On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Brought to you by:
Made for even the most expert
marketer, down to the person who
can’t locate the "ANY" key. This
product will quickly shape you into the
effective marketer that you already
know you have the potential to be.
We all know what it is like to be stuck in a rut, new to the
scene, slow on sales. Trust me; if there has been a rainy
day, we were all there with no umbrella. Having gone
through the school of hard knocks, if you will… has
provided us with the tips, tricks and tools of the trade.
Using a quite a bit more than common sense, I have put
together a very unique and extremely useful package to
help YOU, the fellow Internet Marketer. Weather you are
just arriving to the scene, been around for ages, or
introducing someone else to it, the tools and information
about to be discovered in this book will be a vital part of
any and every aspect of Internet Marketing.
Table of Contents:
Tricks, Tips, & Tools
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (1 of 12) [15/11/2007 7:28:23 PM]
B) Tools of the trade
C) Tid Bits
Tricks, Tips, & Tools
Now let us talk of the tips, tricks and tools you need.
Do It Quickly
The fastest way to do anything on a computer is by having
one that is clean of miscellaneous and unneeded
programs installed. So, if you do not NEED your precious
archive of installed 90’s Atari games, for god’s sake,
uninstall and get rid of them. Start backing up stuff and
make room to have almost NOTHING on your Operating
System. Keep an eye out for programs that do the same
thing, you do not need Yahoo, MSN, ICQ, MIRC, AIM
messenger/chat programs if you have one that
incorporates them all. For example, one (1) that we will
discuss later on is called Trillian, it removes the need for
all of the previously mentioned chat programs. This is the
edge your system needs to operate at full potential. Why
have useless chat logs and saved file locations/folders
strewn out all over your hard drive(s) when you can have
If you only have one computer and more than one person
uses it, then take precautionary measures to ensure that
no one can alter your setup. Setup meaning, the way you
have all of your applications and marketing related files
organized. I highly advise looking into a ram/flash drive if
you do not already have one, and then us it they are life
savers. Heck, even an IPod could be used to back up files.
Defrag your hard drive(s) on a regular basis
Do not install things you do not need. Think before you
install. The more room available on your hard drive, the
faster everything else will load and access.
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (2 of 12) [15/11/2007 7:28:23 PM]
The more memory you have the better. If you do not have
at least two (2) gigs of ram, then I would suggest that you
upgrade! Ram is very inexpensive these days, especially if
you order it from a reputable company online like www.
newegg.com or www.tigerdirect.com
Always be safe about your routine.
A good virus scanner like AVG can do a lot to protect you
from the nasty viruses out there. But, I also suggest Ad
Aware 2007 to make sure you have no adware on your
system. It pretty much eats up your bandwidth (internet
connection speed) for it’s own evil purposes.
Safety does not always mean virus and adware free, the
kind of safety I’m referring to now is personal safety. Let
no one onboard your system with third party support
software like Desktop Sharing etc. Another good thing to
practice is secure passwords. You know that you have a
TON of them and if your system ever crashed on you, you
would be pretty much be out of luck trying to remember
them all. So do your self this favour, write every password
down on paper and stash it in a safe place in the privacy
of your own home. Do not put it on a disk of any kind, but
on actual piece of paper. I personally have mine taped to
the back of my monitor.
Back up your important data regularly. Have you any idea
the time and money you could save yourself by simply
shelling out a few bucks for a stack of cheap DVD’s? They
are dirt-cheap and as you get more in depth with your
marketing routine, you will see how easily things get lost,
Tools of the Trade
Before we start reviewing and picking apart every single
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (3 of 12) [15/11/2007 7:28:23 PM]
program in the list below, let me explain to you why we
have chosen them. They are by far the highest ranking in
most every important category. Speed, Flexibility,
Reliability, Manageability, and most importantly
They all adhere to the standards of today’s computing and
Foxit PDF Reader
Ad Aware 2007
RocketDock is a smoothly animated, alpha blended
application launcher. It provides a nice clean interface to
drop shortcuts on to for easy access and organization.
With each item completely customizable, there is no end
to what you can add and launch from the dock.
Now with added Taskbar support your minimized windows
can appear as icons on the dock. This allows for better
productivity and accessibility.
