21 DIY TO INTERNETMARKETING http://goo.gl/ewWIL            -By Jason Weaver Organizer of the Idaho WebMarketing Meetup
PPC / SEO / MAPS
Quality / Relevance / Trust“Google exists to provide the world’s best Internetsearch experience. Google accomplishes this ...
Be On Page 1               v
79 Local Search RankingFactors
Your Business Identity   N. Name   A. Address   P. Phone Number    “Do not create a listing or place your pin marker   ...
Your Business Identity - Tips   Have a business address near where you do    business   Don’t use a P.O. box. If you don...
Understand Online Customers   Keyword Tool: adwords.google.com/o/KeywordTool   Research Tools: servicebusinesssem.com/do...
Understand Online Customers
Understand Online Customers -Tips   Map the keywords to existing page or create    new pages       keyword + location = ...
Get More Online BusinessThere is only 2 ways to get more business online1.   Get in front of more people2.   Or catch more...
BecomeAwesome
Pest Control – 24% ConversionRate
Awesome Landing Pages
Sponsor / Member Badges
Sponsor / Member Badges
A/B Testing
A/B Testing
Become Awesome - Tips   Have clear calls to action (Phone    Number, Buttons, Forms)   Have a clear message which is the...
Get More Eyes       byTrack Everything
Track Everything & Focus onKPI’s   Web traffic   Web form submissions   Phone calls   Spend on advertising   Direct e...
Track Everything & Focus onKPI’s servicebusinesssem.com/what-is-the-value-of- a-direct-mailer-vs-website-leads
Track Everything & Focus onKPI’s servicebusinesssem.com/what-is-the-value-of- a-direct-mailer-vs-website-leads
Track Everything & Focus on KPI’s- Tips   Start tracking everything (I compile it all in    Google Docs)   Use this to e...
Links & Citations
Links & Citations – Google+Local
Links & Citations
Links & Citations servicebusinesssem.com/link-building- tools-methods
Links & Citations - Tips   Have a Google+ Local Page   Write a review for another business   Get listed everywhere it m...
Reviews – Do This
Reviews – Sustainably Plan1.    Ask for a review2.    Gain customer contact information3.    Provide the easiest way for l...
Reviews - 5 Biggest Mistakes1.    Posting reviews for others or hiring a      company to do this for them2.    Asking for ...
Reviews - Emails
Reviews - Website
Reviews - Tips   Hug Obama if you dare   Implement sustainable plan to get reviews    from real people in your area at t...
Who to Follow – Local Help   Three Ways to Learn Internet Marketing    iwmm.org/learn-internet-marketing   Personal Blog...
Free 30 Minute Consolations   208-932-1714   JTWEAV@gmail.com
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21 DIY to Local Internet Marketing By Jason Weaver Organizer of IWMM

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21 DIY to Local Internet Marketing By Jason Weaver Organizer of IWMM

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  • http://www.davidmihm.com/local-search-ranking-factors.shtml
  • https://adwords.google.com/o/KeywordTool
  • http://rovepestcontrol.comKeyword + Location = geo keywordShow: http://rovepestcontrol.comHome, product pages, location page, sub location pages Have these keywords on your website
  • These guys catch 24% of all visitors – the web average is 2% http://insightpest.com/locations/raleigh-nc/
  • Show the perfect landing page example from Nifty Marketing | http://niftymarketing.com/wp-content/uploads/2012/07/optimal-6.jpg
  • Show them the sponsor or member badge so they can include it on their website
  • Show them the sponsor or member badge so they can include it on their website
  • 4 million of the 13 million addresses in the campaign’s email list, and some $75 million in money raised, resulted from Siroker’s careful experiments.-link to free and paid A/B testing toolshttp://www.wired.com/business/2012/04/ff_abtesting/http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to-create-better-websites.htmlVisual Website Optimizer visualwebsiteoptimizer.com
  • 4 million of the 13 million addresses in the campaign’s email list, and some $75 million in money raised, resulted from Siroker’s careful experiments.-link to free and paid A/B testing toolshttp://www.wired.com/business/2012/04/ff_abtesting/http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/Free Google Analytics Content Experiments analytics.blogspot.com/2012/06/helping-to-create-better-websites.htmlVisual Website Optimizer visualwebsiteoptimizer.com
  • http://servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leads
  • http://servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leadsWalk through the entire search to sale processSynergy ImageCalculate your (ROI Online & Off)-Provide Calculator
  • http://servicebusinesssem.com/what-is-the-value-of-a-direct-mailer-vs-website-leadsWalk through the entire search to sale processSynergy ImageCalculate your (ROI Online & Off)-Provide Calculator
  • Eco System: Local Search Ecosystem: http://www.davidmihm.com/blog/local-seo/local-search-ecosytem-fall-2012/http://www.davidmihm.com/blog/google/plus-review-as-business/
  • http://www.davidmihm.com/blog/google/plus-page-verification/http://www.davidmihm.com/blog/google/plus-review-as-business/
  • Top Citation Sources by Categoryhttp://getlisted.org/resources/local-citations-by-category.aspx
  • Real Estate Agencieshttp://getlisted.org/resources/local-citations-by-category.aspx#RealEstateAgenciesTop Citation Sources by Cityhttp://getlisted.org/resources/local-citations-by-city.aspx
  • Big Apple Pizza’s 455 reviews – Almost over night
  • servicebusinesssem.com/the-true-power-of-reviews-testimonials
  • servicebusinesssem.com/the-true-power-of-reviews-testimonials
  • servicebusinesssem.com/the-true-power-of-reviews-testimonials
  • 69% of local consumers trust online reviews
  • 21 DIY to Local Internet Marketing By Jason Weaver Organizer of IWMM

