Introduction to Facebook
  Marketing in Tourism
NEWSFEED
COMMUNICATION CHANNELS



                     Facebook Seite       Anwendung
       one-to-one                         Po...
FANPAGES
FACEBOOK APPS
APPLICATIONS IN A CANVAS
FACEBOOK APPS
How to create viral effects?

Only apps can !
FACEBOOK APPS
APPLICATIONS IN TABS
FACEBOOK CONNECT

Send one user to facebook ...




  … and get 3 users back

                                8
FACEBOOK SELF-SERVICE ADS
FACEBOOK HOME ENGAGEMENT ADS




                             Poll



                                               Virtu...
BEST PRACTICE
BEST PRACTICE
AIDA
BEST PRACTICE
EASYJET


The Tab „Holiday Planner“ to
the Canvas Page of the app
BEST PRACTICE
SOUTHWEST AIRLINES


The Tab „More Luv“ with:
- Poll
- Comment box
- Virtual Gifts (Postcards)
Easy Solutions
Easy Solutions
THANK YOU

 http://www.facebook.com/fbbiz

http://www.facebook.com/xihitDE
Introduction to Facebook Marketing in Tourims
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Introduction to Facebook Marketing in Tourims

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Vortrag von Chuente Noufena, facebookbiz.de (Business Developement Xihit Solutions), auf der ITB Berlin Social Media Lounge 2010

Published in: Business, Technology
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Introduction to Facebook Marketing in Tourims

  1. 1. Introduction to Facebook Marketing in Tourism
  2. 2. NEWSFEED
  3. 3. COMMUNICATION CHANNELS Facebook Seite Anwendung one-to-one Post in den Stream: Wird vom Nutzer ausgelöst one-to-many Post in den Stream: E-Mail: Erreicht alle Fans (nur soweit Nutzer im Stream genehmigt) Aktualisierung: Inbox Erreicht alle Fans in der Inbox
  4. 4. FANPAGES
  5. 5. FACEBOOK APPS APPLICATIONS IN A CANVAS
  6. 6. FACEBOOK APPS How to create viral effects? Only apps can !
  7. 7. FACEBOOK APPS APPLICATIONS IN TABS
  8. 8. FACEBOOK CONNECT Send one user to facebook ... … and get 3 users back 8
  9. 9. FACEBOOK SELF-SERVICE ADS
  10. 10. FACEBOOK HOME ENGAGEMENT ADS Poll Virtual Gifts Video Event (RSVP)
  11. 11. BEST PRACTICE
  12. 12. BEST PRACTICE AIDA
  13. 13. BEST PRACTICE EASYJET The Tab „Holiday Planner“ to the Canvas Page of the app
  14. 14. BEST PRACTICE SOUTHWEST AIRLINES The Tab „More Luv“ with: - Poll - Comment box - Virtual Gifts (Postcards)
  15. 15. Easy Solutions
  16. 16. Easy Solutions
  17. 17. THANK YOU http://www.facebook.com/fbbiz http://www.facebook.com/xihitDE
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