Facebook Lifehacks
April 2014
Why Market on Facebook?
It is the No.1 Social Media website in
Singapore & the World
•Over 3 million Singaporeans on Faceb...
Why Market on Facebook?
Facebook is your marketing asset
chm.conversion-hub.com
CONFIDENTIAL
• Always ‘ON” marketing.
• Un...
Why Market on Facebook?
chm.conversion-hub.com
CONFIDENTIAL
Credits: www.tocofi.com
Facebook influences buying behaviour
•...
Why Market on Facebook?
Social Proof
Social proof is the way that people can measure the value of a product or a service o...
Why Market on Facebook?
chm.conversion-hub.com
CONFIDENTIAL
or
Credits: www.makeyourcaloriescount.com Credits: eiling.blog...
Why Market on Facebook?
chm.conversion-hub.com
CONFIDENTIAL
Garphil Enterprise
800 Likes
You are looking to buy a Samsung ...
Why Market on Facebook?
Social Proof
Social proof is very powerful in getting new traffic, gaining instant credibility, an...
4C Life Cycle
chm.conversion-hub.com
CONFIDENTIAL
C
C
C
C
apture revelant fans
onnect & convince
onvert to leads
ultivate ...
4C Facebook Life Cycle
chm.conversion-hub.com
CONFIDENTIAL
1. Capture Fans
• Sweepstake Giveaways
• Online Quiz
2. Connect...
4C Facebook Life Cycle
chm.conversion-hub.com
CONFIDENTIAL
1. Capture Fans
• Great for acquiring fans
• Use this when < 5,...
Growth Hack
chm.conversion-hub.com
CONFIDENTIAL
List of contest builders and Facebook tools that you can use to quickly de...
chm.conversion-hub.com
CONFIDENTIAL Credits: themountaintopguru.wordpress.com
GROWTH HACKS
Growth Hacks: Re-evaluate Targeting
chm.conversion-hub.com
CONFIDENTIAL
# Re-evaluate your Facebook Ad Targeting
How do we...
Growth Hacks: Re-evaluate Targeting
chm.conversion-hub.com
CONFIDENTIAL
# Re-evaluate your Facebook Ad Targeting
Growth Hacks: Re-evaluate Targeting
chm.conversion-hub.com
CONFIDENTIAL
# Target your Email List
Source: Technorati.com
Growth Hacks: Re-evaluate Targeting
chm.conversion-hub.com
CONFIDENTIAL
# Target your Email List
Growth Hacks: Re-evaluate Targeting
chm.conversion-hub.com
CONFIDENTIAL
# Target your Website Audience
Growth Hacks: Re-evaluate Targeting
chm.conversion-hub.com
CONFIDENTIAL
# Target your Competitors’ Fans & Groups
Facebook Split Test
chm.conversion-hub.com
CONFIDENTIAL
Result: 67 Likes Result: 435 Likes
Ads lead to Facebook page. Ads ...
chm.conversion-hub.com
CONFIDENTIAL Credits: themountaintopguru.wordpress.com
WHAT MAKES
CONTENT VIRAL?
Why do people share on Facebook?
People share things that make them look good and define them.
chm.conversion-hub.com
CONF...
What makes content go viral?
1. Emotional Effect – Emotionally charged content got shared most often
chm.conversion-hub.co...
What makes content go viral?
2. Positivity Effect - Positive Content is more likely to go viral
chm.conversion-hub.com
CON...
What makes content go viral?
chm.conversion-hub.com
CONFIDENTIAL
Low Positivity High Positivity
High Emotional Charge
Low ...
What makes content go viral?
3. QUOTE and Get 10X – 100X Likes
chm.conversion-hub.com
CONFIDENTIAL
“Don't be satisfied wit...
What makes content go viral?
4. ASK fans to comment and like
chm.conversion-hub.com
CONFIDENTIAL
Key Take Aways
chm.conversion-hub.com
CONFIDENTIAL
1. Emotions
2. Positive
3. Quote
4. Ask for Action
Eugene Sim
Conversion Hub Marketing
Email : eugenesim@conversion-hub.com
Tel : +65 6844 3935
Mobile : +65 9025 4725
Life’s...
Contact
Eugene Sim
Conversion Hub Marketing
Email : eugenesim@conversion-hub.com
Tel : +65 6844 3935
Mobile : +65 9025 4725
Facebook Workshop
chm.conversion-hub.com
CONFIDENTIAL
Interested to learn more? Join Eugene at next Wednesday (16 April) a...
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ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months by Eugene Sim, Conversion Hub

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ISS Social Media (Re) Connections Seminar, 11 April 2014

Presentation by Eugene Sim, Conversion Hub Marketing

"Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months"

