Web Designing Tutorial for Beginners
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Web Designing Tutorial for Beginners

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Web Design Tutorial for Beginners. If you are not expert, this article will help you to build your own website. The tutorial also contains important SEO tips and meta tags which are needed by experts ...

Web Design Tutorial for Beginners. If you are not expert, this article will help you to build your own website. The tutorial also contains important SEO tips and meta tags which are needed by experts too. So must read this tutorial

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    Web Designing Tutorial for Beginners Web Designing Tutorial for Beginners Document Transcript

    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now. Step By Step Web-Building Tips for Newbie’s and SEO Tips for ProfessionalsWhen I was new on the Internet and was surfing the Internet, I wondered by seeingdifferent websites. At that time, I was thinking that to build a website is a very toughtask which can only be done my some “PROFFESSIONALS”. Then I start searchingthe web for some guidance on how to build a website. The year was 2006. I wouldlike to mention here that at that time, I was not so expert in the field of computers,and was just a standard user with basic computer operating skills.So my site was on Webs.com, which is a free webhosting company. It offers anextreme easy-to-use web builder. Anyone with basic MS Word skills can build awebsite at Webs.com. But in my guide book, I am going to build a site of your own onyour purchased domain. This tutorial will surely help you build a new website, andto make it successful by several customizations. So here we go: 1. Search for your domainVisit the site http://whois.com and search a domain name of your choice for yourwebsite. If the name is available, proceed to the next step. 2. Register your domainAfter selecting the domain name for your website, search a good host for webhosting and for registering the domain. You can select two different companies; oneas domain registrar and the second as webhost. But if you are a newbie on theInternet, then select single host for both domain registration and hosting. This willWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 1
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.help you get support at one place. I’ll write an article on best webhosts which youcan read on http://itcongress.blogspot.com 3. Select hosting package for your websiteDuring domain registration, the company will offer you several packages. Thecompany will provide you the details about price, storage space, data transfer(bandwidth) and other additional features. Select one which best suits you. 4. Confused on Windows and Linux hosting?When I was first registering my domain on the web and was selecting the hostingpackage, I confused on Windows and Linux hosting. I selected Windows hostingwithout any prior information about it but later I knew that I selected the righthosting.Here is the general difference; Linux hosting is much more complicated for newbie’sbecause it is case sensitive and a little mistake by you can lead failure of your linksetc. The Linux hosting is for experts. Windows hosting is a visual interface which isconvenient for all. So if you are not well familiar with web building, select this typeof hosting for your site. 5. Start building your siteAfter registering your domain and getting hosting for your website, now you areready to build your website. Your hosting company will provide you the controlpanel; link, user name and password of your control panel will be mailed you byyour host. 6. Web builderWeb builders are tools which are offered by the hosting companies as add-ons onextra charge. Web builders offer you a very easy interface, allowing you to createwebsites without any expert skill. You can create a website by just adding text,pictures and other media by simple operations what you perform in MS Word or anyother tool like this. Additionally, the builders offer several templates. So I’llrecommend you buy a builder too, with your hosing package. The common webWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 2
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.builders are charged around 10 $/year. When you include web builder in yourpackage, it will available for you in your control panel. 7. DreamweaverIf you have a little knowledge about HTML and PHP then you should build your siteby your own, using web building tools like Dream Weaver. I’ll recommend you touse the Dreamweaver. You can download a full version copy of Dreamweaver on myfree blogger blog http://itcongress.blogspot.com.To build websites in Dreamweaver is also very easy. It provides almost allcustomizations which a web builder may not be able to provide you. There areseveral free and premium templates on the web, which you can use for yourwebsite. I have uploaded some nice templates for you. Download them from my blogfor free. 8. How to use DreamweaverFirst of all download and install the Macromedia Dreamweaver. Then download theselected template for your website. Then create a folder on your hard disk and nameit, say; My Website. Extract all the files and folders of the template to the createdfolder or copy and paste the files if they are not in a compressed format. Afterextracting, your folder will be like this;Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 3
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.Then launch the Dreamweaver, open index.html file from your “My Website” folderwhich you have created and which contains your template files. Customize yourpage as shown below:Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 4
