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Think beyond Apps: Think Web App

Think beyond Apps: Think Web App

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  • 1. “Think beyond Apps – think Web App”Björn KrämerHead of New Business Mobile Marketing, YOC Group
  • 2. Smartphone penetration: 10% worldwide 28% in Europe Mobile vs. stationary: 2011: 1.100 millions 2013: Inflection pointThe mobile Internet has become standardin recent years - worldwide
  • 3. > 500.000 Apps (overall since launch App Store 2008/07/11) Applications conquered the market over timeand convinced by their usability
  • 4. The downside: Apps must be developed foreach operating system individually,…
  • 5. …for maximising the mediapenetration of the mobile internet m
  • 6. This is time-consuming andexpensive!
  • 7. What would be the optimal solution?
  • 8. One App for all App stores?
  • 9. The solution. - A product which combines the advantages of native applications with those of the mobile web - iPhone Smartphone Web-enabled Tablet PC device14.03.2011
  • 10. App-specific functionsA native user experience due to more functions Scroll- /slide effects Individual menu designs Embedded multimedia contents Access to the geo localization function for location-based services .3/14/201114.03.2011 10
  • 11. App stores as marketing toolLauncher apps tab the marketing potentials of the app stores  App stores as multipliers  Deployment in the respective app store  Native-programmed structure3/14/201114.03.2011 11
  • 12. “You Don’t Need an App for the Web” Jim Balsillie, CEO RIM
  • 13. Contact Björn Krämer Head of New Business Mobile Marketing Telefon: +49 (0) 30 726 162 -218 E-Mail: björn.krämer@yoc.com14.03.2011