#isssem #isssocial

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  • Important to go in this order
    Determine which C you are in
  • hunters
  • Evolution of Your Facebook Ads Targeting
  • With FBX, you have to use an approved third party instead of building the ads through Power Editor or the self-serve ad tool.
    And when you create FBX, it is a specific type of ad. It’s essentially a domain ad that can run either in the News Feed or sidebar. Tight restrictions on what you can do, and advertising isn’t connected to your page.
    With Website Custom Audiences, you can create such ads within Power Editor and the self-serve ad tool. So first of all, this is much more convenient as it allows you to keep track of all advertising efforts in one place.
    But the biggest advantage for WCA, in my opinion, is that you can create any ad the way you normally would, using the WCA you created as your targeted audience.
    Advertisers could ask Facebook to find the top 1% (optimize for similarity) or 5% (optimize for greater reach) of users in a specific country who were similar to their customers.
  • One final advantage is that we can plausibly assume that WCA will be cheaper than FBX. While FBX is plenty effective and affordable, the third parties need to take their cut. This is no longer necessary.
  • In 2012, Professor Kathleen Milkman of Wharton University published a study in the Journal of Marketing where she and her colleagues studied over 7,000 New York Times posts and looked to see which ones would go most
    viral. They found that there was very strong correlation between content that was highly emotionally charged and the content that got shared the most. This is a concept known as the integral affect
    John Unger with his 19-year-old dog Schoep that he holds as he sleeps in Lake Superior, Wisconsin, to help cope with the dog&amp;apos;s arthritis.
    After 18 years of loyal companionship, a Wisconsin man is trying to comfort a dear friend through his final days of life.
    A photo of John Unger holding his shepherd mix in a lake as the dog sleeps has gone viral, the image portraying the incredible bond between man and dog.
    A professional photographer, Hannah Stonehouse Hudson, took the photo near Bayfield’s Reiten Beach in Lake Superior. Unger, 49, had asked her to chronicle his peaceful moments in the lake with dog Schoep, who is suffering from arthritis, the Duluth News Tribune reported.
    Read more: http://www.nydailynews.com/news/national/photo-john-unger-cradles-arthritic-sleeping-dog-lake-superior-ease-best-friend-pain-article-1.1133642#ixzz2uAKedaMd
  • In Professor Milkman’s same study, she found that positive photos and content are much more likely to go viral than negative content. This quality is called valence. Researchers
    in this study found that content that was more positive or had the most positive valence, as well as the most highly charged, emotionally loaded content, was more likely to go viral.
    Read more: http://www.nydailynews.com/news/national/photo-john-unger-cradles-arthritic-sleeping-dog-lake-superior-ease-best-friend-pain-article-1.1133642#ixzz2uAKedaMd
  • ISS Social Media Seminar :: Slides on Facebook LifeHacks: Increase your engagement by 10-100x and get 20,000 fans within 2 months by Eugene Sim, Conversion Hub