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.Link the customized pages with the page files which you will create.Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 5
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.After completing customization of your home page, add content to it (add text,images, flash etc.)Don’t forget to customize each link and text.Note: Delete all the HTML files from your “My Website” folder except thecustomized index.html. Later, only edit the name and content of your index.html fileto create other pages. This will make your task easy, and you will never need to editthe page links and other customizations again and again. For example if you wantcreate the second page for your website, i.e. About page, then copy and paste theindex.html page in the same folder and rename it as contact.html or the name whichyou have linked with “About” of your index page. 9. Add Meta tags, description and keywords to your pagesWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 6
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.This is an important step which will decide the search engine ranking of yourwebsite. Add Meta tags to your pages properly. For doing that in Dreamweaver, clickon Insert>HTML>Head Tags> and then add description and keywords for your page.Use unique description and keywords for each page. The description should containa very brief (less than 160 characters) introduction to your page. i.e. You arebuilding your website on software downloads, then just write the famous and handywords like Premium Software Free Download with Serial Numbers, Keygens, Cracksand Patches etc. A proper SEO will drive a lot of traffic to your website. Add relevantkeywords also. Do this all of your pages.Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 7
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.Some other important Site Management Meta Tags are also there which will giveextra stability your SEO. I have composed an article on these meta tags. You canview these on my blog http://itcongress.blogspot.com. Search the term “ImportantSite Management Meta Tags” on my blog. You will get it. 10. Create all of your pagesCreate all your pages. Add proper and unique Meta tags to these. Here I would liketo mention an important point, if you are adding media such as images, flash etc. toyour pages, the image file of flash file should be copied first to the folder whichcontains your pages. Create additional folders for slides, flash and images if theydon’t exist. First copy the file to the folder, which you would like to add to your page,then inserts it from there. 11. Upload your siteWhen you have composed enough pages for your website, then it is time to uploadthem to the root directory of your website. If you don’t know which directory isyour root directory, contact your host. When you came to know the root directory,upload the content of whole folder “My Website” to the root folder of your website.You can also make a zip file of the content of your “My Website” folder and thenextract them to the root directory of your website after uploading. You can use FTPclients for uploading the files and folders. Cute FTP Pro is a nice tool. You candownload it with key gen from my blog http://itcongress.blogspot.com. Remember!! The name of your home page file should be index.html Now Optimize Your Site for Search EnginesImportant Site Management Meta Tags:Site management meta tags are used mostly by the people workingon the website. While they may be interesting for your customers,they are typically more important for you and anyone editing yourpages.Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 8
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now. author Who wrote this Web page? You can include a list of authors if multiple people wrote the content and it typically refers to the content authors rather than the designers of the HTML or CSS. <meta name="author" content="author name" /> copyright Set the copyright date on the document. Note, you shouldnt use this instead of a copyright notice that is visible on the Web page, but its a good place to store the copyright in the code as well. <meta name="copyright" content="© 2012 TerminusSearch.BlogSpot.com /> contact This is a contact email address for the author of the page (generally). Be aware that if you put an email address in this tag, it can be read by spammers, so be sure to protect your email address. <meta name="contact" content="email address" /> last-modified When was this document last edited? <meta http-equiv="last-modified" content="YYYY-MM- DD@hh:mm:ss TMZ" />Meta Tags for Communicating with the Web Browser or ServerWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 9
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.These meta tags provide information to the Web server and anyWeb browsers that visit the page. In many cases, the browsers andservers can take action based on these meta tags. cache-control Control how your pages are cached. The options you have are: public (default) - allows the page to be cached; private - the page may only be cached in private caches; no-cache - the page should never be cached; no-store - the page may be cached but not archived. <meta http-equiv="cache-control" content="no-cache" /> content-language Define the natural language(s) used on the Web page. Use the ISO 639-1 language codes. Separate multiple languages with commas. <meta http-equiv="content-language" content="en,fr" /> content-type This meta tag defines the character set that is used on this Web page. Unless you know that youre using a different charset, I recommend you set your Web pages to use UTF-8. <meta http-equiv="content-type" content="text/html;charset=utf-8" /> expires If the content of your page has an expiration date, you can specify this in your meta data. This is most often used by servers and browsers that cache content. If the content is expired, they will load the page from the server rather than theWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 10