    1. 1. 21 DIY TO INTERNETMARKETING http://goo.gl/ewWIL -By Jason Weaver Organizer of the Idaho WebMarketing Meetup
    2. 2. PPC / SEO / MAPS
    3. 3. Quality / Relevance / Trust“Google exists to provide the world’s best Internetsearch experience. Google accomplishes this formillions of users daily by delivering a powerful, fast, andeasy way to find the most relevant informationavailable…” -Google
    4. 4. Be On Page 1 v
    5. 5. 79 Local Search RankingFactors
    6. 6. Your Business Identity N. Name A. Address P. Phone Number “Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations.” – Google Places Guidelines
    7. 7. Your Business Identity - Tips Have a business address near where you do business Don’t use a P.O. box. If you don’t have a physical location use your home, shared office or rented mail box with street number. Don’t move. But if you do clean up your N.A.P.
    8. 8. Understand Online Customers Keyword Tool: adwords.google.com/o/KeywordTool Research Tools: servicebusinesssem.com/do-you-need- to-do-online-research-for-your-brand
    9. 9. Understand Online Customers
    10. 10. Understand Online Customers -Tips Map the keywords to existing page or create new pages  keyword + location = geo keyword Start by create pages for each category of products Optimize SEO on those pages – I like SEOMoz on page grader, Free 45 day trial Build out the locations you serve
    11. 11. Get More Online BusinessThere is only 2 ways to get more business online1. Get in front of more people2. Or catch more already seeing youBecome Awesome + Get in Front of Your Target= Success Online
    12. 12. BecomeAwesome
    13. 13. Pest Control – 24% ConversionRate
    14. 14. Awesome Landing Pages
    15. 15. Sponsor / Member Badges
    16. 16. Sponsor / Member Badges
    17. 17. A/B Testing
    18. 18. A/B Testing
    19. 19. Become Awesome - Tips Have clear calls to action (Phone Number, Buttons, Forms) Have a clear message which is the most compelling message you can think of Include – see perfect landing page:  Trust symbols  Pictures of staff  Testimonials  Review links  Map  Relevant local information Put the sponsor or member badges on your website A/B test when possible
    20. 20. Get More Eyes byTrack Everything
    21. 21. Track Everything & Focus onKPI’s Web traffic Web form submissions Phone calls Spend on advertising Direct emails Value of a sale
    22. 22. Track Everything & Focus onKPI’s servicebusinesssem.com/what-is-the-value-of- a-direct-mailer-vs-website-leads
    23. 23. Track Everything & Focus onKPI’s servicebusinesssem.com/what-is-the-value-of- a-direct-mailer-vs-website-leads
    24. 24. Track Everything & Focus on KPI’s- Tips Start tracking everything (I compile it all in Google Docs) Use this to empower you to find more channels to bring in more visitors (Google PPC, Facebook, ect…) Make improvements at every level Admit you might need a new website, marketing team, or a better you
    25. 25. Links & Citations
    26. 26. Links & Citations – Google+Local
    27. 27. Links & Citations
    28. 28. Links & Citations servicebusinesssem.com/link-building- tools-methods
    29. 29. Links & Citations - Tips Have a Google+ Local Page Write a review for another business Get listed everywhere it matters to your industry & local ranking geo directorieswww.davidmihm.com/blog/google/plus-page-verification/www.davidmihm.com/blog/google/plus-review-as-business/
    30. 30. Reviews – Do This
    31. 31. Reviews – Sustainably Plan1. Ask for a review2. Gain customer contact information3. Provide the easiest way for leaving a review possible servicebusinesssem.com/the-true-power-of- reviews-testimonials
    32. 32. Reviews - 5 Biggest Mistakes1. Posting reviews for others or hiring a company to do this for them2. Asking for a review but not making it easy3. Not responding to reviews bad or good4. Trying to incentivize reviews5. Never asking for a review servicebusinesssem.com/the-true-power-of- reviews-testimonials
    33. 33. Reviews - Emails
    34. 34. Reviews - Website
    35. 35. Reviews - Tips Hug Obama if you dare Implement sustainable plan to get reviews from real people in your area at their home
    36. 36. Who to Follow – Local Help Three Ways to Learn Internet Marketing iwmm.org/learn-internet-marketing Personal Blog servicebusinesssem.com/category/blog Idaho Web Marketing Meetup Blog iwmm.org/blog
    37. 37. Free 30 Minute Consolations 208-932-1714 JTWEAV@gmail.com
    38. 38. Questions

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