    1. 1. Facebook Lifehacks April 2014
    2. 2. Why Market on Facebook? It is the No.1 Social Media website in Singapore & the World •Over 3 million Singaporeans on Facebook (82% of online population) 80% of people try new products and services based on their friend’s recommendations on social media! •Friends likely to have similar interests or are in similar life stage (e.g. parents with primary school kids) chm.conversion-hub.com CONFIDENTIAL Source: Social Bakers, 2013
    3. 3. Why Market on Facebook? Facebook is your marketing asset chm.conversion-hub.com CONFIDENTIAL • Always ‘ON” marketing. • Unlike advertising, a Facebook Page gives your business a recurring benefit that you own. • The value of your Facebook Page grows over time
    4. 4. Why Market on Facebook? chm.conversion-hub.com CONFIDENTIAL Credits: www.tocofi.com Facebook influences buying behaviour •Facebook increase the likelihood of a purchase by 51% •Facebook is your social proof. An indication of Trust.
    5. 5. Why Market on Facebook? Social Proof Social proof is the way that people can measure the value of a product or a service or a business chm.conversion-hub.com CONFIDENTIAL Credits: www.makeyourcaloriescount.com
    6. 6. Why Market on Facebook? chm.conversion-hub.com CONFIDENTIAL or Credits: www.makeyourcaloriescount.com Credits: eiling.blogspot.sg Tian Tian Tong Fong Fatt Which one will you perceive to serve up a better plate of Chicken rice? You and your friends are looking for dinner at Maxwell, you come across these 2 chicken rice shops below:
    7. 7. Why Market on Facebook? chm.conversion-hub.com CONFIDENTIAL Garphil Enterprise 800 Likes You are looking to buy a Samsung Note 3 and you come across the 2 FB pages below: Which one are you more likely to trust? or Kasia Mobile 26,000 Likes
    8. 8. Why Market on Facebook? Social Proof Social proof is very powerful in getting new traffic, gaining instant credibility, and in some cases, instant trust. The more FB Likes, comments and shares your content has, the more social proof. The more social proof, the better you market and sell. chm.conversion-hub.com CONFIDENTIAL
    9. 9. 4C Life Cycle chm.conversion-hub.com CONFIDENTIAL C C C C apture revelant fans onnect & convince onvert to leads ultivate champions 0 - 5000 3,000 onwards 5,000 onwards 10,000 onwards
    10. 10. 4C Facebook Life Cycle chm.conversion-hub.com CONFIDENTIAL 1. Capture Fans • Sweepstake Giveaways • Online Quiz 2. Connect with Fans • Photo Contest • Video Contest • Other Content Creation 3. Convert to leads • Coupons • Offers
    11. 11. 4C Facebook Life Cycle chm.conversion-hub.com CONFIDENTIAL 1. Capture Fans • Great for acquiring fans • Use this when < 5,000 fans • Award relevant prize ($100 in value) 2. Connect with Fans • Great for engagement • Only use this when > 8,000 fans • Prize value has to be larger (e.g. iPad Air) • Keep contest mechanics simple 3. Convert to leads • Exclusive to Facebook • Offer real value
    12. 12. Growth Hack chm.conversion-hub.com CONFIDENTIAL List of contest builders and Facebook tools that you can use to quickly deploy your contests Claim your free trial: http://chm.conversion-hub.com/social- media-marketing-agency/index.php
    13. 13. chm.conversion-hub.com CONFIDENTIAL Credits: themountaintopguru.wordpress.com GROWTH HACKS
    14. 14. Growth Hacks: Re-evaluate Targeting chm.conversion-hub.com CONFIDENTIAL # Re-evaluate your Facebook Ad Targeting How do we currently target our audience on Facebook?
    15. 15. Growth Hacks: Re-evaluate Targeting chm.conversion-hub.com CONFIDENTIAL # Re-evaluate your Facebook Ad Targeting
    16. 16. Growth Hacks: Re-evaluate Targeting chm.conversion-hub.com CONFIDENTIAL # Target your Email List Source: Technorati.com
    17. 17. Growth Hacks: Re-evaluate Targeting chm.conversion-hub.com CONFIDENTIAL # Target your Email List
    18. 18. Growth Hacks: Re-evaluate Targeting chm.conversion-hub.com CONFIDENTIAL # Target your Website Audience
    19. 19. Growth Hacks: Re-evaluate Targeting chm.conversion-hub.com CONFIDENTIAL # Target your Competitors’ Fans & Groups
    20. 20. Facebook Split Test chm.conversion-hub.com CONFIDENTIAL Result: 67 Likes Result: 435 Likes Ads lead to Facebook page. Ads lead to Facebook Contest # Leads Ads to a Facebook Contest Tab
    21. 21. chm.conversion-hub.com CONFIDENTIAL Credits: themountaintopguru.wordpress.com WHAT MAKES CONTENT VIRAL?
    22. 22. Why do people share on Facebook? People share things that make them look good and define them. chm.conversion-hub.com CONFIDENTIAL
    23. 23. What makes content go viral? 1. Emotional Effect – Emotionally charged content got shared most often chm.conversion-hub.com CONFIDENTIAL High Emotional Charge Low Emotional Charge 4,276 Likes 321 Comments 785 Shares 124 Likes 12 Comments 51 Shares
    24. 24. What makes content go viral? 2. Positivity Effect - Positive Content is more likely to go viral chm.conversion-hub.com CONFIDENTIAL + Emotion - Emotion 4,485 Likes 163 Comments 476 Shares 14 Likes 0 Comments 0 Shares
    25. 25. What makes content go viral? chm.conversion-hub.com CONFIDENTIAL Low Positivity High Positivity High Emotional Charge Low Emotional Charge Most viral content= High Emotions + High Positivity
    26. 26. What makes content go viral? 3. QUOTE and Get 10X – 100X Likes chm.conversion-hub.com CONFIDENTIAL “Don't be satisfied with stories, how things have gone with others. Unfold your own myth.” ― Rumi, 14 Likes 2 Comments 3 Shares No Text 2,225 Likes 285 Comments 253 Shares
    27. 27. What makes content go viral? 4. ASK fans to comment and like chm.conversion-hub.com CONFIDENTIAL
    28. 28. Key Take Aways chm.conversion-hub.com CONFIDENTIAL 1. Emotions 2. Positive 3. Quote 4. Ask for Action
    29. 29. Eugene Sim Conversion Hub Marketing Email : eugenesim@conversion-hub.com Tel : +65 6844 3935 Mobile : +65 9025 4725 Life’s about courage and going into the unknown.
    30. 30. Contact Eugene Sim Conversion Hub Marketing Email : eugenesim@conversion-hub.com Tel : +65 6844 3935 Mobile : +65 9025 4725
    31. 31. Facebook Workshop chm.conversion-hub.com CONFIDENTIAL Interested to learn more? Join Eugene at next Wednesday (16 April) at 3pm! To register: http://www.eventbrite.sg/e/doubl e-your-business-create- recurring-automated-sales- tickets-11068804091

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