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now. cache. To force this, you should set the value to "0", otherwise use the format YYYY-MM-DD@hh:mm:ss TMZ. <meta http-equiv="expires" content="0" /> pragma The pragma meta tag is the other cache control tag you should use if you dont want your Web page cached. You should use both meta tags to prevent your Web page being cached. <meta http-equiv="pragma" content="no-cache" />Control Robots with Meta TagsThere are two meta tags that can help you control how Web robotsaccess your Web page. robots This tag tells the Web robots whether they are allowed to index and archive this Web page. You can include any or all of the following keywords (separated by commas) to control what the robots do: all (default) - the robots can do anything on the page; none - robots can do nothing; index - robots should include this page in the index; noindex - robots should not include this page in the index; follow - robots should follow the links on this page; nofollow - robots should not follow links on this page; noarchive - Google uses this to prevent the page from being archived. <meta name="robots" content="noindex,nofollow" /> googlebot Google has their own robot - GoogleBot, and they would prefer that you use the googlebot meta tag to control the Googlebot.Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 11
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now. You can use the following keywords to control the Googlebot: noarchive - Google will not display cached content; nosnippet - Google will not display excerpts or cached content; noindex - Google will not index the page; nofollow - Google will not follow the links on the page. <meta name="googlebot" content="nosnippet,nofollow" /> SEO Tips for All Web Designers 1. Produce excellent copy Your content should be written extremely well; great copy writing is the heart andsoul of SEO. Firstly, excellent writing is better for your users and is more likelyto attract inbound links. Secondly, Google has ways, some of them very subtle,of determining just how good and useful a piece of writing is. Write with yourusers in mind, with a view to giving them the best and most useful experiencepossible. With regard to Googles subtle ways of assessing the quality of apiece of writing, you should avoid using the same keywords again and again,even if it feels natural to do so. Instead, you should use of a variety ofsynonyms for every keyword. This makes your writing more readable andinteresting, and also persuades Google that your content is not run-of-the-millspam, but authoritative and useful.2. Content is kingWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 12
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.The only thing Google respects is high-quality text with some linkspointing to it. Google considers web sites that constantly add content muchmore useful than web sites that add content infrequently. For this reason youshould set yourself a realistic target for the production of new content andstick to it. Depending on how ambitious you are, you can aim for one new pageof content per day or per week. Whatever you choose, remember that Googlelikes fresh content. It has an intrinsic preference for web sites that focus oncreating new content over web sites that keep tweaking their existing contentagain and again. In other words, Google wants to see that you are working onproducing new content, not on optimizing content that you already have onyour web site. The ideal word count for each page is between 500 and 1500words.3. Use the Google sandboxThe Google sandbox is an incredibly useful tool that suggests keywords andkey phrases on the basis of what people have been searching recently. Forexample, you might type "SEO consultant" and the Google sandbox will tellyou that, in addition to searching for "SEO consultant," other frequentsearches are "SEO expert" and "SEO services." Using the Google sandbox willgive you an inexhaustible supply of ideas for the creation of fresh content. Putsimply, you use Googles sandbox to find out what people are searching for,and you then write content that targets those keywords. The aim is, of course,to rank highly in the search engine results pages (SERPs) for those queries.4. Use the h1 tagThe h1 tag is one of the great secrets of SEO. The h1 tag tells search enginesthat this is the main title of the page ("heading #1"). The h1 tag is anincredibly powerful tool and Google takes it seriously, providing it issubstantiated by the pages content. In other words, the words in the h1 titletag should also appear in the main text. Using the h1 tag is an excellent way tooptimize a page for specific keywords.Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 13
