Optimize Your Job SearchSpecific actions you should be taking              to get hired
Hiring processThen                      Now• Print and mail          • Online/email• ‘Gut feel’              • ATS        ...
Measure 3 times, offer once
Measurement Before the Posting• Job Analysis• Competency model• Job Description
Measurement after posting•   Job Description•   Applicant Tracking System (ATS)•   Screen interview•   Structured intervie...
Applicant Tracking Systems (ATS)Handle job applications and to manage resume data• Work like search engines• Keywords affe...
Applicant Tracking Systems• Easily avoided traps   – Don’t use PDF   – No tables   – No graphics   – “Work Experience”• If...
Resumes (& cover letters)
Resume Strategy1. Identify keywords2. Create overstuffed resume.3. Save it as your base4. Eliminate/Converge bullets to fi...
SEO Your Resume• Job description   • Industry-specific terms
BulletsVerb | Obj Modifier | Object |Statement ModActive verbsModifiers help add context
6 seconds• Time required for recruiters to determine fit/no fit• Recruiters will look at :  – Your name  – Current title a...
Heat map
Resume Red Flags• Changing jobs too often• Lack of bullet points/too many  paragraphs• Lack of numbers• Lack of specificit...
Cover letters•   Rarely read•   Closing•   Direct AND personality•   Proofread, Proofread, and proofread•   Email: Don’t a...
LinkedinOnline networking
Linkedin, Your new best friend•   Build reputation/brand online•   This is where recruiters LIVE•   Build network connecti...
Made For Recruiters• Where can you find numerous potential  candidates?• Title: Seeking Sr. Storage Engineer• Skills: SEO ...
Linkedin ChecklistPicture             Certifications, AwardsSummary             VolunteerHeadline            Updates...
Linkedin Recommendations• Quality over Quantity• Specifics count!• Write your own recommendation  – To know what it would ...
Leverage Your Network• Let them know what you are looking for• AND how they can help• Email, Linkedin, or phone.  – Email ...
Linkedin Red Flags• Typos (than vs. then)• Standard invite: “I’d like to add you to  my professional ….”• No personalize U...
Linkedin Keyword Kill list           Overused and lost meaning.•   Creative               •   Track Record•   Organization...
The Final Hurdle!           Interviewing       Informational Interviews            Phone interviewsBehaviorally-based stru...
Communicating• If YOU say it  – then it’s not true              Self-guided• If THEY believe it                  leader  –...
Primary Objective• Intentionally talking about yourself  – Demonstrating skill, problem solving  – Without bragging, sound...
Message map• Create: twitter friendly headline  – Overarching message.• 3 supporting points:  – Additional points under su...
Example Message Map                           Internal Consistency                           Creating Positive and        ...
Preparation is key• Allocating time to specific sections• Pitch  – 30 second  – 60 second• Job Description familiarity  – ...
Pitch• Who you are: What would you most want  listener to remember about you?• What you do: state value phrases as key  re...
Tell me about yourself“How do your education, work history, and  professional aspirations relate to the open  job?”• Don’t...
Informational Interviews• Great for…  – Networking     • Expanding     • Creating new  – Creating opportunities  – Casting...
Informational Interviews1. Other person is doing you a favor; follow   their lead2. Not about job leads; about learning   ...
Informational Interview Questions1. Can you tell me how you got to this position?2. What do you like most about what you d...
Phone Interview1. Clarify details: Time zone, etc.2. Copy: Resume, job description, paper to take   notes3. Dress the part...
Phone Interview Goal• Build a relationship & rapport with  interviewer.  – Get to the face-to-face interview step• Demonst...
Next Hurdle
Behavior-based Interview• Tell me about a time…• Measuring a competency• BARS  – Behaviorally  – Anchored  – Rating  – Scale
Anticipate Questions• Use the job description to anticipate questions  or competencies• What is essential?• What will sepa...
Interview Questions• Describe a time when   – Your work was criticized and how you handled it   – Your workload was heavy ...
Interview Questions• Tell me about…  – A time when you disagreed with your boss about    a way something should be done.  ...
Interview follow up• Follow up thank you  – Interviewer, receptionist/office manager  – Remind them why you bring value• 3...
Negotiating•   Understand it is a true negotiation    –   Be comfortable, confident; not contentious    –   Don’t be the f...
Review• SEO resume with well written bullets  – Balance of keywords and visual formatting  – Job description as a guide• C...
