iFront 2010 prezentacija na Damjan Arsovski

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  • Now, more than ever clients need to be educated by the companies about the various technologies and tools that are available…

Transcript

  • 1. Facing the Digital Economy Damjan Arsovski iFront, 10.06.2010
  • 2. About…
    • Interactive Marketing Specialist at Blueliner Marketing , New York
    • Co-Founder and Project Manager at IWM Network , Macedonia
    • Co-Founder and Editor in Chief at IT.com.mk , Macedonia
    • Shareholder and User Experience/Marketing Consultant at Copa TV , California
  • 3. About Blueliner
    • Internet marketing and web development firm
    • HQ on Wall Street, NYC with offices in India & Bangladesh
    • Recognized for hybrid on/offshore model, award-winning design, and ROI-driven , online marketing campaigns
    • Core services: web design (dev/e-commerce) and internet marketing strategies (7 Pillars)
    Arman Rousta , Co-Founder & CEO - Successful entrepreneur; - Guided prior acquisitions - Inventor of 7 Pillars of Internet Marketing - Featured on CNNfn, Newsweek, Success Mag., Crain’s NY and Barron’s
    • David Houle, Chief Business Strategist
    • VP Sales for launch of MTV, VH1, CNN Headline News
    • 25+ yrs in media, advertising sales, and programming
    • Won a Peabody, two Emmys and was nominated for an Academy Award
    • Public Speaker, Author, Featured Columnist on Oprah.com
  • 4. Blueliner New York
  • 5. Blueliner Bangladesh
  • 6. Blueliner India
  • 7. About IWM Network
    • Macedonian portal for information and communication technology
    • Web 2.0 medium
    • Mission: support , educate and promote the Macedonian IT potential
    • Mix between interactive marketing agency and consulting company
    • Specializes in branding, design, web development and e-marketing
    • Private company established in 2008
  • 8. Blueliner’s 7 Pillars of e-Marketing Pillar 1. Search Engine Optimization Pillar 2. Online Advertising (PPC, CPM) Pillar 3. Email Marketing Pillar 4. Interactive PR Pillar 5. Affiliate Marketing (CPA/CPL) Pillar 6. Web Analytics Pillar 7. Social Media
  • 9. THE AGE OF DIGITAL ECONOMY
  • 10. Example #1: Money/Payment
  • 11. Example #2: Services
  • 12. Example #3: Information
  • 13. Example #4: Business 24 yr old musician Tihomir Cvetkovski from Prilep, Macedonia
  • 14. Example #5: Decision Making Status question: Good pizza in Skopje, Macedonia?
  • 15. Example #5: Decision Making (cont.) People I’ve never directly met or I’ve been introduced to….
  • 16. Example #5: Decision Making (cont.)
  • 17. WHAT’S CHANGED…?
  • 18. Information "So why did we build a new search indexing system? Searchers want to find the latest relevant content and publishers expect to be found the instant they publish." - Google blog post "Our new search index: Caffeine"
  • 19. Old School…
  • 20. New School…
  • 21. WHAT ELSE HAS CHANGED?
  • 22. WELL, NOW USERS PWN THE WORLD!
  • 23. Users pwn the Web!
    • They can use millions of easy available tools to publish info and say what they want to say, without censorship…
  • 24. Users pwn the Web!
    • They have voice and are also well connected between each other on a global level via multiple platforms….
  • 25. Users pwn the Web!
    • They control the situation and can cause serious damage…
      • Ex. Toyota, BP Oil Spil, Iran, Mumbai…
  • 26. Users pwn the Web!
  • 27. Users pwn the Web!
  • 28. Users pwn the Web!
  • 29. Users pwn the Web!
  • 30. Clients are always right… … except when they are NOT!
  • 31. Clients are not always right!?
  • 32. Clients are not always right!?
  • 33. SO, WHAT TO DO ABOUT THIS?
  • 34. 1) Learn to Compete on a Global Level
  • 35. 2) Learn to Communicate
  • 36. 3) Be Brave and Innovative…
  • 37. 3) Start Thinking Outside the Box
  • 38. 4) Invest and Experiment CLIENT BENEFITS FROM TOP SEARCH ENGINE RANKINGS “ Honeymoon vacation” 60,000 searches per month! 1 st page of Google, 5 th listing
  • 39. SEM Case Study: Lufthansa Airlines
          • Client:
    • Lufthansa serves more than 330 destinations in over 90 countries. It is renowned for its service to Germany, Europe and beyond. The identified challenges we faced: the airline needed to overcome the high price-point perception to successfully target the economically savvy ethnic consumer while competing against multiple non-stop carriers.
    • Campaign Objective:
    • Identify and increase overall market share within untapped U.S. communities. Shift leisure sales from agents to weflyhome.com.
    • Services Rendered:
    • Market research and consumer preference analysis; Marketing strategy development; creative solutions; Targeted media planning and buying; Online ip-targeting; PR and multicultural relations and Consulting on market preferences and trends.
    • Results:
    • Traffic to special online booking portal increased from 0 to 300,000 unique web users in 6 months; Ticket revenue surpassed business case target by 91% in 2005 and 130% in 2006. In 2008, October’s movie night campaign garnered 16,000 new visitors to the microsite. In January 2009 advanced bookings to India increased by 30% compared to last year – in a downturn economy.
    • Client Testimonial:
    • “ Without a doubt our marketing activities and efforts have made a strong contribution towards this success ,” Dirk Janzen, Director, Leisure & Online Sales.
  • 40. 5) Use the Tools
  • 41. 6) Learn to Adapt to New Things
  • 42. Learn to adapt quickly or…
  • 43. Tnx! Damjan Arsovski [email_address] [email_address] +1 914 410-6323 +389 71 60 30 81 @arsovski