, as an affiliate, 75% of the product sales price will be paid
to you as a commission. Next to that, the %refd’ figure indicates that
90% of all sales of this product are being handled by affiliates, which
basically tells you that the product owner is not aggressively marketing
the product themselves.
This is good, because it means you are not in direct competition with
the original product creator.
Finally, on the far right, you have the ‘grav’ figure, which is Clickbank
shorthand for gravity.
Although no-one outside of Clickbank actually knows how this is
calculated, it is generally used as an indicator of the popularity of this
product as far as the Clickbank affiliate sales force is concerned. It is
showing you what level of competition you are likely to be up against
from other affiliates should you choose to promote this product.
This is, of course, exactly what you need to know.
And as a general rule, it is widely believed that for a product to be one
that you can realistically expect to earn money on reasonably quickly,
you should be looking for a gravity figure of between 30 points and 100
Below the lower of these two levels, the product is either too new to
have acquired a reasonable gravity score, or it is simply an unpopular
product. Anything above the higher level, however, indicates that the
product has already taken off, and that it is being successfully promoted
by other affiliates at a level that is going to make it difficult for you to
impose yourself upon the marketplace.
Based on these guidelines, this product is already too popular, and
while it would certainly not be impossible for you to generate sales of it,
doing so is going to involve too much time or possibly even money
Having discounted the product in the number one slot, you would
automatically look at the number two possibility.
However, even though the statistics of this particular product look good,
there is one other thing that you must look at (beyond these statistics)
before you decide to run with any particular product.
That is the sales page (or ‘pitch page’ in Clickbank terms), and in this
particular case, my opinion would be that the sales page is as likely to
hinder your sales efforts as help them!
Assessing a sales page in this manner is, admittedly, very much a
question of gut reactions and personal preferences, but I would
recommend that if you are not convinced by the sales page yourself,
you should never attempt to promote the product that is featured on
After all, if you cannot believe in the ‘sales pitch’ yourself, why would
you expect your prospects to be convinced? By promoting a product
with a poor sales page, you would make your own life unnecessarily
So, you would move on to the next product in the popularity rankings:
Okay, in this situation, the only thing that I can see that might count
against it is that, at $17.73, the commission payable is a little on the
Having said that, this also means that the price the customer has to pay
for the product is lower. It is therefore quite possible that what you lose
in commission per sale you will make up for in the number of customers
who you can convince to buy the product because of its lower price.
This would be something that you would have to test.
The one final thing to check is the sales page:
It is plain, simple and straightforward - which often translates into
‘effective’ in online web marketing sales - so this would therefore be a
sales page which I would have no problems working with.
So, for the purposes of this exercise, this is the product I am going to
With your market decided, and your product sourced, there are two
more things that you need to do in order to get your business
The first thing is to start finding people who are interested in accessing
weight loss information that you can pull to a web page from where you
are selling the product that you have just decided to promote
The second thing is to decide what kind of web page that will be.
Traffic is crucial
Perhaps the single most important aspect of running any online web site
marketing business is learning and mastering the art of sending visitors
to your web page. If no-one ever sees the offer that you are making, it
does not matter how attractive that offer is because no visitors equates
to no prospects, and without prospects, you can never have customers.
Traffic generation is the subject of many thousands of e-books and
special reports that are floating around the internet, and if you search
Google for ‘free traffic generation ideas’ or ‘free traffic generation
tactics’, you will find a great deal of free information available.
One site that I would thoroughly recommend that you visit, however, is
the Bum Marketing Method site. Despite the name, there is an excellent
complete traffic generation training course available completely free on
this site which you really should grab. What is more. the traffic
generation ideas recommended actually work extremely well too.
Just by applying these Bum Marketing principles, you will start sending
visitors to your web page, and sales will follow as a result.
Where to send them?
You may be thinking that, as the product vendor has already published
their sales, you should send the visitors that you are hoping to turn into
Nothing could be further from the truth. If you send your visitors
directly to the original product sales page, then that visitor is lost to you
and your business for ever.
If they decide to buy the product, you will get a share of the
commission, but the product owner will get the new customer’s contact
They will subsequently add those contact details to their customer
mailing list and start sending product recommendations to that
customer every two or three days.
At some point in the future, it is highly likely that the customer will buy
one of those recommended products, but every penny of commission
will go to the original product vendor, with nothing to you.
You will never get another cent from that customer, because you do not
have their contact details. It is your customer contact details that will
ultimately be the single biggest asset of value in your online website
In short, if you send your prospect directly to the product vendor, you
are building their business rather than yours, and that is not a good
thing to do! So, you need to create your own web page to where you
can send your prospects.
On this web page, you will include a mailing list sign up form that you
generate from an online autoresponder service like Aweber (which is a
brilliant service, but one that you have to pay for) or AutoSenders
(which is free, far more limited, but at least advert free).