Contact:        Josh KuehlerJosh@internalconsistency.com       888-481-4741
Optimize Your Job Search Workshop
Optimize Your Job Search Workshop
Optimize Your Job Search Workshop
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Optimize Your Job Search Workshop

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This presentation comes from a 3hr workshop. You will learn about applicant tracking systems, resumes, linkedin, and interviewing -- all from the perspective of measurement.

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  • It’s less and less about your skill or ability to DO THE ACTUAL JOB. Getting a job is a skill in itself. I’ve done a bunch of research directly related to this and indirectly by running a website. Today we are not fixing a resume or polishing a linkedin profile. We are learning a job search skill.
  • Many differences between the processes. One similarity, a direct reference candidate will have the inside track. It isn’t a guarantee, but it is a great advantage.
  • Measurement is everywhere – involved in every step.
  • handle job applications and to manage resume dataSimplifies a recruiter’s jobAlgorithms give resumes a ranking.
  • Error-prone applicant tracking systems kill 75 percent of job seekers' chances of landing an interview as soon as they submit their resumes, despite how qualified they may be. Job seekers' only hope for rising through these systems is to understand exactly how these systems work and how best to optimize their resumes for them.- CIO
  • http://www.businessinsider.com/how-to-write-the-perfect-resume-2012-11#use-the-right-keywords-7http://articles.businessinsider.com/2012-04-09/news/31311078_1_recruiters-study-decision#ixzz2F1oeo6LYRead more: Tailor resume to reflect what employer is looking for
  • Design focusedMatch recruiters’ mental modelSupport their scanning of:TitlesCompany namesEducationQuick bursts of infoLeft Align bold headingsTo stand out, conform on formatting
  • Changing jobs too oftenTenure of 2 or less is eyebrow raisingLack of bullet points/too many paragraphsLack of numbersDollars, # of peopleLack of specificityAchievements, duties, etc lack credibilityNot addressing resume flags in cover letterShow avoidance of red flags vs embracing
  • First & quick introductionEasy to skim yet get factsDear FnameContext: the particular jobYou want/I have (job requirementscapabilities)Objective measurement of achievement.Use of numbers and bullet points.“Why should I talk to you about this job?”
  • This is where recruiters LIVEMonster, Careerbuilder are nice, but here is where the people looking for people areJob postings in groupsFind people in desired role for Info InterviewBuild reputation/brand online Google search & Linkedin searchVisibility: want candidate seekers to easily find you
  • (if recruiters want to connect, they’ll be prompted for email)
  •  The Headline The headline is a bite-sized explanation of what you do and what your value is. Note that your headline shows up ALL OVER LinkedIn, especially in lists. Your headline very often accompanies your name. Make sure your headline is at least clear and concise. If you are building "brand you" consider making it more engaging. You could spend countless hours tweaking and refining this single 120 character field. Just try not to.Your SummaryUse this area in a similar way to a cover letter. Explain in (relatively) normal-speak what makes you unique or different, why someone might want to connect with you, and possibly few details about your products or services. Note that you cannot create clickable links in this area.30-90 minutes
  • http://www.businessinsider.com/please-stop-using-these-15-words-in-your-linkedin-profile-immediately-2012-12
  • http://www.alumni.hbs.edu/careers/pitch/Know who’s catching: Who’s the audience?What do they need to hearStay away from stock phrases: “customer focused”Preparation is key to confidence: What are the FAQ’s? Have answersSolve a problemPassion
  • Answer the question, “Can we see this person in this job?”
  • Different from job interviews in that:Informational interviews are generally easier to get.With an informational interview, you ask the questions and are in control.An informational interview is typically more relaxed for both parties.Informational interviewees may become part of your network, and may provide referrals.Informational interviewees may be less guarded in sharing information.
