How to Manage your Company's Reputation Online


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Learn how to protect your company's reputation online from I Think an Idea,

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How to Manage your Company's Reputation Online

  1. 1. Search Engine Reputation Management
  2. 2.  SERM tactics are regularly utilized by corporations and people who want to proactively protect their brands from negative website content in internet search engine results.
  3. 3.  Some use these practices re-actively, to lessen harm generated as a result of inflammatory websites (and blogs) created by the public and even, as some people imagine, competing firms.
  4. 4.  When the level of user-generated information on the internet progressed, it began to alter internet search outcomes more meaningfully, and the need to improve those outcomes naturally followed.
  5. 5.  As much effort and time that marketers give to boosting presence inside of search results, not all search engine ranking pages are beneficial.
  6. 6.  Customer developed content (like blogs) have amplified the publics voice, making viewpoints - good or bad - readily conveyed.
  7. 7.  Strategies may include Search engine optimization (SEO) and Online Content Management. Seeing as search engines are constantly changing, it is important that outcomes are regularly monitored.
  8. 8.  SEO concerns doing technological and content developments to a website in order to make it even more favorable for search engines; Online reputation management is centered on regulating what documents people might find should they look up particulars about a corporation or individual.
  9. 9.  If a business website carries an unfavorable result immediately following it then up to 70% of browsers are likely to click on the negative result first instead of the company website.
  10. 10.  It is important for a business to make certain that its website gets close to the top of search results for terms related to its company. In one study, a number one Google listing attracted 50,000 monthly site visitors. The number 5 result only brought 6,000 visitors in the same time period.
  11. 11.  The act of monitoring and responding to or mitigating SERPs (search engine result pages) or mentions in internet media.
  12. 12.  ORM will primarily entail keeping track of what is written about your company online Then employing advanced online and offline techniques to highlight positive and neutral content While at the same time driving down webpages that you do not want to appear when your company name is looked for.
  13. 13.  ORM specializes in prevention and repair of online reputation threats, and does not deal so much with directly endorsing businesses.
  14. 14.  Many companies perceive search engine reputation management to be a SEO concern, yet displacing detrimental search results only deals with the symptoms of the actual issue. Some other companies see damaged brand matters as more of a public relations issue, but occasionally it’s the PR firm that is at the source of the dilemma.
  15. 15.  Below are three fundamental principles to master for search engine reputation management:  Monitor, Optimize and Engage. Issues to monitor * Brands * Products * Business * Key Executives Different types of information to check may include: News Search, Social Media/Tags, Standard Search Results, Blogs and Discussion boards.
  16. 16.  Google Alerts Yahoo Alerts RSS feed subscriptions to search results Technorati, Feedster, Yahoo & Google News, BlogPulse Social Media
  17. 17.  Optimizing is best as a preventive method rather than a reactive solution. Nevertheless, reactive optimization for displacing harmful search results is what almost all online reputation management services concentrate on. It results in the company going after dissenters and does not place the company in a situation of power.
  18. 18.  When a detrimental mention has been detected:  Investigate the problem: is it true?  If not, supply the facts and ask for corrections  If yes, offer your assistance in resolving the matter  Be ready to react with your own blog  Be truthful, be clear and Pay attention
  19. 19.  Keeping track of your search engine results provides clues about the kinds of content interactions audiences are experiencing for your company. As soon as recognized and authorized, issues can be answered directly. The more branded content material within the search results, the more watered down any unfavorable brand articles will be.