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Why Hamburg Airport tweets andcollects friends on FacebookMatthias Quaritsch // Berlin // March 2011
Hamburg Airport: 13 million passengers, 6 million visitors, 65 airlines, 120 destinations Page 1
Top sites on the web         Site              Reach*         1. Google         48.08 %         2. Facebook       42.26 % ...
Facebook – more than 600 million members worldwide  Michael Jackson         27,839,168 friends  Coca Cola               22...
Facebook users in GermanyPage 4
Twitter – 175 million registered users worldwide   Michael Jackson       297,126 followers   Coca Cola             195,472...
“One of the biggest misconceptions aboutthe new social media is that you canchoose if you want to communicate thereor not....
“This revolution was the first organized   on Facebook.”  * Quote: Moncef Marzouki, Tunisian opposition leaderPage 7
Page 8         Cairo, Feb 2011
Page 9
What we are doingHamburg Airport works with:          Twitter          Facebook          Schüler VZ and Studi VZ (planned ...
Opportunities presented by Social Media                              Direct approach to target group                      ...
Page 12
Page 13
Practical advice1. Adjust your communication strategy for a generation that does not   watch TV and read newspapers2. Soci...
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Itbetw hamburg airport_quaritsch

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Reasons why Hamburg Airport tweets ans collects friends on Facebook

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Transcript of "Itbetw hamburg airport_quaritsch"

  1. 1. Why Hamburg Airport tweets andcollects friends on FacebookMatthias Quaritsch // Berlin // March 2011
  2. 2. Hamburg Airport: 13 million passengers, 6 million visitors, 65 airlines, 120 destinations Page 1
  3. 3. Top sites on the web Site Reach* 1. Google 48.08 % 2. Facebook 42.26 % 3. Yahoo 25.15 % 4. YouTube 24.59 % 5. Wikipedia 14.02 % 6. Windows live 13.31 % 7. Blogger.com 13.23 % 8. Baidu.com 10.28 % 9. Twitter 9.52 % * Percent of global internet users 10. QQ.Com 7.1 % visiting these sites on a daily basis.Page 2
  4. 4. Facebook – more than 600 million members worldwide Michael Jackson 27,839,168 friends Coca Cola 22,149,154 friends Barack Obama 18,078,082 friends Nike Football 3,829,017 friends Lufthansa 167,274 friends Angela Merkel 68,379 friends Hamburg Airport 1,132 friends Matthias Quaritsch 22 friends My daughter (16 years old) 197 friendsPage 3
  5. 5. Facebook users in GermanyPage 4
  6. 6. Twitter – 175 million registered users worldwide Michael Jackson 297,126 followers Coca Cola 195,472 followers Barack Obama 6,534,294 followers Nike Football 106,815 followers Lufthansa 65,768 followers Angela Merkel 13,174 followers Hamburg Airport 1,616 followers Matthias Quaritsch 5 followersPage 5
  7. 7. “One of the biggest misconceptions aboutthe new social media is that you canchoose if you want to communicate thereor not.” * * Quote: Sascha Lobo, German journalistPage 6
  8. 8. “This revolution was the first organized on Facebook.” * Quote: Moncef Marzouki, Tunisian opposition leaderPage 7
  9. 9. Page 8 Cairo, Feb 2011
  10. 10. Page 9
  11. 11. What we are doingHamburg Airport works with: Twitter Facebook Schüler VZ and Studi VZ (planned usage by Human Resources)Page 10
  12. 12. Opportunities presented by Social Media Direct approach to target group Direct feedback from the audience Building a community Develop new target groups Improved image (modern, young company) Crisis management Fast RecruitmentPage 11
  13. 13. Page 12
  14. 14. Page 13
  15. 15. Practical advice1. Adjust your communication strategy for a generation that does not watch TV and read newspapers2. Social media is dialogue – not one way advertising3. Listen to experts (maybe your children)4. Be creativePage 14
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