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.Here is how you use the h1 tag: <h1>Your keywords</h1>The h1 tag will make the text quite large; you can have the benefit of the h1tag without such enormous text by using CSS to format it as desired.You should also use the h2 and h3 tags for your sub-headings, making thecontent of your page hierarchical.5. Keyword densityThe keywords you are targeting should appear in the main body of your textreasonably frequently, but dont overdo it: a page that is stuffed withkeywords destroys the credibility of your web site and is easily identified byGoogle as spam. Putting your keywords at the beginning of the page, in mostof the paragraphs, and somewhere near the end will be quite sufficient. Do notforget the importance of using synonyms too, as mentioned above. If you wantto check the keyword density for a page, you can use this keyword densitytool.6. Use bold, italics and underlining on keywordsWhen you bold, italicize or underline a word, Google assumes that this is oneof your keywords. You should therefore bold, italicize or underline some ofthe keywords on your page.Be very careful, because this can also work against you: if you use bold, italicsor underlining on words that are not keywords, you will confuse Google andwill weaken the effect of these tags on your real keywords.7. Keywords in the URLDeciding the URL of a page is an important part of SEO. The page shouldhave a file name that contains your keywords, and the page should be ina directory that also has keywords in its name. For both the directory andthe page itself, the keywords should be separated by dashes.Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 14
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.You should follow a sensible rationale when deciding what to call directoriesand files; it should reflect the hierarchical nature of your web site. Forexample, if you are writing a page about obtaining inbound links, a good URLfor it would be:polyseo.com/seo-tips/how-to-obtain-inbound-links.htmlThis is a good URL for these reasons:a) "SEO tips" and "how to obtain inbound links" are related queries andGoogle knows it;b) "how to obtain inbound links" is a subset of "SEO tips." Google will give youextra respect for using hierarchical URLs. Dont forget that Google wasdeveloped by two clever mathematicians!Depending on exactly what pages you plan to create for your web site, thereare several ways of naming a URL. For example, with regard to the exampleabove, if youre going to write many different articles on the topic of "links,"you could name your URLs as follows:polyseo.com/SEO/links/how-to-obtain-inbound-links.htmlpolyseo.com/SEO/links/why-outbound-links-will-benefit-your-website.htmland so on. (In this example "how to obtain inbound links" is a sub-category of"links," and "links" is in turn a sub-category of "SEO." Furthermore, all threesets are related to each other: they are all about SEO.)8. Use a high content-to-code ratioSearch engines will give your page a higher ranking if it has a lot of textrelative to the amount of code. You should aim for a high signal-to-noiseratio on your page, which means that there should be more content thancode. Open any page on the Internet, right click on it and select "view source"Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 15
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.(or its equivalent). If there is a lot more code than text, search engines are notgoing to love it.If you are serious about SEO you will produce pages with good, clean HTMLand will avoid anything that requires a lot of code. A small amount of HTMLcode and a lot of quality text is what search engines (and users) reallylove.9. Split substantial articles into several pagesIf you write an article about a big topic, it is inevitable that the article will infact deal with a number of sub-topics. In these cases you should split thearticle into several pages: one page for each subtopic. This has thefollowing advantages:a) you will be able to have highly focused search-engine optimization thattargets each specific page, instead of trying to optimize one enormous page forkeywords that are relevant to only 10% of it. Remember that Google decideswhat content is about on a page-by-page basis: this means that every pageshould focus on one topic - only one;b) users prefer to read articles that are split over several pages rather thanarticles that have the "toilet roll" format. The links that take you from onepage to the next should have the target pages title as the anchor text(more about this later).The page you are reading is an exception; pages with a list of tips generallywork better as a single page, even if very long.10. Avoid frames like the plagueFrom the point of view of SEO, frames must rank amongst the mostdisastrous thing you can do. Users hate them, and search engines hate themeven more. Put simply, search engines are not able to index web sites that useframes; the most they can do is index your homepage. For all intents andWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 16
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.purposes you will simply not be present in search engine indexes if your website uses frames. The brilliant Jakob Nielsen has more to say about why framessuck.11. Avoid Flash like the plagueAfter frames, Flash is the biggest enemy of SEO and usability. Search enginesare not able to read Flash files. Therefore any text displayed on the Flash pagewill not be read by the search engines and will not give you any SEO benefit.As importantly, Flash is an enormous barrier between your web site andits users. I have always found Flash-based web sites extremely frustratingand very often leave before the homepage has even finished loading. In therare occasions in which I waited for the home page to load, the web siteinvariably turned out not to be worth the wait. Truly useful web sites haveindexable content, preferably in the HTML format. Good, clean, minimalistHTML code is the true friend of SEO. Do not use Flash if you are seriousabout SEO and getting real traffic from the search engines.UPDATE: Google has greatly improved its ability to index Flash. It can nowread textual content in any SWF file. The words that appear in these Flash fileswill be taken into account when the algorithm decides how to rank your pagefor a given query. Of course, text that is displayed graphically - as in a JPEGfile, for example - will not be read by Google. It never has been, and willcontinue not to be.I still hate Flash, and advise EVERYONE against using it, but if you really must,at least now you can be confident that its text data will be spidered andindexed by Google.12. Interlink your pagesEvery page on your web site should have at least a couple of contextual linksthat point to other pages on your web site. These links should follow naturallyfrom the content of your page. For example, if your page mentions an SEOWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 17
