CEC presentation to IUCN Council Nov 2010

INTERNATIONAL UNION FOR CONSERVATION OF NATURE Commission on Education and Communication Annual Report to Council 2010

Science & Learning Unit
CEC found a new home in January
New CEC Focal Point joined in July
New part-time administrative assistance
CEC welcomes this support, as does our longstanding Membership Liaison Officer
Dr. Susan Mainka
Rod Abson
Wendy Price
Cecilia Nizzola-Tabja

In the International Year of Biodiversity, CEC focused on ‘Communicating Biodiversity’

Bringing Science to Life
CEC organized a CEPA Side Event at CBD COP10 in Nagoya
Key organizers included the Commission, IUCN members and the Secretariat – IUCN’s three strands

Premier of new video: ‘Love. Not Loss.’
Premiere of a new video from CEC with support from Secretariat of the Convention on Biological Diversity and Wildscreen
“ It’s not the depressing accounts of the wildlife we are losing that moves us, it’s awe and wonder, enhanced by understanding, that can inspire us to take action. It's love, not loss.”

Positive for the public; Need messages for policy makers
Messages of loss generate apathy and guilt but not action; Celebrate love of nature as a driver of public behaviour.
Need messages are the cornerstone of policy and business decisions.
The book Branding Biodiversity applies marketing to nature to get the results IUCN wants.

Signed an MOU with the State of Jalisco, Mexico, to promote strategic communication for biodiversity
Promoted the biodiversity campaigns of the French Committee for IUCN, Futerra, Secretariat of the Convention on Biological Diversity, and Wildscreen

CEPA workshops
Regional workshop for North Africa & Mediterranean organized by Brahim Haddane, CEC Regional Vice-Chair for Northern Africa, and Susana Calvo, Spanish Ministry of the Environment
Workshops in Bangladesh, Indonesia and Peru

CEC contributed across the IUCN One Programme in 2010

A Climate for Learning
Developed the Climate Science e-Learning Course with IUCN’s Climate Change Coordinator
Co-sponsored a forum on energy, climate change and national security in Washington
Participated in an expert climate knowledge management meeting with WMO
Delivered session at FAO ABDC conference on ‘Empowering public participation in informed decision-making’

Livelihoods and Green Economy
Contributed to Arborvitae special issue, for 2011 International Year of Forests
Participated in IUCN workshop on greening world economy
Writing chapter for IUCN Eastern and Southern Africa Regional Office on how to influence policy process

Collaboration and Partnership
Co-sponsored ‘Healthy Environment, Healthy People’ conference with University of Guadalajara (IUCN member)
Promoted Biodiversity Media Alliance
Juried IUCN-Reuters- COMplus Award

Collaboration with Commissions
Engaged CEL in dialogue on climate change and environmental security
Contributed to interactive training course for IUCN Red List assessors
Planning for CEC workshops at CEESP ‘Sharing Power’ conference

2 Meetings in Scotland
Annual CEC meeting combined Steering Committee and Specialty Group Leaders in Aviemore
Participated in IUCN UK Conference ‘Nature – What’s in it for me’ with a speakers panel of CEC experts

Building our Network
IN THE REGIONS
New National Activators
Regional surveys of members in Africa and South America
Dedication of new IUCN office in Brazil

ON THE INTERNET
Website
Newsletter
Social networking
Anticipating new IUCN membership system
Building our Network

Intergenerational Partnerships
Supported process of appointing young person to Council, Grace Mwaura
CEC Young Professionals Leadership Team:
Selected Yvonne Otieno as youth rep for Nagoya
Advocated youth engagement in IUCN and Commissions

Develop new Strategic Plan
Prepare for IUCN World Conservation Congress in Jeju, Korea
Focus on strategic communication, biodiversity, climate change and environmental security
Strengthen regional networks
CEC in the near future
Collaborate and integrate across the IUCN Programme
Broker alliances with non-traditional partners
Engage new audiences
Integrate more effectively Strategic Communication, Learning and Knowledge Management

CEC MISSION Driving change for the co-creation of sustainable solutions through leading communication, learning and knowledge-management in IUCN and the wider conservation community.

CEC presentation to IUCN Council Nov 2010

by IUCN CEC

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CEC presentation to IUCN Council Nov 2010 Presentation Transcript