Ads services of google

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Ads services of google

  1. 1. Google TM Ads Services
  2. 2. What Is Google? •Google has a search engine that will gather, sort & report information from the Internet, based on your topic of interest •But, Google also offers a lot more than search alone… www.google.com Slide 2
  3. 3. What is Google Advertising? Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest Slide 3
  4. 4. What is Google Advertising? Your customers see your ad when they surf Google Network properties Google technology places your ad on the most relevant content pages Slide 4
  5. 5. Keyword Advertising • Targeted advertising • Better advertiser ROI than untargeted ads • Improved user experience Slide 5
  6. 6. AdPlanner Google Ad Planner Is an online advertising tool developed by Google Inc. allowing to evaluate the quantity and quality of the traffic of the most popular websites to create media plans using in particular Google AdWords. Which placements attract your target customers? Refine your online advertising with Google Display Network Ad Planner, a free media planning tool that can help you: - Identify placements your target customers are likely to visit Define audiences by demographics and interests. Search for placements relevant to your target audience. Access statistics for millions of placements. - Easily build media plans for yourself or your clients Create lists of placements where you'd like to advertise. Generate aggregated placement statistics for your media plan. Slide 6
  7. 7. AdSense Google can help you enhance your value proposition to your bloggers through Google AdSense – Google AdSense is a quick and easy way for website publishers/ bloggers of all sizes to display contextually relevant, unobtrusive ads on their blogs and earn money. – Every time one of your bloggers qualifies as a completed referral, Google will pay you a bounty. Slide 7
  8. 8. Google AdSense makes it easy for bloggers to earn money by displaying targeted ads on their site. When blog readers click on these ads, Google pays the blogger/publisher. • Google AdSense delivers ads that are targeted to the blog’s content • Ads can be tailored to match the look and feel of the blog. • Ads delivered by Google AdSense can enhance the online experience of blog readers Slide 8
  9. 9. AdChoices Those “Ads by Google” and “i” labels on AdSense ads will soon be replaced by an “AdChoices” triangle icon and label, as Google moves to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising. It will be the single largest roll-out of the “AdChoices” label to date, giving significant momentum to the effort. The program, aimed at regulating the industry before the government steps in, is backed by the American Association of Advertising Agencies (the Four As), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the Better Business Bureau (BBB) and the Network Advertising Initiative (NAI). Slide 9
  10. 10. Google says that its testing of this label has showed no impact on advertising performance. Display ads, which previously had the “i” label, will display the triangle “i” icon. Text ads, which previously said “Ads By Google,” will now say “AdChoices.” When consumers click on the “i” triangle icon on display ads, it will expand out to say “AdChoices.” When they click on either AdChoices label, they’ll be taken to a page where they can learn more about online advertising. The page will also link users to Google’s advertising preferences page, where they can see the ad categories associated with their cookie. They can also remove categories, opt-in to more, or opt out of behavioral tracking altogether. Slide 10
  11. 11. Thank You For Your Time Slide 11

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