Photo:DavidBrazier/IWMI
www.iwmi.org
A water-secure world
Nitasha Nair
11th March
Smart ICT Conference
Wageningen, Netherl...
www.iwmi.org
A water-secure world
Structure of Presentation
• Why Smart ICT for Africa
• Whom do we communicate with
– Sma...
www.iwmi.org
A water-secure world
Why Smart ICT for Africa ?
• Increasing Mobile and Internet usage in Africa
• Agricultur...
www.iwmi.org
A water-secure world
Communication Objective
To aid the adoption of Smart ICT services
www.iwmi.org
A water-secure world
Whom do we communicate with ?
Smart ICT
Stakeholders
Local level
Farmers, Extension
Agen...
www.iwmi.org
A water-secure world
What is to be Communicated ?
How Smart ICT benefits each of the Stakeholder
Farmers:
* A...
www.iwmi.org
A water-secure world
Partners
* Future Roadmap –
scaling up potential
* Current Issues and
solutions
* Projec...
www.iwmi.org
A water-secure world
Current Communication Tools
• Mobile
– Local languages used like Arabic, Amharic
• Websi...
www.iwmi.org
A water-secure world
Communication Challenges
• Illiteracy
– only 78% of sample farmers in Ethiopia understoo...
Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI
Communication Strategy
L...
Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI
Local Level
• Farmers,
•...
www.iwmi.org
A water-secure world
Strengthening Communication – Local
• Mass Media
– Radio or TV series
• Participatory Vi...
Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI
National/Country Level
G...
www.iwmi.org
A water-secure world
Strengthening Communication– National
• A Short 5 min video film
– Brief idea of project...
Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI
International Level
Dono...
www.iwmi.org
A water-secure world
Strengthening Communication– International
Aim - Generate interest and increase visibili...
Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI
Where Do We Start ?
www.iwmi.org
A water-secure world
• Identify Country-Wise most effective
communication channel and product
• Strengthen In...
www.iwmi.org
A water-secure world
And by getting the word out ..
CGIAR WLE Twitter stream WLE Blog
www.iwmi.org
A water-secure world
Presentations on Slideshare
Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI
Suggestions ?
Nitasha Na...
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Exploring Communications and Uptake Channels

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By Nitasha Nair. 11th March, Smart ICT Conference, Wageningen, Netherlands

A presentation which considers the communication challenges thrown up by the Smart ICT project and suggests possible methods to plug the information gap through multiple communication channels targeted at three levels – local, national and international level.

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Exploring Communications and Uptake Channels

