Introduction to Facebook Marketing in Tourims

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Vortrag von Chuente Noufena, facebookbiz.de (Business Developement Xihit Solutions), auf der ITB Berlin Social Media Lounge 2010

Vortrag von Chuente Noufena, facebookbiz.de (Business Developement Xihit Solutions), auf der ITB Berlin Social Media Lounge 2010

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  • 1. Introduction to Facebook Marketing in Tourism
  • 2. NEWSFEED
  • 3. COMMUNICATION CHANNELS Facebook Seite Anwendung one-to-one Post in den Stream: Wird vom Nutzer ausgelöst one-to-many Post in den Stream: E-Mail: Erreicht alle Fans (nur soweit Nutzer im Stream genehmigt) Aktualisierung: Inbox Erreicht alle Fans in der Inbox
  • 4. FANPAGES
  • 5. FACEBOOK APPS APPLICATIONS IN A CANVAS
  • 6. FACEBOOK APPS How to create viral effects? Only apps can !
  • 7. FACEBOOK APPS APPLICATIONS IN TABS
  • 8. FACEBOOK CONNECT Send one user to facebook ... … and get 3 users back 8
  • 9. FACEBOOK SELF-SERVICE ADS
  • 10. FACEBOOK HOME ENGAGEMENT ADS Poll Virtual Gifts Video Event (RSVP)
  • 11. BEST PRACTICE
  • 12. BEST PRACTICE AIDA
  • 13. BEST PRACTICE EASYJET The Tab „Holiday Planner“ to the Canvas Page of the app
  • 14. BEST PRACTICE SOUTHWEST AIRLINES The Tab „More Luv“ with: - Poll - Comment box - Virtual Gifts (Postcards)
  • 15. Easy Solutions
  • 16. Easy Solutions
  • 17. THANK YOU http://www.facebook.com/fbbiz http://www.facebook.com/xihitDE