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.consultant, you can use those words to link to a page that is relevant to them.Thats a contextual link.This will ensure that Google PageRank will be shared among your pages, andis an additional way of telling Google what your pages are about.13. Put high-quality outbound links on every pageEvery page of the content on your web site should also have at least onecontextual link that points to a high-quality external web site. It has beenshown experimentally that Google gives a higher ranking to pages that link toa high-quality external web sites. In other words, other things being equal, apage with good outbound links will be placed higher in the search engineresults pages than a page with no outbound links.Deciding who to link to is relatively simple. Choose a word or group of wordsin your text and do a search on Google. Look at the top 3 or 4 web sites andchoose one that does not compete with you. Go back to your page and makethose keywords the anchor text for an outbound link that points to that high-ranking external web site. Google will love you for linking to a web site that itdeems to be of a high quality, especially if the links anchor text has words forwhich that web site ranks very high on Google. Doing this on every page inyour web site will have the following major advantages:a) as mentioned above, Google will give you a higher placing in its resultspages;b) it shows your users that you are in good faith and not a sleazy spammer.Remember that the traffic you get from the higher Google ranking willmassively outweigh the traffic you will lose through the outbound links, and inany case people will only leave your web site if they have not found what theyare looking for, in which case they would have left anyway. Outbound linkswill have the net effect of increasing your web site traffic.Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 18
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.14. Produce an HTML sitemapBy "sitemap" I do not mean those special files that tell search engines aboutthe structure and your web site, although that kind of sitemap is a good ideatoo. In this instance I am referring to an HTML page that contains links toevery single page on your web site, just like a directory. There are two reasonsthat make such a page essential:a) f or the purposes of SEO, no page should be more than two clicks awayfrom your homepage. Search engines do not like pages that need a lot ofclicks to be found. Furthermore, it makes every page on your web site receivesome of the Google Page Rank of your homepage (the homepage willinevitably have a higher PageRank than any other page on the web site);b) it is extremely useful for users to be able to access any page on your website from a single page of links. In this way they can access a page very quickly,even if it is the last page of multi-page article.15. Put the menu on the rightTo make your web site even more search engine- friendly, consider puttingthe menu on the right, as with this web site. This will ensure that the firstthing Google sees after the <head> section is your content. This is becausesearch engines read pages from top to bottom and from left to right.Putting the menu on the right-hand side ensures that search engines will cometo it after your main content. This is related to having a high signal-to-noiseratio.16. The <title> tagThis is vital because, like the h1 tag, it tells search engines what you claimyour page to be about. The title tag should have the same contents as the h1tag. The title tag for this page is:<title>SEO tips</title>Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 19
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.17. Produce META tags with great careThere are three META tags of interest in SEO: ROBOTS, content andKEYWORDS. The first two are vital; the third no longer plays a big role.The robots tag should be as follows:<meta name="robots" content="index, follow"/>The contents tag should be identical or similar to the title tag - it has beenfound that Google loves this. The content tag for this page is as follows:<meta name="description" content="A definitive guide to SEO (Search EngineOptimization)"/>In the dark ages of the pre-Google anarchy the keywords meta-tag was takenvery seriously by the primordial search engines. Accordingly, the SERPs weredominated by spam web sites that stuffed their meta-tags with keywords.Nowadays the keyword tag is almost irrelevant. By all means include it, butmake absolutely sure that no keyword appears in the tag more than once. Donot put more than 20 words in the meta-tag. The keywords meta tag for thispage is as follows:<meta name="keywords" content="SEO, tips, search, engine, optimization,Google"/>18. Remember that search engines cannot read picturesThe essence of SEO is putting high-quality content on a page, and makingsure that search engines can fully read and understand the content. Thismeans that the heart of SEO is quality text. Any text that is displayed as a JPEGfile or other graphics cannot be read by the search engines. Look at the sourcecode of a web page: thats what search engine can see. If you cant read it inthe source code, search engines will not be able to read it either, and you willWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 20
