Flash Memory Summit: IT Brand Pulse - SSD Buying Behavior
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Flash Memory Summit: IT Brand Pulse - SSD Buying Behavior

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IT pro survey data showing SSD adoption, important features and who they perceive as brand leaders in 10 product categories. Also a comparison of the evolution of CD players with SSDs.

IT pro survey data showing SSD adoption, important features and who they perceive as brand leaders in 10 product categories. Also a comparison of the evolution of CD players with SSDs.

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Flash Memory Summit: IT Brand Pulse - SSD Buying Behavior Presentation Transcript

  • 1. SSD Buyer Behavior Flash Memory Summit August 21, 2012 frank.berry@itbrandpulse.com
  • 2. Content SSD Brand Leaders SSD Buying Behavior August 2012 IT Brand Leader Survey Q3 Data Center Technology Survey 2
  • 3. SSD Brand LeadersAugust 2012 IT Brand Leader Survey
  • 4. 2012 SSDBrand Leaders Pure Storage, ViolinAll Flash SAN SSDs TMS TMS & NextIO TMS TMS TMS Memory & TMSAll Flash NAS SSDs Nimbus Nimbus Nimbus Nimbus Nimbus NimbusAll DRAM SAN SSDs TMS TMS TMS TMS TMS TMSAll Flash Unified SSDs Nimbus Nimbus Nimbus Nimbus Nimbus NimbusPCIe Adapter SSDs Fusion-io Intel Fusion-io Intel Intel Fusion-ioSAS/SATA SSDs Intel Intel Intel Intel Intel IntelCache SSDs EMC EMC EMC EMC EMC Fusion-ioNAS Cache Appliances Cache IQ Cache IQ Violin Memory Cache IQ Cache IQ Violin MemorySSD Controller Chips LSI LSI Intel Intel Intel LSIHybrid HDD/SSD Systems EMC EMC EMC EMC IBM IBM 4
  • 5. All Flash SAN SSD 5
  • 6. All Flash NAS SSD 6
  • 7. All DRAM SAN SSD 7
  • 8. All Flash Unified SAN/NAS SSD 8
  • 9. PCIe Adapter SSD 9
  • 10. SAS/SATA SSD Modules 10
  • 11. Cache SSD (System, Adapter or SW) 11
  • 12. NAS Cache Appliances 12
  • 13. SSD Controller Chips 13
  • 14. Hybrid HDD/SSD Systems 14
  • 15. SSD Buyer BehaviorQ3 2012 Data Center Technology Survey
  • 16. My organization’s spending for storage in the next 12months will: Increase of 0-5% 10.3% Increase of 6-10% 16.4% Increase of 11-25% 12.9% Increase of 26-50% 4.7% 47.7% Increase of 50-75% 1.7% Increase of more than 75% 1.7% Stay the same 41.1% Decrease of 0-5% 2.2% Decrease of 6-10% 2.2% Decrease of 11-25% 3.4% Decrease of 26-50% 1.7% 11.2% Decrease of 50-75% 0.4% Decrease of more than 75% 1.3% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
  • 17. I have already purchased the following brands of SSD (select all that apply):I have not purchased an SSD product 37.8% Intel 17.6% HP 12.9% EMC 10.7% OCZ 10.7% IBM 9.9% Seagate 8.6% Dell 8.2% SanDisk/Pliant 7.7% Samsung 7.3% Fusion-io 6.9% Western Digital 6.0% Other 4.7% NetApp 4.3% Oracle 4.3% HDS 3.4% Texas Memory Systems 2.6% Violin Memory 2.1% STEC 1.7% Nimbus 1.3% 0% 10% 20% 30% 40%
  • 18. I will purchase the following brands of SSD in the next 12 months (select all that apply):I will not purchase an SSD product 29.2% HP 17.6% Dell 14.2% Intel 13.7% OCZ 10.7% EMC 9.9% Fusion-io 9.4% Western Digital 9.0% NetApp 8.6% Samsung 8.6% IBM 8.2% SanDisk/Pliant 7.3% Other 5.6% Seagate 4.3% Oracle 3.0% Texas Memory Systems 3.0% Violin Memory 2.6% HDS 2.1% STEC 2.1% Nimbus 1.7% 0% 10% 20% 30% 40%
  • 19. My organization has deployed the following types of SSD products (select all that apply): As cache inside a storage array 15.5% USB interface SSD for workstations/PCs 16.7%PCI Express SSD card installed inside servers 19.3%Ethernet interface NAS SSD shared by servers 9.4% SAS interface DAS SSD 16.3% iSCSI interface SAN SSD 13.7% Fibre Channel interface SAN SSD 11.6% SAS/SATA 3.4% Have not deployed SSDs 40.3% Other 1.3% 0% 20% 40% 60%
  • 20. Percent of servers in my environment accessing sometype of SSD storage: 24 months from now 46% 12 months from now 32% 2X Today 22% 0% 10% 20% 30% 40% 50%
  • 21. The following type of server most driving the adoption of SSD in my environment is:Virtualized servers with an aggregation of I/O from multiple VMs/applications 37.3% Database servers 28.8% Other 11.2% Mainstream File servers 10.7% Email servers 6.0% Video servers 6.0% 0% 10% 20% 30% 40%
  • 22. SSD will comprise approximately this percentage of myorganization’s combined SSD and HDD disk capacity: 24 months from now 20.08% 12 months from now 9.94% 7.5X Today 2.80% 0% 5% 10% 15% 20% 25%
  • 23. What I value most from SSDs is: Deployment is simplified when I meet my I/O performance needs 42.1% with one SSD versus many HDDs Service is simplified because SSDs 31.8% don’t crash like HDDs doManagement is simplified because I 19.7% don’t need to load balance HDDs Other 6.4% 0% 10% 20% 30% 40% 50%