  • End game: 3 characteristics you want to portray. Write it on the top of your notesClarify Details (ex. Time zone, caller, etc.)Have resume, job description, talking points, questions for interviewerLead with the body Prepare the environment (water, phone signal)Speak slow and clear (they are taking notes!)Use your hands to make it conversational
  • How do you…Deal with difficult customersDeal with stressful situationsEvaluate successHandle stress and pressureRate yourself as a professionalEstablish credibility with the teamWhat motivates youWhat makes you uniqueWhat type of work environment do you preferWhat would your friends tell me about youWhat area do you need the most development Why do you believe you are the best fitWhat are your workplace valuesWhat did you like/dislike about previous jobsWhat do people most criticize about youWhat do you expect from a supervisorWhat do you wish you’d done betterWhat excites you about this positionWhat have you been doing since you got laid off/let goWhat is your least favorite managerial task
  • http://www.youtube.com/watch?v=XY5SeCl_8NE
  • Transcript of "Optimize Your Job Search Workshop"

    1. 1. Optimize Your Job SearchSpecific actions you should be taking to get hired
    2. 2. Hiring processThen Now• Print and mail • Online/email• ‘Gut feel’ • ATS • Phone interview • In Person interview • Assessment Centers • Psychological tests (aptitude)
    3. 3. Measure 3 times, offer once
    4. 4. Measurement Before the Posting• Job Analysis• Competency model• Job Description
    5. 5. Measurement after posting• Job Description• Applicant Tracking System (ATS)• Screen interview• Structured interview• Psychological tests
    6. 6. Applicant Tracking Systems (ATS)Handle job applications and to manage resume data• Work like search engines• Keywords affect resume ranking• Value of character – PivotTable, pivot-table, pivot table
    7. 7. Applicant Tracking Systems• Easily avoided traps – Don’t use PDF – No tables – No graphics – “Work Experience”• If your resume causes the system to fail, your entire resume is discarded
    8. 8. Resumes (& cover letters)
    9. 9. Resume Strategy1. Identify keywords2. Create overstuffed resume.3. Save it as your base4. Eliminate/Converge bullets to fit job description5. Tailor specifics from job description6. Formatting
    10. 10. SEO Your Resume• Job description • Industry-specific terms
    11. 11. BulletsVerb | Obj Modifier | Object |Statement ModActive verbsModifiers help add context
    12. 12. 6 seconds• Time required for recruiters to determine fit/no fit• Recruiters will look at : – Your name – Current title and company – Current position start and end dates – Previous title and company – Previous position start and end dates – Education
    13. 13. Heat map
    14. 14. Resume Red Flags• Changing jobs too often• Lack of bullet points/too many paragraphs• Lack of numbers• Lack of specificity• Not addressing resume flags in cover letter
    15. 15. Cover letters• Rarely read• Closing• Direct AND personality• Proofread, Proofread, and proofread• Email: Don’t attach CL. Email IS the CL• Encourage the reader to look at resume
    16. 16. LinkedinOnline networking
    17. 17. Linkedin, Your new best friend• Build reputation/brand online• This is where recruiters LIVE• Build network connections• Find people in desired role for info interview• Found easily• Job postings in groups
    18. 18. Made For Recruiters• Where can you find numerous potential candidates?• Title: Seeking Sr. Storage Engineer• Skills: SEO make you searchable• Privacy: How ‘findable’ is your profile – Create public link – Include email in contact info
    19. 19. Linkedin ChecklistPicture Certifications, AwardsSummary VolunteerHeadline UpdatesWork Experience GroupsEducation CompaniesPublic URL RecommendationsSkills Settings
    20. 20. Linkedin Recommendations• Quality over Quantity• Specifics count!• Write your own recommendation – To know what it would highlight about you – Help others refine your recommendation
    21. 21. Leverage Your Network• Let them know what you are looking for• AND how they can help• Email, Linkedin, or phone. – Email an example job posting & describe what you like in it and/or what you’d like to see – Get recommended – Connect over coffee
    22. 22. Linkedin Red Flags• Typos (than vs. then)• Standard invite: “I’d like to add you to my professional ….”• No personalize URL• No summary, experience• Non credible recommendations
    23. 23. Linkedin Keyword Kill list Overused and lost meaning.• Creative • Track Record• Organizational • Innovative• Effective • Responsible• Motivated • Analytical• Extensive Experience • Problem Solving
    24. 24. The Final Hurdle! Interviewing Informational Interviews Phone interviewsBehaviorally-based structured interviews
    25. 25. Communicating• If YOU say it – then it’s not true Self-guided• If THEY believe it leader – then it’s trueThe art lies in claiming strength while being subtle; not boastful
    26. 26. Primary Objective• Intentionally talking about yourself – Demonstrating skill, problem solving – Without bragging, sounding arrogant – Assertive, but not overbearing – Relaxed but focused
    27. 27. Message map• Create: twitter friendly headline – Overarching message.• 3 supporting points: – Additional points under supporting points: examples, data, statistics• Useful for creating elevator pitch
    28. 28. Example Message Map Internal Consistency Creating Positive and Productive Work Environments Peer-to-Peer Employee Leadership Recognition Relationships Coaching1. Catch employees doing something right 1. Assessments 1. Collaboration2. Track performance 2. Awareness 2. Communication over time 3. Action 3. Community3. Capture context of performance
    29. 29. Preparation is key• Allocating time to specific sections• Pitch – 30 second – 60 second• Job Description familiarity – Tasks, skills, problems solved, competencies• Anticipating competencies – STAR
    30. 30. Pitch• Who you are: What would you most want listener to remember about you?• What you do: state value phrases as key results/impact• Why you are unique: unique benefits that you bring. Different or better.• Goal: describe immediate goals (concrete, defined, realistic).