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.therefore get no search-engine credit for it. I have seen entire articlesdisplayed as a JPEG file. The author is probably despairing over why Googlewont show it in its search results at all.Therefore, do not use graphics to display content. This does not mean that youshould not use pictures; when used appropriately, pictures enhance yourusers experience and make your content more useful.You can tell search engines what a picture is about by using the ALT tag. Makesure that the description in the ALT tag faithfully describes the content of thepicture; stuffing the ALT tag with keywords that are not relevant to thepicture is considered spam.19. Make sure you have "index, follow" in the ROBOTS tagEvery single page on your web site should have this tag. It tells search enginespiders to index the page, and it also tells them to follow all links to theirrespective target pages. This is useful in making sure that all the pages onyour web site are indexed.Spiders are programs that search engines use to analyze pages on theInternet; they go from page to page, following links and reading every page,making decisions on their quality and keeping a copy in order to show themon the search results pages for relevant queries. SEO is essentially aboutconvincing these automated programs that a given page deserves to rankhighly for a specific search query.20. When you produce a new page of content, link to it from thehomepageOnce your homepage has a few quality inbound links, Google will regularlyspider your homepage. Therefore, a good way to make sure that Googlespiders and indexes a new page as soon as possible is to link to it from theWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 21
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.homepage. Search engines will follow the link and index the target pagewithin a few days.21. Use a unique IP address for your web siteIt is very important that your web site be associated with a single,unequivocal IP address. There are two reasons for this:a) If you use a shared IP address and another web site with that IP addressgets a Google penalty, your web site will also suffer;b) Google will take your web site a lot more seriously if it has a unique IPaddress.Having a unique IP address for your web site will cost you a few extra dollarsa month but it is undoubtedly worth it.22. Use a quality web hostYou cannot develop a successful web site without using a reputable, high-quality web host. You should also make sure that you have a top-notch trafficstatistics program that will display detailed data regarding your traffic andsearch engine referrals.B. Links23. Get inbound linksInbound links are the kingpin of the Google algorithm. Google revolutionizedonline search by introducing a simple but very effective answer to acomplicated question: "If a user performs a search for widgets, and there areone million web pages about widgets, how do we decide the order in whichthese web pages should be presented in the search results? In other words,how do we rank them?"Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 22
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.The answer provided by Larry Page and Sergey Brin was simple: pages thathave more links pointing to them are more likely to be useful than pages withfewer links pointing to them. Google considers inbound links as votes infavor of a particular web page.It is therefore absolutely imperative to obtain inbound links that point to yourweb site and to content pages within your web site. The links that are mostbeneficial are one-way inbound links: links that point to your web sitewithout your web site linking back. Google considers these the most genuineendorsements and therefore the most reliable indicator of a pages objectiveusefulness. Buying links is a great way to obtain high-quality links quickly.Text Link Ads is the most reputable link broker and offers a whopping to newadvertisers.How much weight Google will give to a link depends on the pages PageRankand on whether the links target page is related to the content on the linkingpage. In other words, a link pointing to a page about SEO is worth more if is ina page about SEO; if the link is on a page about cars, it will be less beneficial.24. Link anchor text is importantThe anchor text of links is extremely important, because it answers Googlesall-important question: what do users think this page is about? The morerelevant the inbound links anchor text is to the target page, the more the pagewill benefit. The most beneficial links for SEO purposes are one-wayinbound links with relevant anchor text. If you manage to get a one-wayinbound link with a anchor text that contains the words in the target pages h1tag, to Google this is an independent third party confirming the topic andusefulness of your page, and your ranking will go through the roof. Such linksare worth pursuing.This is not to say that other links are useless. Getting inbound links from pageswith a high PageRank, even if the links are reciprocated, will still be beneficial.Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 23
