More than Just Lines on a Map: Best Practices for U.S Bike Routes
Wave 6 - The Business of Social
1. To get the most from social platforms we need to
know what they do best
Meet new people
Seek other people’s opinions 30% Stay in touch with friends
Manage my life better 25% Make contacts for work
20%
Explore the world around me Promote yourself
15%
10%
Keep up to date Learn something new
5%
0%
Official brand websites
“Hang out” or waste time Share knowledge
Forums
Earn respect Change opinions
Photo/Video sites
Share new experiences Be creative Microblogs
Feel like you belong Express yourself
Blogs
Have fun/be entertained Make money
Social networks
The business of social | Social media tracker 2012 QUESTION: “Which of these online applications does a good job when you want to...”
2. The brand website has specific strengths
Meet new people
Seek other people’s opinions 30% Stay in touch with friends
Manage my life better 25% Make contacts for work
20%
Explore the world around me Promote yourself
15%
10%
Keep up to date Learn something new
5%
0%
Official brand websites
“Hang out” or waste time Share knowledge
Forums
Earn respect Change opinions
Photo/Video sites
Share new experiences Be creative Microblogs
Feel like you belong Express yourself
Blogs
Have fun/be entertained Make money
Social networks
The business of social | Social media tracker 2012 QUESTION: “Which of these online applications does a good job when you want to...”
3. The social network dominates all
Meet new people
Seek other people’s opinions 50% Stay in touch with friends
45%
Manage my life better 40% Make contacts for work
35%
30%
Explore the world around me Promote yourself
25%
20%
15%
Keep up to date Learn something new
10%
5%
0%
Official brand websites
“Hang out” or waste time Share knowledge
Forums
Earn respect Change opinions
Photo/Video sites
Share new experiences Be creative Microblogs
Feel like you belong Express yourself
Blogs
Have fun/be entertained Make money
Social networks
The business of social | Social media tracker 2012 QUESTION: “Which of these online applications does a good job when you want to...”