I will elaborate more so on Rocket Dock, because it is not
a widely known or used program, but we have found it to
make our lives much easier. In case you, do not know
about it, I’m going into a little extra detail about it below.
Now here is what I like to have RocketDock do for me. I
create a folder onto my desktop and I name it “Desktop”.
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (4 of 12) [15/11/2007 7:28:23 PM]
I then DRAG that folder and drop it onto RocketDock. Now
you have a dock that opens up for you when you hover
your mouse over the place it is docked to, preferably the
top center of your screen.
You click on your newest folder icon in rocketdock and
presto, it opens up and shows you the contents of
everything on your desktop.
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (5 of 12) [15/11/2007 7:28:23 PM]
I’m sure you are thinking, “Now why in the hell would I do
that? The stuff is already on my desktop you dufus!” Okay,
true, but follow along with me here… I want your
Operating System to run clean and fast, with less garbage
in the way of your work area. So, AFTER you have drug
this “Desktop” folder (which contains all of the items on
your desktop) to rocketdock, you then right click on a
blank spot of your desktop and select “Arrange Icons By -
>” then uncheck the “Show Desktop Icons”
If you did this right, you should have NOTHING left on
your desktop at all.
When booting up windows, and I don’t care which version
it is, the desktop icons are stored in your memory,
constantly slowing down everything you do, every window
you click on, especially when Windows wants to refresh
your desktop. Trust me on this one, coming from a person
who hits the power button and is up and running in less
than 6 seconds.
Now drag the icons of EVERY commonly used application
or file or folder into rocketdock so you can access them
easily without hunting them down, or dealing with current
running applications in your way. This one utility will shave
precious time for everything you do on your pc.
Rocket Dock Features:
Minimize windows to the dock
Real-time window previews in Vista
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (6 of 12) [15/11/2007 7:28:23 PM]
Running application indicators
Simple drag-n-drop interface
Supports alpha-blended PNG and ICO icons
Icons zoom and transition smoothly
Auto-hide and Popup on mouse over
Positioning and layering options
ObjectDock Docklet support
Compatible with MobyDock, ObjectDock, RK Launcher,
and Y'z Dock skins
Runs great on slower computers
Supports many languages and can easily be translated
A friendly user base :)
And best of all... its FREE!!!
Firefox Web Browser
Mozilla’s Firefox is the dream Internet browser you've
been looking for. Featuring a host of small technical
improvements, including tabbed browsing, built-in and
customizable search bars, and a built-in RSS reader,
Mozilla's Firefox browser is the one that should finally put
a dent in Microsoft Internet Explorer's unrivalled market
dominance. If you're fed up with the latest Internet
Explorer security patch issued from Microsoft or with the
latest virus to capitalize on some flaw in IE, you should
switch to Firefox--now.
Foxit Reader is a free PDF document viewer and printer,
with incredible small size (only 2.1 M download size),
lightening-fast launch speed and amazingly rich feature
set. Foxit Reader supports Windows 98/Me/2000/XP/2003/
Vista. Its core function is compatible with PDF Standard
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (7 of 12) [15/11/2007 7:28:23 PM]
In the past, you have to download a huge PDF reader
from another software company, go through a lengthy
installation process and wait for an annoying splash
window to disappear just to open a PDF document.
Moreover, if you want to annotate a PDF document, you
have to pay US$299 to buy certain software.
Trillian is a fully featured, stand-alone, skinnable chat
client that supports AIM, ICQ, MSN, Yahoo Messenger,
and IRC. It provides capabilities not possible with original
network clients, while supporting standard features such
as audio chat, file transfers, group chats, chat rooms,
buddy icons, multiple simultaneous connections to the
same network, server-side contact importing, typing
notification, direct connection (AIM), proxy support,
encrypted messaging (AIM/ICQ), SMS support, tabbed
chatting, system-tray notifications and alerts, and privacy
CuteFTP transfers files between your PC and remote
computers. Whether you're publishing a Web page;
downloading the latest digital images, music, and
software; or transferring large files between your home
and office, CuteFTP will get the job done quickly and
easily, even if you're a beginner. Features include an easy-
to-use interface, a connection wizard, automatic-transfer-
resume functionality, a built-in HTML editor, a transfer
queue, directory comparison, custom commands, firewall
and proxy options, path bookmarks, and filtered listings.
