Wie entwickelt man eine Mobile Strategie für Reiseunternehmen?© mvolution GmbH, March 2011                     @ITB eTrave...
Key facts mvolution                                              mvolution GmbH                                           ...
Customers                     BlackBerry, iPhone, Palm Pre, Nokia© copyright 2011 mvolution GmbH                     confi...
Customers                     iPad© copyright 2011 mvolution GmbH   confidential   Seite 4
Customers Avis for iPhone                                 Avis for Palm Avis for BlackBerry© copyright 2011 mvolution GmbH...
Customers© copyright 2011 mvolution GmbH   confidential   Seite 6
travelload mobility tool© copyright 2011 mvolution GmbH   confidential   Seite 7
travelload mobility tool                    Email Reisebestätigung an reiseplan@travelload.de© copyright 2011 mvolution Gm...
A short market overview                                                 http://blog.appsfire.com© copyright 2011 mvolution...
A short market overview    http://www.wiwo.de/technik-wissen/die-app-industrie-im-umbruch-456912/© copyright 2011 mvolutio...
A short market overview                                  In Germany in 2010                                  (BITKOM)     ...
A few questions you should answer      Your Mobile Strategy in short                                   Management awarene...
Strategy ParameterCosts           Commerce             Services            Branding                                       ...
Where are you in the value chain?          Creating Value (user experience, content, easy processes, social context …)    ...
The challenge (most of the time)…                                                                    … from Web to App    ...
Note or mindmap key functions, contents, API’s etc.© copyright 2011 mvolution GmbH       confidential      Seite 16
Workshops with experts and internal stakeholders                                  Internal Project Manager                ...
Idea visualisation (method I)© copyright 2011 mvolution GmbH   confidential   Seite 18
Idea visualisation (method II)© copyright 2011 mvolution GmbH    confidential   Seite 19
Detailed concept© copyright 2011 mvolution GmbH   confidential   Seite 20
Coding on SDK‘s (iOS, BlackBerry, Android etc.)© copyright 2011 mvolution GmbH   confidential      Seite 21
The marketing of the App© copyright 2011 mvolution GmbH   confidential   Seite 22
Conclusion  The Winners                     The Losers   those who realise the          those who don‘t have a    Mobile...
Thank you   Stefan Wagner   Managing Director mvolution GmbH   +49 176 30030080   s.wagner@mvolution.de   www.mvolution.de...
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Wie entwickelt man eine Mobile Strategie für Reiseunternehmen?

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Transcript of "mvolution wagner_mobile_strategie"

  1. 1. Wie entwickelt man eine Mobile Strategie für Reiseunternehmen?© mvolution GmbH, March 2011 @ITB eTravel World
  2. 2. Key facts mvolution mvolution GmbH mobile travel infotainment Mobile Cross Platform Development Meta-Mobility Tool  Consulting & Strategy  Flights, Trains, Cars, Hotels & Cities  Concept & Design  Organizing & Planning  Programming & Operations  Mapping & Location Based Services  Appstore Management  Real Time Traveller Tracking iPhone iPad Real Time BlackBerry Android Bada OS Location Awareness Context Qt Windows Phone 7 Palm Mobile Nomade Planning Tracking Nokia MeeGo Itinerary Transactions© copyright 2011 mvolution GmbH confidential Seite 2
  3. 3. Customers BlackBerry, iPhone, Palm Pre, Nokia© copyright 2011 mvolution GmbH confidential Seite 3
  4. 4. Customers iPad© copyright 2011 mvolution GmbH confidential Seite 4
  5. 5. Customers Avis for iPhone Avis for Palm Avis for BlackBerry© copyright 2011 mvolution GmbH confidential Seite 5
  6. 6. Customers© copyright 2011 mvolution GmbH confidential Seite 6
  7. 7. travelload mobility tool© copyright 2011 mvolution GmbH confidential Seite 7
  8. 8. travelload mobility tool Email Reisebestätigung an reiseplan@travelload.de© copyright 2011 mvolution GmbH confidential Seite 8
  9. 9. A short market overview http://blog.appsfire.com© copyright 2011 mvolution GmbH confidential Seite 9
  10. 10. A short market overview http://www.wiwo.de/technik-wissen/die-app-industrie-im-umbruch-456912/© copyright 2011 mvolution GmbH confidential Seite 10
  11. 11. A short market overview In Germany in 2010 (BITKOM)  900 million downloads  112% annual growth  357 Mio Euro with apps (German Apple App Store 02/2011)  18.324 travel apps  72% paid & 28% free apps  more than 16 categories  > 100 different functions© copyright 2011 mvolution GmbH confidential Seite 11
  12. 12. A few questions you should answer Your Mobile Strategy in short  Management awareness? (mostly with iPhone in hand) Management  A clear assignment by Management? Commitment  The best: there is a Mobile Budget!  Branding (showing my brand) Purpose /  Customer Relationship (value added services) Goals  M-Commerce (selling products)  Can we create new value? Value  Or at least add value to existing services?  Can we learn from user behavior?  Do we want to be an Innovator? Budget  Are we focusing on Premium users?  Do we have sufficient budget?© copyright 2011 mvolution GmbH confidential Seite 12
  13. 13. Strategy ParameterCosts Commerce Services Branding Complexity© copyright 2011 mvolution GmbH confidential Seite 13
  14. 14. Where are you in the value chain? Creating Value (user experience, content, easy processes, social context …) Pre-Trip On-the-Go Post-Trip 2% 3% 95% your move© copyright 2011 mvolution GmbH confidential Seite 14
  15. 15. The challenge (most of the time)… … from Web to App  User Experience  Design-Thinking  Usability Engineering  Content Availability  Interfaces (API‘s)© copyright 2011 mvolution GmbH confidential Seite 15
  16. 16. Note or mindmap key functions, contents, API’s etc.© copyright 2011 mvolution GmbH confidential Seite 16
  17. 17. Workshops with experts and internal stakeholders Internal Project Manager External Expert Sales Marketing Internal IT© copyright 2011 mvolution GmbH confidential Seite 17
  18. 18. Idea visualisation (method I)© copyright 2011 mvolution GmbH confidential Seite 18
  19. 19. Idea visualisation (method II)© copyright 2011 mvolution GmbH confidential Seite 19
  20. 20. Detailed concept© copyright 2011 mvolution GmbH confidential Seite 20
  21. 21. Coding on SDK‘s (iOS, BlackBerry, Android etc.)© copyright 2011 mvolution GmbH confidential Seite 21
  22. 22. The marketing of the App© copyright 2011 mvolution GmbH confidential Seite 22
  23. 23. Conclusion The Winners The Losers  those who realise the  those who don‘t have a Mobile Opportunity Mobile Strategy  those who can create value within the chain  those who provide extraordinary UX  those who committ© copyright 2011 mvolution GmbH confidential Seite 23
  24. 24. Thank you Stefan Wagner Managing Director mvolution GmbH +49 176 30030080 s.wagner@mvolution.de www.mvolution.de www.travelload.de© copyright 2011 mvolution GmbH confidential Seite 24
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