One page overview of the rackmount server market and the brand attributes which led IT Pros to vote for HP as the market leader.

1. Document # BRANDPROFILE2014003 v1 Copyright 2014© IT Brand Pulse. All rights reserved. Page 1 of 1
2014 Enterprise Rackmount Server Brand Leader Survey
HP: 2014 Enterprise Rackmount Server Market Leader
Market Overview
Many people expected blade servers to displace rackmount servers because of their density and modularity. However, with greater flexibility in the use of standard components, rackmount servers still comprise two thirds of enterprise server shipments each year.
IT Pros Select HP as Market Leader
In the 2014 brand leader survey, the second highest percentage of votes cast in any category were for HP as the market leader. This survey result reflects HP’s longstanding market share leadership and a high degree of customer satisfaction with their HP ProLiant G8 line of rackmount enterprise servers.
HP Brand Values Which Stand-Out
In the brand leader survey, HP swept every category except for Price. The selection of HP as a leader in five categories indicates that HP brand and market share leadership are based on customer satisfaction with a “whole product” including best-in-class Performance, Service & Support, and Innovation.
IT Brand Pulse Brand Leader Surveys
In a sea of high-powered IT advertising, the Brand Leader Program delivers survey data which captures the perceptions of IT professionals. Brand Leader Surveys are not vendor sponsored and cover hundreds of IT categories each year – from servers, storage and networking to software and other broad IT market segments. Responses are solicited from over 1,000,000 members of on-line groups and the IT Brand Pulse IT Pro and end-user database. Learn more about brand leader surveys at www.itbrandpulse.com.
IT BRAND LEADER
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