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Itbetw trust you_jost

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How to profit from Social Media in Travel

How to profit from Social Media in Travel

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    Itbetw trust you_jost Itbetw trust you_jost Presentation Transcript

    • Search the worlds opinion
    • There are about 100.000.000 hotelreviews in the internet TrustYou, STABLAB University Munich
    • In average 80% of allreviews are positive TrustYou, STABLAB University Munich
    • Up to 90% use socialmedia before making a buying decision Nielsen, 2009
    • ? ? HOTEL “Where can I “What are find relevant my guestsinformation?” OTAs + ? saying?” Agencies “How do I guide my users?”
    • SemanticChaos Structure Technology Semantic Technology
    • SemanticChaos Structure Technology “No WiFi in “The check-in was hotel rooms.” very quick.” “The surroundings were noisy and bleak.” “The staff was “Food and drinks friendly to kids.” were great.”
    • SemanticChaos Structure Technology Hotel Hotel Hotel ABC DEF XYZ Semantic + Kid Friendly Staff (4)Technology + Great Restaurant (8) - Small rooms (3) - No WiFi (2) Criteria: Good Food Category: Family Hotel
    • Backup Magic Box Backup TrustYou.com Backup TrustYou Analytics
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    • ! ! HOTELSearch AnalyzeTrustYou Search™ Travel ! TrustYou Analytics™ Websites Structure TrustYou Semantics™
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