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Sports Vincent

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Sports Marketing Issue

Sports Marketing Issue

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  • 1. Sports MarketingF rom the Super Bowl and World Series to the World JANuARy 30 ISSuE Series of Bowling… from the London Summer Olym- Adweek’s inaugural Sports Issue takes pics to the X Games… 2012 promises to be a boom a deep dive into the role sports plays in year for sports marketing. Athletes and sports events the media and advertising industry. Thehave long been crucial to certain brands, but the reach of sports Sports Marketing special section will liveis getting longer and the dollars invested are getting larger. within this keepsake issue. ISSue Date: January 30 Space cloSe: January 17 MaterIalS cloSe: January 19 PROGRAM DETAILS · Special section in Adweek · Lives on Adweek.com and is searchable · Receive 25 copies of January 30 issue for own use · Showcase 2-3 minute video on Adweek.com · Reach an audience of more than 100,000+ industry influencers RATESThis January, Adweek will take an in-depth look at the key · Full-page + advertorial page: $15,000 NETissues associated with this $12 billion industry,* including the · Full-page ad: $13,000 NETlatest branding opportunities, the ways brands are using the · Half-page ad: $8,500 NETwealth and power of athletes to extend their reach, the use andmisuse of social media, and the possibilities the 2012 SummerOlympics have in store. This section will also cover the mat- For more information contact:ters surrounding licensing, merchandising and sponsorships. Vincent Nelson at 212.493.4341 orThis section will contain the most up-to-date information re- Vincent.nelson@adweek.comgarding sports marketing and will help you decide the mostadvantageous ways for you to invest in this industry in 2012.*2011 IEG Sponsorship Report

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