Itbetw hamburg airport_quaritsch
Upcoming SlideShare
Loading in...5
×
 

Itbetw hamburg airport_quaritsch

on

  • 371 views

Reasons why Hamburg Airport tweets ans collects friends on Facebook

Reasons why Hamburg Airport tweets ans collects friends on Facebook

Statistics

Views

Total Views
371
Views on SlideShare
371
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Itbetw hamburg airport_quaritsch Itbetw hamburg airport_quaritsch Presentation Transcript

  • Why Hamburg Airport tweets andcollects friends on FacebookMatthias Quaritsch // Berlin // March 2011
  • Hamburg Airport: 13 million passengers, 6 million visitors, 65 airlines, 120 destinations Page 1
  • Top sites on the web Site Reach* 1. Google 48.08 % 2. Facebook 42.26 % 3. Yahoo 25.15 % 4. YouTube 24.59 % 5. Wikipedia 14.02 % 6. Windows live 13.31 % 7. Blogger.com 13.23 % 8. Baidu.com 10.28 % 9. Twitter 9.52 % * Percent of global internet users 10. QQ.Com 7.1 % visiting these sites on a daily basis.Page 2
  • Facebook – more than 600 million members worldwide Michael Jackson 27,839,168 friends Coca Cola 22,149,154 friends Barack Obama 18,078,082 friends Nike Football 3,829,017 friends Lufthansa 167,274 friends Angela Merkel 68,379 friends Hamburg Airport 1,132 friends Matthias Quaritsch 22 friends My daughter (16 years old) 197 friendsPage 3
  • Facebook users in GermanyPage 4
  • Twitter – 175 million registered users worldwide Michael Jackson 297,126 followers Coca Cola 195,472 followers Barack Obama 6,534,294 followers Nike Football 106,815 followers Lufthansa 65,768 followers Angela Merkel 13,174 followers Hamburg Airport 1,616 followers Matthias Quaritsch 5 followersPage 5
  • “One of the biggest misconceptions aboutthe new social media is that you canchoose if you want to communicate thereor not.” * * Quote: Sascha Lobo, German journalistPage 6
  • “This revolution was the first organized on Facebook.” * Quote: Moncef Marzouki, Tunisian opposition leaderPage 7
  • Page 8 Cairo, Feb 2011
  • Page 9
  • What we are doingHamburg Airport works with: Twitter Facebook Schüler VZ and Studi VZ (planned usage by Human Resources)Page 10
  • Opportunities presented by Social Media Direct approach to target group Direct feedback from the audience Building a community Develop new target groups Improved image (modern, young company) Crisis management Fast RecruitmentPage 11
  • Page 12
  • Page 13
  • Practical advice1. Adjust your communication strategy for a generation that does not watch TV and read newspapers2. Social media is dialogue – not one way advertising3. Listen to experts (maybe your children)4. Be creativePage 14