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.Links with "click here" as the anchor text should be avoided as they do not tellGoogle what the linker thinks the target page is about.Probably the only way to start out with links is to start e-mailing webmasters,once you have produced some quality content, and ask to trade links. Mostwill decline, but some will say yes, and this will get you started. Rememberthat no decent web site will link to you unless it has free useful content. Part ofthe point of writing excellent content is to obtain natural, unsolicited one-wayinbound links. For this reason, such content is sometimes referred to as linkbait.25. Use advertising to generate some trafficA web sites traffic should grow exponentially once a certain critical level oftraffic is reached, because the more people visit your web site, the moreincoming links you will get, the higher your ranking will be, which in turn willbring in more traffic - assuming, of course, that your web site offers value toits visitors. Posting a cool video is an excellent way to gain exposure. If youfollow the SEO tips in this article your web site will get good search enginetraffic from the get-go.Precisely because traffic breeds more traffic, you might want to considerspending a small amount of money on advertising at the beginning. Althoughadvertising does not have a search engine benefit, the extra visitors it bringsmight link to your useful content, which will have an SEO benefit. GooglesAdsense is a cool program for this sort of thing.26. Post in forumsAn excellent way of getting one-way inbound links is to post in forums andplace contextual links pointing to pages on your web site, in addition to a linkto your homepage in your signature. Of course this is only acceptable (andbeneficial) if the forums topic is the same as your web sites.Web Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 24
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.Make sure all such links have anchor text that is a highly focused on the targetpages content. Not all forums make this possible, but I have seen several thatpublish posts as HTML pages and that allow links. The most beneficial forumsare those that allow you to post a link without the rel=nofollow tag. Of course,make sure that you write quality posts that add value to the forum, or yourposts will be considered spam. Also, the outbound links will be worth more ifthey are embedded within a good chunk of quality text.27. Use press releases to obtain back linksA great way to obtain one-way inbound links is to broadcast a press releasethrough an online service. By all accounts PRWeb is the best facility for thissort of thing. Make sure that your press release is well-written and interesting,and of course make sure that it has a link to your web site.28. Do not link to bad web sitesIf you link to a web site that Google has penalized or that for some otherreason Google considers to be a bad web site, your web site will be penalized.Google will not penalize you if a bad web site links to you, but it will penalizeyou if you link to a bad web site. For this reason you should only link to thebest web sites, and you should check those links frequently to ensure that theweb site does not have a new, spammy owner (it can happen).You should avoid so-called bad neighborhoods. Bad neighborhoods areclusters of interlinked web sites that are suffering a Google penalty (maybewithout even realizing it). If you link to a web site which in turn links to apenalized web site, you are part of a bad neighborhood. Avoid this like theplague.29. Produce link baitOne-way inbound links are essential to SEO. The only reason anyone will everlink to you is if you have something useful or interesting on your web site. IWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 25
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.have already stressed the importance of writing great content. Otherexamples of link bait include:* free resources,* offering a free e-book for download (make it a PDF file with at least one linkto your web site).30. Staying on the right side of GoogleThe third vital element in search engine optimization is avoiding anything thatis even remotely spammy or unethical. You should follow Googles WebmasterGuidelines scrupulously. If you do any of the things banned by the GoogleWebmaster Guidelines, sooner or later Google will find out and penalize yourweb site. The following tricks are expressly prohibited by Google:* Cloaking: this means displaying a different version of your web sitedepending on the IP address of those accessing it* Redirecting your homepage to another page* Using text that is the same color as the background* Hidden links* Registering many domains and interlinking them allThe Google algorithm has become very sophisticated and if you breach any ofthe Google Webmaster Guidelines sooner or later your infractions will bedetected and you will be subjected to a penalty. An irritated user might alsofile a Google spam report.ConclusionSEO really works. If you write high-quality content that is search-engine-friendly and get some quality inbound links, Google will give you a goopWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 26
    • Web Designing, SEO Tips, Free Download of Premiums Software and Much More at http://itcongress.blogspot.com. Visit Now.placing in its search results pages and your web sites traffic will increaseexponentially. Its incredibly satisfying to see a page you created on the firstpage of search engine results! With some hard work, it will allow you to builda useful web site that gets a lot of referrals from the search engines. Goodluck!This Resource Was Composed By Rehmat Alam for Helping The WebDesigners. Kindly Distribute It By Sharing on The Web. For More HandyTips, Tricks and Free Download of Premium Software, Visit http://itcongress.blogspot.comWeb Designing Tips, SEO Tips, Free Premium Software visit http://itcongress.blogspot.com Page 27