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Wie entwickelt man eine Mobile Strategie für Reiseunternehmen?

Wie entwickelt man eine Mobile Strategie für Reiseunternehmen?

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  • Yes, Mobile Travel App Catalog can be downloaded here http://wp.me/phl7b-12T
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  • Scheint eine neue Präsentation zu sein... Wenn ich es korrekt gesehen hätte, müsste man Slide 13 mit Nokia bzw. Symbian/etc. korrigieren... http://www.mobileman.com
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    mvolution wagner_mobile_strategie mvolution wagner_mobile_strategie Presentation Transcript

    • Wie entwickelt man eine Mobile Strategie für Reiseunternehmen?© mvolution GmbH, March 2011 @ITB eTravel World
    • Key facts mvolution mvolution GmbH mobile travel infotainment Mobile Cross Platform Development Meta-Mobility Tool  Consulting & Strategy  Flights, Trains, Cars, Hotels & Cities  Concept & Design  Organizing & Planning  Programming & Operations  Mapping & Location Based Services  Appstore Management  Real Time Traveller Tracking iPhone iPad Real Time BlackBerry Android Bada OS Location Awareness Context Qt Windows Phone 7 Palm Mobile Nomade Planning Tracking Nokia MeeGo Itinerary Transactions© copyright 2011 mvolution GmbH confidential Seite 2
    • Customers BlackBerry, iPhone, Palm Pre, Nokia© copyright 2011 mvolution GmbH confidential Seite 3
    • Customers iPad© copyright 2011 mvolution GmbH confidential Seite 4
    • Customers Avis for iPhone Avis for Palm Avis for BlackBerry© copyright 2011 mvolution GmbH confidential Seite 5
    • Customers© copyright 2011 mvolution GmbH confidential Seite 6
    • travelload mobility tool© copyright 2011 mvolution GmbH confidential Seite 7
    • travelload mobility tool Email Reisebestätigung an reiseplan@travelload.de© copyright 2011 mvolution GmbH confidential Seite 8
    • A short market overview http://blog.appsfire.com© copyright 2011 mvolution GmbH confidential Seite 9
    • A short market overview http://www.wiwo.de/technik-wissen/die-app-industrie-im-umbruch-456912/© copyright 2011 mvolution GmbH confidential Seite 10
    • A short market overview In Germany in 2010 (BITKOM)  900 million downloads  112% annual growth  357 Mio Euro with apps (German Apple App Store 02/2011)  18.324 travel apps  72% paid & 28% free apps  more than 16 categories  > 100 different functions© copyright 2011 mvolution GmbH confidential Seite 11
    • A few questions you should answer Your Mobile Strategy in short  Management awareness? (mostly with iPhone in hand) Management  A clear assignment by Management? Commitment  The best: there is a Mobile Budget!  Branding (showing my brand) Purpose /  Customer Relationship (value added services) Goals  M-Commerce (selling products)  Can we create new value? Value  Or at least add value to existing services?  Can we learn from user behavior?  Do we want to be an Innovator? Budget  Are we focusing on Premium users?  Do we have sufficient budget?© copyright 2011 mvolution GmbH confidential Seite 12
    • Strategy ParameterCosts Commerce Services Branding Complexity© copyright 2011 mvolution GmbH confidential Seite 13
    • Where are you in the value chain? Creating Value (user experience, content, easy processes, social context …) Pre-Trip On-the-Go Post-Trip 2% 3% 95% your move© copyright 2011 mvolution GmbH confidential Seite 14
    • The challenge (most of the time)… … from Web to App  User Experience  Design-Thinking  Usability Engineering  Content Availability  Interfaces (API‘s)© copyright 2011 mvolution GmbH confidential Seite 15
    • Note or mindmap key functions, contents, API’s etc.© copyright 2011 mvolution GmbH confidential Seite 16
    • Workshops with experts and internal stakeholders Internal Project Manager External Expert Sales Marketing Internal IT© copyright 2011 mvolution GmbH confidential Seite 17
    • Idea visualisation (method I)© copyright 2011 mvolution GmbH confidential Seite 18
    • Idea visualisation (method II)© copyright 2011 mvolution GmbH confidential Seite 19
    • Detailed concept© copyright 2011 mvolution GmbH confidential Seite 20
    • Coding on SDK‘s (iOS, BlackBerry, Android etc.)© copyright 2011 mvolution GmbH confidential Seite 21
    • The marketing of the App© copyright 2011 mvolution GmbH confidential Seite 22
    • Conclusion The Winners The Losers  those who realise the  those who don‘t have a Mobile Opportunity Mobile Strategy  those who can create value within the chain  those who provide extraordinary UX  those who committ© copyright 2011 mvolution GmbH confidential Seite 23
    • Thank you Stefan Wagner Managing Director mvolution GmbH +49 176 30030080 s.wagner@mvolution.de www.mvolution.de www.travelload.de© copyright 2011 mvolution GmbH confidential Seite 24