  • 24. The most important feature of an SSD for myenvironment is: Performance (IOPs) 35.6% Cost per gigabyte 26.2%The endurance in terms of number of writes 15.9% The cost per IOP 11.2% The brand of SSD Controller (Intel, LSI/SandForce, etc.) 4.7% Other 3.8%The type of NAND Flash (MLC or SLC) 2.6% 0% 10% 20% 30% 40%
  • 25. By eliminating HDD crashes, I expect the operating costsof SSD based storage arrays to be: The same as an HDD based 45.9% storage array 1-10% less than an HDD based 18.8% storage array11-20% less than an HDD based 14.3% storage arrayMore than 30% less than an HDD 8.3% based storage array21-30% less than an HDD based 7.5% storage array Other 5.3% 0% 10% 20% 30% 40% 50%
  • 26. SSDs with the following type of NAND Flash are bestsuited for my environment: Don’t know 39.5% Single-Level Cell (SLC) forhighest performance and write 34.8% enduranceMulti-Level Cell (MLC) for lower cost 24.9% Other 0.8% 0% 10% 20% 30% 40% 50%
  • 27. My organization plans to completely replace HDDs and deploy SSD as primary storage:Never. It will always be more expensive than HDD and beused only for applications which can justify the added cost 30.6% When SSDs are the same $/GB of HDDs 21.6% When SSDs are within 20% of the $/GB of HDDs 15.7% When SSDs are within 10% of the $/GB of HDDs 11.9% When SSDs are within 30% of the $/GB of HDDs 8.2% When SSDs are within 50% of the $/GB of HDDs 7.5% 47.8% Other 3.0% When SSDs are within 40% of the $/GB of HDDs 1.5% 0% 10% 20% 30% 40%
  • 28. We loved CDs and HDDsThey were breakthrough technologies which brought highquality music and random access storage to the masses 28
  • 29. We loved CDs and HDDsEven though they often fell apart, and consumed a lot ofspace and power, we were proud of our vast collections. 29
  • 30. Why we don’t anymoreFlash memory is an innovation which gave us solid-statemedia players and storage. 30
  • 31. Why we don’t anymoreNo moving parts, lightning-fast, high-fidelity, and vastamounts of data fit in the palm of our hand or a single array 31
  • 32. Where we’re at todayMedia player customers recognize the added valueof solid-state and pay a premium up to 10x (1,000%)CD Player(~$40)Solid StateMedia Player(~$400) 32
  • 33. Where we’re at today The IT pro community is conflicted. Not planning to replace HDDs, but forecasting growth which would impact Tier-1My organization plans to completely replace HDDs and deploy SSD will comprise approximately this percentage of mySSD as primary storage: organization’s combined SSD and HDD disk capacity:Never. It will always be more expensive than HDD and be used only for applications which can justify the… 30.6% When SSDs are the same $/GB of HDDs 21.6% 24 months from now 20.08% When SSDs are within 20% of the $/GB of HDDs 15.7% When SSDs are within 10% of the $/GB of HDDs 11.9% 12 months from now 9.94% When SSDs are within 30% of the $/GB of HDDs 8.2% When SSDs are within 50% of the $/GB of HDDs 7.5% Other 3.0% Today 2.80% When SSDs are within 40% of the $/GB of HDDs 1.5% 0% 10% 20% 30% 0% 10% 20% 30% 40% 33
  • 34. Where we’re at todayOEMs lining up to ride the massive SSD wave 34
  • 35. IBM is ready to drop in front.IBM / Texas Memory Systems Analyst Call Q&AQuestion from IT Brand Pulse “Do you see IT buying behavior changing and SSD penetrating Tier-1storage?”Answer from IBM “You bring up a great point, and that’s one of the major objectives we’ve got around thisacquisition, and being ahead of that curve as that happens. Certainly it hasn’t taken off to that level yet, butwe’re trying to be prepared to skate to where the puck’s going to be in the future--no doubt about it. We dosee that with the improvements made within the technology of sold-state, the improvements in the IP andcore development talent that Holley and the team have here with TMS, and what they’ve been able to bringto the market. We’re going to see a more pervasive use, a more widespread use of flash technology, beyondwhat application support it’s provided in the past. The costs are going to continue to come down. Theperformance is going to continue to be high, much higher than any disk-based-only offering. The resiliency,the endurance, the capabilities of the product have still got some runway ahead of them. I fully anticipatethat it will become a much bigger percentage of the tier-1, tier-0 capacity will be stored on flash. To behonest with you, that is the major reason for our partnership and our interest in the partnership.” 35
  • 36. If you want this presentation or the report,contact frank.berry@itbrandpulse.com 36