Skype lets you make free VoIP calls via your broadband
connection. The service uses a peer-to-peer networking
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (8 of 12) [15/11/2007 7:28:23 PM]
scheme, but rather than sharing files, connected PCs help
route one another's calls. Skype also uses that routing
technology to get around the need for (and cost of) central
servers and directories, so call delivery can be free. The
best part is you can have multiple contacts in ONE voice
call at the same time!
This is your only needed program to actually create a web
page. It is perfect for taking a product page with PLR
(private label rights) and loading it up, editing original info
into your own! Do a few product edits with this and it will
become like second nature.
Full on “HOW-TO” support
AVG Anti virus
AVG Anti-Virus has everything you need in an antivirus
program: email scanning to include email attachments,
boot scanning and auto updating of the virus definitions.
From the basic interface, you can quickly do one of three
tests: the Complete Test, Removable Media Test and
Mozilla Thunderbird is a fully featured, secure and very
functional email client and RSS feed reader. It lets you
handle mail efficiently and with style, and Mozilla
Thunderbird filters away junk mail too. Setting it up to be
your default email client is a snap and we have included a
video tutorial to walk you through it.
The Gimp does everything PhotoShop will do...and it's
FREE? Yep, that’s right... zero, nada, zilch! It will give you
all of the tools you need to produce your own high quality,
sizzling hot, professional graphics without the outrageous
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (9 of 12) [15/11/2007 7:28:23 PM]
price tag. Also, it has included a video tutorial that will
introduce you to this very useful graphics program.
Ad-Aware is a program from Lavasoft that detects and
removes software on a user's computer that is determined
to be spyware. It also detects diallers, Trojans, malware,
data-mining, aggressive advertising, Parasites, Scum
ware, Browser hijackers, and tracking components. This
needs no further explanation as it’s 100% menu driven
and will prompt you for anything it needs to keep your
system clean of ad ware and it’s definitions up to date.
This is where we share a few tid bits of advice, concerning
how to be more effective in the marketing business. As far
as dealing hands on with your potential and current clients
try to find YOUR comfortable zone of how much time you
spend interacting with clients in email and chat. You will
find that hours can go by just simply shooting the bull with
another person. Limit yourself by setting a goal for ONE
main task, and complete that task. People will accept the
fact that you are busy and learn to wait until you are done.
You won’t get your own tasks done in an effective time if
you’re starting and stopping constantly just to deal with
other loose ends. Stay focused on your task and you will
find out that you have granted yourself more free time then
before when you would have normally taken with your old
routine of starting and stopping all day.
Try not to be selfish when it comes to fellow marketers,
you will find yourself in need of a favour someday. See
that you get it. Back scratching in this business is done
constantly, weather you like it or not, grin and bear it. It’s a
HUGE part of your success. Free stuff is good, and most
importantly, never forgotten.
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (10 of 12) [15/11/2007 7:28:23 PM]
Automation – Whatever you can have done for you
automatically on a regular basis will shave much needed
time, time that you could be using to complete your
mailing goal, driving traffic, pulling in new leads, promoting
your own products. The tools are out there, being sold by
the hundreds every day, heck, look in your email inbox,
you will probably find a dozen without even blinking.
Communication – This may sound counter productive after
mentioning of limiting your communication with people.
Know the difference though. Talking to the right people
can point you in directions you didn’t know existed and
open up doors that can speed up your success.
Seeing is believing
Now that you have read about all of these programs and
understand the basics of what they can do for you. All you
have to do now to watch video tutorials on them. Use the
corresponding links below.
Foxit PDF Reader
ClipMate Clipboard Extender
Ad Aware 2007
ACDSee Photo Manager
The time you take reading this along with watching the
tutorials from start to finish WILL pay off. If you think you
know it all and don’t need to learn anything further, well
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (11 of 12) [15/11/2007 7:28:23 PM]
you may be right. Chances are though you are wrong and
will miss out on VITAL info.
Thank you for taking the time to read all of this. I
wish you the utmost success in your marketing
file:///H|/Documents%20and%20Settings/Administrator/My%20Documents/mpp-2.htm (12 of 12) [15/11/2007 7:28:23 PM]