Itbetw trust you_jost

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How to profit from Social Media in Travel

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Itbetw trust you_jost

  1. 1. Search the worlds opinion
  2. 2. There are about 100.000.000 hotelreviews in the internet TrustYou, STABLAB University Munich
  3. 3. In average 80% of allreviews are positive TrustYou, STABLAB University Munich
  4. 4. Up to 90% use socialmedia before making a buying decision Nielsen, 2009
  5. 5. ? ? HOTEL “Where can I “What are find relevant my guestsinformation?” OTAs + ? saying?” Agencies “How do I guide my users?”
  6. 6. SemanticChaos Structure Technology Semantic Technology
  7. 7. SemanticChaos Structure Technology “No WiFi in “The check-in was hotel rooms.” very quick.” “The surroundings were noisy and bleak.” “The staff was “Food and drinks friendly to kids.” were great.”
  8. 8. SemanticChaos Structure Technology Hotel Hotel Hotel ABC DEF XYZ Semantic + Kid Friendly Staff (4)Technology + Great Restaurant (8) - Small rooms (3) - No WiFi (2) Criteria: Good Food Category: Family Hotel
  9. 9. Backup Magic Box Backup TrustYou.com Backup TrustYou Analytics
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  12. 12. ! ! HOTELSearch AnalyzeTrustYou Search™ Travel ! TrustYou Analytics™ Websites Structure TrustYou Semantics™
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