Why is that
Edgerank is an algorithm used
by Facebook to determine
where and what posts appear on
each individual user’s news feed
in order to give users relevant &
Interaction = Lowered Edge Quality
= Less page visibility, reach, eyeballs etc.
Pure brand info is boring
and doesn’t engage.
about the brand.
Because being reactive does not
give your brand long term gains.
Content is (still)
Fairil Yeo l Business Director
Fairil Yeo - LinkedIn