Online AdvertisingStuart Draper – Founder     @stu_draper
Required March Madness Slide@Stu_Draper
Required “My Story” SlideWrestling                      LindseyPlumbing with Mike             HorsesLeadership – Church & ...
Who We’ve Worked With@Stu_Draper
Why This Should Matter To You@Stu_Draper
One Reason Why This Should NOT Mean Everything To You     “The best jobs in     2018 have not been     invented yet.”     ...
Ad Space On Search Engines       Over 19 Billion Searches In January of 2013       http://www.comscore.com/Insights/Press_...
Virtually Endless Supply of Online Ad Space Outside of Search Engines as well     Each creates it’s own demand. The smart ...
Online Marketing Dynamics This industry moves very fast.@Stu_Draper
Harvard Brains?@Stu_Draper
How to Waste Millions on Google@Stu_Draper
How to Waste Millions on Google@Stu_Draper
How to Waste Millions on Google              Dynamic Keyword Insertion #FAIL@Stu_Draper
#protip: Differentiate yourself from the competition                   Want bonus tips?@Stu_Draper
How to Make Millions on Google@Stu_Draper
How to Make Millions on Google@Stu_Draper
Is it working for University of Phoenix?@Stu_Draper
Product Listing Ads (PLA’s)@Stu_Draper
Product Listing Ads (PLA’s)@Stu_Draper
Product Listing Ads (PLA’s)@Stu_Draper
Where are they in the funnel?@Stu_Draper
RE-MARKETING@Stu_Draper
RE-MARKETING TOOLS              http://youtu.be/UtHUTCfb-R4?t=30s@Stu_Draper
RE-MARKETING IN REAL LIFE@Stu_Draper
RE-MARKETING IN REAL LIFE Fine line between creepy & helpful/funny.@Stu_Draper
Analyze to improve                +    Phone    Calls                                             = ROI                +  ...
Landing Page Optimization                    Unbounce.com      One client saw a 134% increase in      conversion rate!@Stu...
Landing Page Optimization@Stu_Draper
Back to the Basics!  It isn’t rocket science. Give the customer  what they want. You just need this:  Relevant ads.  Relev...
Thank You!              Get Found First                    stu@getfoundfirst.com                       @GetFoundFirst     ...
Advertorials       Notice the little question mark?@Stu_Draper
Advertorial Landing Page       Notice the hyper link?@Stu_Draper
Advertorial Landing Page 2       Ugly Landing Page? Yes. Does it work? Yes!@Stu_Draper
Advertorial Landing Page 2       Ugly Landing Page? Yes. Does it work? Yes!@Stu_Draper
Take Aways:              • You can reach even elusive customers online              • You can make ROI              • You ...
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Part3 national paid advertising by stuart draper founder owner getfoundfirst

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Part3 national paid advertising by stuart draper founder owner getfoundfirst

  1. 1. Online AdvertisingStuart Draper – Founder @stu_draper
  2. 2. Required March Madness Slide@Stu_Draper
  3. 3. Required “My Story” SlideWrestling LindseyPlumbing with Mike HorsesLeadership – Church & School Managing ApartmentsScouts Sales & FailureBaseball Stones Family DentalBYU-Idaho Get Found FirstMission Being PooreBay & Entrepreneurship@Stu_Draper
  4. 4. Who We’ve Worked With@Stu_Draper
  5. 5. Why This Should Matter To You@Stu_Draper
  6. 6. One Reason Why This Should NOT Mean Everything To You “The best jobs in 2018 have not been invented yet.” -Randy Gage “Risky is the New Safe”@Stu_Draper
  7. 7. Ad Space On Search Engines Over 19 Billion Searches In January of 2013 http://www.comscore.com/Insights/Press_Releases/2013/3/comScore_Releases_February_2013_U.S._Search_Engine_Rankings@Stu_Draper
  8. 8. Virtually Endless Supply of Online Ad Space Outside of Search Engines as well Each creates it’s own demand. The smart ones create a limited supply.@Stu_Draper
  9. 9. Online Marketing Dynamics This industry moves very fast.@Stu_Draper
  10. 10. Harvard Brains?@Stu_Draper
  11. 11. How to Waste Millions on Google@Stu_Draper
  12. 12. How to Waste Millions on Google@Stu_Draper
  13. 13. How to Waste Millions on Google Dynamic Keyword Insertion #FAIL@Stu_Draper
  14. 14. #protip: Differentiate yourself from the competition Want bonus tips?@Stu_Draper
  15. 15. How to Make Millions on Google@Stu_Draper
  16. 16. How to Make Millions on Google@Stu_Draper
  17. 17. Is it working for University of Phoenix?@Stu_Draper
  18. 18. Product Listing Ads (PLA’s)@Stu_Draper
  19. 19. Product Listing Ads (PLA’s)@Stu_Draper
  20. 20. Product Listing Ads (PLA’s)@Stu_Draper
  21. 21. Where are they in the funnel?@Stu_Draper
  22. 22. RE-MARKETING@Stu_Draper
  23. 23. RE-MARKETING TOOLS http://youtu.be/UtHUTCfb-R4?t=30s@Stu_Draper
  24. 24. RE-MARKETING IN REAL LIFE@Stu_Draper
  25. 25. RE-MARKETING IN REAL LIFE Fine line between creepy & helpful/funny.@Stu_Draper
  26. 26. Analyze to improve + Phone Calls = ROI + Web Forms Proper Attribution 33% Less Expensive Leads@Stu_Draper
  27. 27. Landing Page Optimization Unbounce.com One client saw a 134% increase in conversion rate!@Stu_Draper
  28. 28. Landing Page Optimization@Stu_Draper
  29. 29. Back to the Basics! It isn’t rocket science. Give the customer what they want. You just need this: Relevant ads. Relevant landing pages. Strong value propositions. Strong calls-to-action. Make it easy to complete the action. Play the numbers game. Remarket to them! Test, and then test again. It’s more about what you do than what you know.@Stu_Draper
  30. 30. Thank You! Get Found First stu@getfoundfirst.com @GetFoundFirst Let’s connect on Linkedin! Subscribe to our blog: www.GetFoundFirst.com/blog Time for bonus slides or questions?@Stu_Draper
  31. 31. Advertorials Notice the little question mark?@Stu_Draper
  32. 32. Advertorial Landing Page Notice the hyper link?@Stu_Draper
  33. 33. Advertorial Landing Page 2 Ugly Landing Page? Yes. Does it work? Yes!@Stu_Draper
  34. 34. Advertorial Landing Page 2 Ugly Landing Page? Yes. Does it work? Yes!@Stu_Draper
  35. 35. Take Aways: • You can reach even elusive customers online • You can make ROI • You can compete in expensive verticals profitably@Stu_Draper
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