CEC presentation to IUCN Council Nov 2010


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Presenation given by Keith Wheeler, Chair of the IUCN Commission on Education and Communication to the

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  • http://www.youtube.com/watch?v=BvIdwOEzreM
  • VIDEO on Climate Science e-Learning Course: http://www.youtube.com/watch?v=XMRXLIRAgmk&feature=player_embedded
  • http://www.youtube.com/user/iucn?feature=mhum#p/a/u/0/c7jtlZfUDgA
  • Photos: Yvonne Otenio (above left, with camera); Grace Mwara; participants at LEAD training of Young Climate Leaders
  • Photo: Mount Halla, a shield volcano, at the centre of Jeju island, Korea
  • CEC presentation to IUCN Council Nov 2010

    1. 1. INTERNATIONAL UNION FOR CONSERVATION OF NATURE Commission on Education and Communication Annual Report to Council 2010
    2. 2. Science & Learning Unit • CEC found a new home in January • New CEC Focal Point joined in July • New part-time administrative assistance • CEC welcomes this support, as does our longstanding Membership Liaison Officer Dr. Susan Mainka Rod Abson Wendy Price Cecilia Nizzola-Tabja
    3. 3. In the International Year of Biodiversity, CEC focused on ‘Communicating Biodiversity’
    4. 4. • CEC organized a CEPA Side Event at CBD COP10 in Nagoya • Key organizers included the Commission, IUCN members and the Secretariat – IUCN’s three strands Bringing Science to Life
    5. 5. Premier of new video: ‘Love. Not Loss.’ • Premiere of a new video from CEC with support from Secretariat of the Convention on Biological Diversity and Wildscreen “It’s not the depressing accounts of the wildlife we are losing that moves us, it’s awe and wonder, enhanced by understanding, that can inspire us to take action. It's love, not loss.”
    6. 6. Positive for the public; Need messages for policy makers • Messages of loss generate apathy and guilt but not action; Celebrate love of nature as a driver of public behaviour. • Need messages are the cornerstone of policy and business decisions. • The book Branding Biodiversity applies marketing to nature to get the results IUCN wants.
    7. 7. • Signed an MOU with the State of Jalisco, Mexico, to promote strategic communication for biodiversity • Promoted the biodiversity campaigns of the French Committee for IUCN, Futerra, Secretariat of the Convention on Biological Diversity, and Wildscreen
    8. 8. CEPA workshops • Regional workshop for North Africa & Mediterranean organized by Brahim Haddane, CEC Regional Vice-Chair for Northern Africa, and Susana Calvo, Spanish Ministry of the Environment • Workshops in Bangladesh, Indonesia and Peru
    9. 9. CEC contributed across the IUCN One Programme in 2010
    10. 10. A Climate for Learning • Developed the Climate Science e-Learning Course with IUCN’s Climate Change Coordinator • Co-sponsored a forum on energy, climate change and national security in Washington • Participated in an expert climate knowledge management meeting with WMO • Delivered session at FAO ABDC conference on ‘Empowering public participation in informed decision-making’
    11. 11. Livelihoods and Green Economy • Contributed to Arborvitae special issue, for 2011 International Year of Forests • Participated in IUCN workshop on greening world economy • Writing chapter for IUCN Eastern and Southern Africa Regional Office on how to influence policy process
    12. 12. Collaboration and Partnership • Co-sponsored ‘Healthy Environment, Healthy People’ conference with University of Guadalajara (IUCN member) • Promoted Biodiversity Media Alliance • Juried IUCN-Reuters- COMplus Award
    13. 13. Collaboration with Commissions • Engaged CEL in dialogue on climate change and environmental security • Contributed to interactive training course for IUCN Red List assessors • Planning for CEC workshops at CEESP ‘Sharing Power’ conference
    14. 14. 2 Meetings in Scotland • Annual CEC meeting combined Steering Committee and Specialty Group Leaders in Aviemore • Participated in IUCN UK Conference ‘Nature – What’s in it for me’ with a speakers panel of CEC experts
    15. 15. Building our Network IN THE REGIONS • New National Activators • Regional surveys of members in Africa and South America • Dedication of new IUCN office in Brazil
    16. 16. ON THE INTERNET • Website • Newsletter • Social networking • Anticipating new IUCN membership system Building our Network
    17. 17. Intergenerational Partnerships • Supported process of appointing young person to Council, Grace Mwaura CEC Young Professionals Leadership Team: • Selected Yvonne Otieno as youth rep for Nagoya • Advocated youth engagement in IUCN and Commissions
    18. 18. • Develop new Strategic Plan • Prepare for IUCN World Conservation Congress in Jeju, Korea • Focus on strategic communication, biodiversity, climate change and environmental security • Strengthen regional networks • Collaborate and integrate across the IUCN Programme • Broker alliances with non-traditional partners • Engage new audiences • Integrate more effectively Strategic Communication, Learning and Knowledge Management CEC in the near future
    19. 19. CEC MISSION Driving change for the co-creation of sustainable solutions through leading communication, learning and knowledge-management in IUCN and the wider conservation community.