Set up whichever autoresponder you are using so that, immediately
after they have signed up for your mailing list and confirmed their e-
mail address, that prospect receives the free gift that you are going to
send them and is then taken directly to the product vendor’s sales
They can make their decision of whether they are going to buy, but
even if they do not do so, you have already added them to your mailing
list, meaning that it is you that can make future product
recommendations to them and thereby generate a regular commission
flow, rather than the product vendor.
This is true business building, so building your mailing list in this way is
therefore something that you should focus a good deal of your efforts
On this page, along with the signup form, you should include some kind
of free bonus offer that will encourage this visitor to join your mailing
For instance, as you are operating in the weight loss market, you should
offer them some kind of weight loss related special report as a free gift.
This gives you an excuse to request their e-mail details in order to send
that free gift to them. Here is an example of someone doing exactly this
in the ‘make money online’ marketplace:
The only thing that you are missing is something that you can give to
your visitors as your free gift.
However, this is a problem that is easy to solve. All you need to do is
find some informative information related to your niche which you can
acquire with Private Label Rights (PLR) attached.
Having PLR rights means that you can do what ever you want with the
materials after you have downloaded them. If, for example, you
download a bundle of free PLR articles, you can gather them together
into one special report or e-book, and use that as your giveaway
As long as it is something of value that your visitor is likely to be willing
to exchange their e-mail details in order to get their hands on it, then
your chances of building your e-mail list in this way are very good.
Search Google for ‘your topic free PLR’ (after replacing the highlighted
text with your real subject matter) and you will probably find something
Alternatively, this PLR article ‘pack’ is available on the excellent free PLR
Wholesaler site, and these will be perfect for the weight loss niche:
Rewrite the articles to a degree, create an introduction page that
features your website details, and finally turn the whole thing into a PDF
using a free site like PDF995, before finally uploading the product to
your autoresponder. That is it, a professional looking free special report
in PDF format that is only available from your site.
Almost inevitably, most of your overweight visitors are going to be
happy to download this product because it is so well targeted.
You will therefore be building your business, which allows you to
generate long-term commission income. This in turn means that you do
not spend the rest of your online business career having to find a
continual supply of new customers, as your existing customers will
generate an ever-increasing proportion of your income.
Final thoughts and a conclusion
I hope that the information contained in the first two thirds of this book
has taught you the importance of having the right mindset if you want
to succeed as an affiliate marketer.
By avoiding the kinds of problems and mistakes that I have highlighted,
you will put yourself ahead of almost every other beginning and even
veteran affiliate who is coming into and continuing in the business with
a head full of misguided and incorrect ideas and information.
Finally, in the final section of the book, you have learned the basic ‘nuts
and bolts’ of researching a market, finding a suitable information
product to sell into that market and how to build your list and therefore
build your business on the back of your affiliate marketing efforts.
Perhaps you are now asking, what’s next? Where do I go from here?
Once you have set up your first affiliate marketing campaign, then you
do the same thing again with another product in a different
Perhaps the biggest failing of the majority of new affiliate marketers is
to launch a marketing campaign on the back of one product, and then
to keep pushing that product irrespective of whether it is generating
any success or income for them.
I have lost count of the number of times I have seen new affiliates
begin a marketing campaign, and keep going with that same product,
even though it had become clear that they were never going to be
successful with it a long time before.
Then, of course, because they did not enjoy any success, they become
dispirited, lose heart and, at that point, they are already well on the
way to giving up.
Marketing only one product at a time in this way is affiliate insanity, an
almost guaranteed recipe for the kind of depression that leads to
Here are two facts about the most successful affiliates in the business
that between them highlight the difference between success and failure.
Firstly, the most successful affiliates never promote only one product at
a time. They always have a portfolio of products on the go, and that
portfolio is constantly changing as exciting new products come in to
replace those that have not made any money.
Secondly, and perhaps even more surprisingly, even the top super-
affiliate in the world would never realistically expect to achieve success
with much more than 30% to 40% of the affiliate products that they
However, when they do find a winner, they will mercilessly milk it for
every penny that they can get out of it because that is how they
generate the thousands of commission dollars that they expect to earn
The implication of these two factors taken together is clear.
For every 10 products that you choose to promote as an affiliate, at
least half are never going to make you any money.
Consequently, as soon as you have your first marketing campaign live
and your promotional efforts are starting to show results with business
and money coming in, start looking for and researching the next
Then, do the same again, and again. In this way, while you will always
have some products that do nothing for you, there will always be others
that are generating healthy commission levels at all times.
That is the final ‘smart affiliate guide marketing’ tip.
Armed with everything that you have read of in this book, you really do
have a great opportunity of being amongst the 5% of affiliate marketing
It is now entirely up to you to start turning that opportunity into reality,
and Be All You Can Be Online.
Implementation Mastermind Coach for IM Professionals
Your Guide from the Side