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ISR’s “Service Provider Targeting and Segmentation Tool” offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information.
This analysis includes 104 media outlets across the following channels:
Attendance at 27 leading conferences
Visitation across 10 influential industry websites
Subscription to 15 influential e-mail newsletters/newsfeeds
Readership to 49 industry print publications
Usage across 3 major social media platforms
Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by organizational size.
For full preview, visit our website: http://www.isrreports.com/product/2014-service-provider-message-targeting-and-segmentation-tool/