The secret to a health app that is used, is a health app that is easy to use. Product Manager Hannes Van de Velde guides us through the secrets of creating a successful health app.

1. Hannes Van de Velde - @hannesvdv

2. In The PocketIn The Pocket
Product Manager
@ In The Pocket
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IT’S ALL ABOUT
THE PRODUCT

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IT’S ALL ABOUT
USER EXPERIENCE

5. weneverlookup.tumblr.com/

6. Tecmark smartphone usage data
07:31 23:21
221 tasks
3h16m

7. 504948474645

8. In The PocketIn The Pocket
Basically, your users are always
‘four five seconds from wildin’
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Users have been spoiled
by countless great
mobile experiences.
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An interface is like a joke,
if you have to explain it
it’s not that good.
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11. In The PocketHow bad UX killed Jenny In The Pocket
Failing to design an intuitive
healthcare app can result in
real physical harms.
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DESIGNING
FOR SUCCESS
5 keys to designing a great mobile product?

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Technology is moving fast, and so should you.
1.
Think it, build it,
ship it, tweak it.
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Focus on the core first, then create value around it.
This is why people will download your app.
2.
Find the true problem you are
solving for your users.
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15. In The PocketIn The Pocket
Make your interface intuitive, so users
can easily complete tasks.
3.
Once you're in the app, is it two taps
to do anything you want to do?
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16. In The PocketIn The Pocket
Use context to trigger people to use your app.
4.
Design the moment.
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Test, measure and iterate.
5.
Define KPI’s and metrics early on.
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THANKS!
Questions? Please don’t hesitate to come see me!