    31. 31. Tell me about yourself“How do your education, work history, and professional aspirations relate to the open job?”• Don’t: personal, life history.• Who you are and why you’re the best. – One of my top strengths is…• Examples, examples, examples.• Hit the high points of recent work experience• Finish with “how I see my fit in the role”
    32. 32. Informational Interviews• Great for… – Networking • Expanding • Creating new – Creating opportunities – Casting a wide net – New in-roads – New career information
    33. 33. Informational Interviews1. Other person is doing you a favor; follow their lead2. Not about job leads; about learning something3. Think as a way to build relationship, not leads4. Be incredibly prepared with questions5. Be the one to end it, not them. Do not overstay, bookend the follow-up.
    34. 34. Informational Interview Questions1. Can you tell me how you got to this position?2. What do you like most about what you do, and what would you change if you could?3. What’s a typical day like for you?4. What are some current projects or initiatives you are working on?5. Where would you suggest a person investigate if the person were particularly skilled at _________?6. What are some of the biggest challenges facing your company and/or your industry today?7. Are there any groups, professional, or trade associations I should connect with?8. What do you read — in print and online — to keep up with developments in your field?9. If you were just getting involved now, where would you put yourself?10.What can I do for you? How can I help you?
    35. 35. Phone Interview1. Clarify details: Time zone, etc.2. Copy: Resume, job description, paper to take notes3. Dress the part: mental tactic4. Environment: charged phone, water, ear buds, etc.5. End game: Characteristics you want to portray.6. Speak slowly & smile into the phone
    36. 36. Phone Interview Goal• Build a relationship & rapport with interviewer. – Get to the face-to-face interview step• Demonstrate capability of doing job.• Demonstrate interest by asking about org & role.• Minimum standards met and preferred skills as an offering
    37. 37. Next Hurdle
    38. 38. Behavior-based Interview• Tell me about a time…• Measuring a competency• BARS – Behaviorally – Anchored – Rating – Scale
    39. 39. Anticipate Questions• Use the job description to anticipate questions or competencies• What is essential?• What will separate good from great?• Examples, examples, examples
    40. 40. Interview Questions• Describe a time when – Your work was criticized and how you handled it – Your workload was heavy and how you handled it – Had multiple deadlines and couldn’t finish them all – You had to conform to a policy which you did not agree – You went above and beyond the call of duty• How have you handled a time when someone was not pulling their own weight• How can you apply your specific skills to help the org• Describe your workstyle
    41. 41. Interview Questions• Tell me about… – A time when you disagreed with your boss about a way something should be done. – A time when you faced a difficult situation with a coworker – A time when you failed – A time when you had to give difficult feedback – A time you went against corporate directives – Your greatest success
    42. 42. Interview follow up• Follow up thank you – Interviewer, receptionist/office manager – Remind them why you bring value• 3 paragraph rule – Thank and iterate interest – Strengths and benefits of hiring you – Clarifications on questions. Keep it brief
    43. 43. Negotiating• Understand it is a true negotiation – Be comfortable, confident; not contentious – Don’t be the first to offer a number. The first person loses• Ask for a better salary after offer – Thank you for the offer, I’ll seriously consider your offer. – Remind why you interested – I’m very excited about this, I’d ask what flexibility is (and shut up!)• Know what your min and comparisons – Salary.com. Salarywizard.com, glassdoor.com• Total compensation – Time off? Pay review in 3 months? 401K Match? Bonus Structure? Stock?
    44. 44. Review• SEO resume with well written bullets – Balance of keywords and visual formatting – Job description as a guide• Cover letter short and sweet• Linkedin profile is complete – Headline & Summary most polished• Interviewing – Use Info Interview to build network, get inside – Anticipated competencies & prepared responses
    45. 45. Contact: Josh KuehlerJosh@internalconsistency.com 888-481-4741

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