  1. 1. Photo:DavidBrazier/IWMI www.iwmi.org A water-secure world Nitasha Nair 11th March Smart ICT Conference Wageningen, Netherlands Exploring Communications and Uptake Channels
  2. 2. www.iwmi.org A water-secure world Structure of Presentation • Why Smart ICT for Africa • Whom do we communicate with – Smart ICT for different stakeholders • What is to be Communicated ? • Communication Challenges • Communication Strategy • Where do we start ?
  3. 3. www.iwmi.org A water-secure world Why Smart ICT for Africa ? • Increasing Mobile and Internet usage in Africa • Agriculture employs 65 percent of Africa’s labor force • Ideal solution for Scattered fields, unpredictable weather and poor access to market • Irrigated agriculture very low. Water infrastructure is precious and needs to be used efficiently
  4. 4. www.iwmi.org A water-secure world Communication Objective To aid the adoption of Smart ICT services
  5. 5. www.iwmi.org A water-secure world Whom do we communicate with ? Smart ICT Stakeholders Local level Farmers, Extension Agents, Trainers, local influencers like village heads National or Country Level Govt Officials (Irrigation, agri, meteorological dept), Partners, Media, Pvt Orgs International Level Donors, Partners, Media, Pvt Orgs
  6. 6. www.iwmi.org A water-secure world What is to be Communicated ? How Smart ICT benefits each of the Stakeholder Farmers: * About Smart ICT and how to use it * Spatial information on water and plant requirement * Information on water consumption, bioma ss production, water use efficiency in their blocks; * Receive advice on water scheduling; Irrigationboards * Identify water needs to improve reservoir management and irrigation water distribution * Information on water use efficiency to determine optimal crop water consumption ExtensionOfficers * Advice Farmers on - Irrigation water management * Fertilizer management via Information on nitrogen status * Farming techniques via Info on leaf area index and biomass production GovtAuthorities * Identify areas where water use efficiency can be improved * Improve water quality of streams by reducing over- irrigation * Identify water needs to improve spate irrigation management
  7. 7. www.iwmi.org A water-secure world Partners * Future Roadmap – scaling up potential * Current Issues and solutions * Project updates PvtOrgnisations * Project concept - Idea, Impact * Large scale Macro perspective * What is required through partnerships * Avenues of investment Media * Project status * Stories of change * Impacts and Macro perspective What is to be Communicated ?
  8. 8. www.iwmi.org A water-secure world Current Communication Tools • Mobile – Local languages used like Arabic, Amharic • Website – Local languages used like Arabic, Amharic • Capacity Building and Training • High level Workshops and Conferences
  9. 9. www.iwmi.org A water-secure world Communication Challenges • Illiteracy – only 78% of sample farmers in Ethiopia understood message sent while rest relied on others to understand the message • Linguistic diversity – Arabic, Amharic, Beja to name a few • Lack of knowledge about Smart ICT and its potential • Unfamiliarity and discomfort using technology such as internet • Gap in understanding message and consequent action to take • No immediate resolution of doubts and queries
  10. 10. Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI Communication Strategy List of options and channels
  11. 11. Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI Local Level • Farmers, • Extension Agents, • Trainers, • local influencers such as village heads, teachers
  12. 12. www.iwmi.org A water-secure world Strengthening Communication – Local • Mass Media – Radio or TV series • Participatory Videos – Involving local farmers who share their experiences. Researchers, extension agents who could be roped in to create a series of educational episodes (eg- Digital Green in India) • Highlight success stories • Continued training and capacity building – Video Training material which don’t rely on the skill of the trainer • Anytime reference material – Easy to use and understand guides with basic set of instructions in local languages and pictorial representation • Telephone Helpline – To provide assistance as and when required. Good for general queries but might not be effective for specific queries • Teaching Manual for extension agents and trainers – Probably in video format
  13. 13. Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI National/Country Level Govt Officials, Partners, Pvt Organisations
  14. 14. www.iwmi.org A water-secure world Strengthening Communication– National • A Short 5 min video film – Brief idea of project along with Success stories, potential impact and Benefits – Very effective for introducing and summarizing Smart ICT project in conferences, meetings • Online Website - Hosting and managing fieldlook website and knowledge locally • Policy Briefs – Easy to read, concise brief of the concept specifically aimed at policy makers • Workshops – Platform to bring together farmers, extension agents, policy makers – High on impact • Partnering with Similar forums promoting ICT – ICTforAg, ICT4D • Media Stories – Human Interest stories and Success stories
  15. 15. Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI International Level Donors, Partners, Pvt Organisations, Media
  16. 16. www.iwmi.org A water-secure world Strengthening Communication– International Aim - Generate interest and increase visibility • Online Channels – To share stories and different perspectives – Social media platforms such as blogs, twitter, facebook, youtube, linkedin • Media – Success Stories and Human Interest stories – Infographics • Regular project updates – newsletter ?
  17. 17. Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI Where Do We Start ?
  18. 18. www.iwmi.org A water-secure world • Identify Country-Wise most effective communication channel and product • Strengthen Information chain country-wise • Collect Relevant Information – Documentation – At least 10 Success stories – Photographs, Video, Audio Bites – Online repository systems like Dropbox ?
  19. 19. www.iwmi.org A water-secure world And by getting the word out .. CGIAR WLE Twitter stream WLE Blog
  20. 20. www.iwmi.org A water-secure world Presentations on Slideshare
  21. 21. Photo:DavidBrazier/IWMIPhoto:TomvanCakenberghe/IWMIPhoto:DavidBrazier/IWMIPhoto:DavidBrazier/IWMI Suggestions ? Nitasha Nair (n.nair@cgiar.org)

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