A Real Time Update of Online Marketing and Social Media

0 views
1,008 views

Published on

Presentation to Life Services Network Annual Conference Attendees explore what senior housing and older adult service professionals can use to reach seniors and their adult children online. Videos presented in the session are:

http://www.youtube.com/watch?v=sIFYPQjYhv8

http://www.youtube.com/watch?v=lokLi1I1fDY

http://www.youtube.com/watch?v=A-TyExcAOTg

http://www.youtube.com/watch?v=x96KP1wfbpY

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
0
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

A Real Time Update of Online Marketing and Social Media

  1. 1. A Real Time Update of Online Marketing and Social Media Life Services Network Annual Meeting Session 142A Wednesday, March 24, 2010, 8:30 – 10:00 © IVY Marketing Group, Inc. 2010
  2. 2. Internet Media Opportunities
  3. 3. What Marketers are Doing
  4. 4. New Leads & Customer Retention
  5. 5. Where are Older People Online? According to Nielson…  17.5 million 65+ use the internet (just under 10% of the demographic) for more than 58 hours per month  8.2% of all social network and blog visitors are over 65 (just .1% less than teenagers)  Facebook usage by 55+ has increased by 513.7% (slower start but rapid adoption)  Their children, 34 million, are online, according to the National Institute on Aging
  6. 6. Older Boomers
  7. 7. The Silent Generation
  8. 8. G.I. Generation
  9. 9. Latest Trends  Interactive Website and Newsrooms  Social Media  Online Marketing  Free Online Listings  Pay Per Click  Google  Facebook  Other
  10. 10. Trends to Watch
  11. 11. Interactive Website  The hub for your communications  Opportunity to showcase your features and benefits  Allows communications to and from visitors  Gateway to Your Social Media Outlets  RSS Feed for Your News, Newsletters, Blog  Newsroom for Media
  12. 12. How Does Your Website Rank?
  13. 13. Social Media is… Platform to establish relationships Word-of-mouth “advertising” Information source Trustworthy, organic referrals Revenue-generating, cost-saving communications
  14. 14. Social Media Benefits  Become an Ally, Friend and Expert  Build Great Traffic with interested people  Create positive Brand Awareness  Becomes more Personal, Accessible and Trustworthy  Direct conversations to Benefits to Audience  Another way to be found and Tell Your Story
  15. 15. Blogs for Older Adults
  16. 16. E-Newsletters
  17. 17. Who Gets Your News? Prospects Residents Families Referral Friends Sources Interested People
  18. 18. E-Mail Marketing
  19. 19. PCP: Internet Advertising Buy appropriate keywords Identify your target market Set a budget Choose channels Monitor Measure
  20. 20. Traditional Media Opportunities Print: Newspaper Magazines Newsletters Signage Electronic: Radio Television Cable Online: Static Website
  21. 21. Add These to your Marketing Arsenal ONLINE MAGAZINE FACEBOOK BUZZ (Blog Platform) YOU TUBE RSS FEED LINKEDIN INTERNET TWITTER E-MAIL ADVERTISING MARKETING
  22. 22. How can it work for your organization? Set Goals Create a Content Strategy Choose Tools Deliver Content Engage Target Audiences
  23. 23. A SOCIAL NETWORKING WEBSITE
  24. 24. video sharing
  25. 25. A FREE SOCIAL NETWORKING & MICRO BLOG
  26. 26. Business-oriented social networking site
  27. 27. Borrowing From Cousins Not-For-Profit Organizations Healthcare Residential Real Estate
  28. 28. Social Media Fundraising Tools
  29. 29. Healthcare
  30. 30. Residential Real Estate
  31. 31. Tips for Success Transparency and authenticity Develop relations and encourage conversation Add value to your reader/viewer’s experience Connect with influencers Build communities instead of doing communications
  32. 32. Pitfalls Deception Expecting to be able to buy reach It’s All About Me Failure to Plan Lacking Measurements
  33. 33. Create a Spiderweb
  34. 34. Measurement Metrics Google Analytics Comments on blog Web traffic E-mail responses Facebook Fans Video views Calls from Internet Promotion Followers on Twitter/LinkedIn
  35. 35. Google analytics
  36. 36. Learn More at IVY’s Booth # 1347 IVY Marketing Group, Inc. 630-790-2531 www.ivymarketing.com

×