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How to profit from Social Media in Travel

How to profit from Social Media in Travel


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  • 1. Search the worlds opinion
  • 2. There are about 100.000.000 hotelreviews in the internet TrustYou, STABLAB University Munich
  • 3. In average 80% of allreviews are positive TrustYou, STABLAB University Munich
  • 4. Up to 90% use socialmedia before making a buying decision Nielsen, 2009
  • 5. ? ? HOTEL “Where can I “What are find relevant my guestsinformation?” OTAs + ? saying?” Agencies “How do I guide my users?”
  • 6. SemanticChaos Structure Technology Semantic Technology
  • 7. SemanticChaos Structure Technology “No WiFi in “The check-in was hotel rooms.” very quick.” “The surroundings were noisy and bleak.” “The staff was “Food and drinks friendly to kids.” were great.”
  • 8. SemanticChaos Structure Technology Hotel Hotel Hotel ABC DEF XYZ Semantic + Kid Friendly Staff (4)Technology + Great Restaurant (8) - Small rooms (3) - No WiFi (2) Criteria: Good Food Category: Family Hotel
  • 9. Backup Magic Box Backup TrustYou.com Backup TrustYou Analytics
  • 10. back
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  • 12. ! ! HOTELSearch AnalyzeTrustYou Search™ Travel ! TrustYou Analytics™ Websites Structure TrustYou Semantics™
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