NEWS
2014 Service Provider
Message Targeting and
Segmentation Tool
An analysis of biopharma’s conference attendance,
websi...
www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 2
act with confidence...
www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 3
act with confidence...
www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 4
act with confidence...
www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 5
act with confidence...
www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 6
act with confidence...
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www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 9
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2014 Service Provider Message Targeting and Segmentation Tool

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ISR’s “Service Provider Targeting and Segmentation Tool” offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information.
This analysis includes 104 media outlets across the following channels:
Attendance at 27 leading conferences
Visitation across 10 influential industry websites
Subscription to 15 influential e-mail newsletters/newsfeeds
Readership to 49 industry print publications
Usage across 3 major social media platforms
Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by organizational size.


For full preview, visit our website: http://www.isrreports.com/product/2014-service-provider-message-targeting-and-segmentation-tool/

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Transcript of "2014 Service Provider Message Targeting and Segmentation Tool"

  1. 1. NEWS 2014 Service Provider Message Targeting and Segmentation Tool An analysis of biopharma’s conference attendance, website visitation, social media usage, and newsletter and print publication readership. Info@ISRreports.com ©2014 Industry Standard Research www.ISRreports.com PREVIEW
  2. 2. www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 2 act with confidence Report Overview ISR’s “Service Provider Targeting and Segmentation Tool” offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information. This analysis includes 104 media outlets across the following channels: • Attendance at 27 leading conferences • Visitation across 10 influential industry websites • Subscription to 15 influential e-mail newsletters/newsfeeds • Readership to 49 industry print publications • Usage across 3 major social media platforms Individual media outlet use is analyzed and presented in aggregate, by geographic location, and by organizational size. 37Charts and Graphs 172Respondents 52Pages How you can use this report: Methodology: • Improve advertising efficiency and cost effectiveness: Reach your biopharmaceutical customers by understanding their information- seeking patterns and distributing your messages through the most effective channels and outlets • Optimize strategic messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message All respondents (N=172) hold responsibility and decision-making power for drug development activities within a biopharmaceutical organization. Data for this report were compiled from multiple ISR survey events. NEXT: Media Outlets Evaluated 56% North America 33% Western Europe 4% Asia (excluding Japan) 2% Middle East/ India 2% Japan 2% Eastern Europe 1% Australia R&D $1B or more, 56%R&D $100M-$999M, 24% R&D less than $100M, 19% Respondent Company Size Respondent Geography
  3. 3. www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 3 act with confidence 1. Preferred Ways of Learning 2. Conference Attendance 3. Website Visitation 4. Email Newsletters and Newsfeeds Readership 5. Print Publication Readership 6. Social Media Usage Major Sections Media Outlets Evaluated Conferences: • AAAAI (American Academy of Allergy, Asthma, and Immunology) • AAPS (American Association of Pharmaceutical Scientists) • ASCO • ASCPT (American Society for Clinical Pharmacology and Therapeutics) • SENT • Bio Europe • BIO International • Bio / Pharmaceutical Forum on Strategic Sourcing & Procurement • CBI –Late Phase Research • Central Labs West Conference • Clinical Outsourcing • DIA Annual Meeting US • DIA China Annual Meeting • DIA Euro • Drug Safety Forum • Exploratory Clinical Development World • Exploratory Development Conference Europe • Global Clinical Trial Partnerships • Pharmacoeconomics, Outcomes Research • Partnerships in Clinical Trials • Phase 1 Clinical Trials • SCDM • Scientific Session American College for Cardiology • Society of Toxicology • World Congress of Pain • World PharmaTrials Asia • World Vaccine Congress Websites: • www.FiercePharma.com • www.FierceBiotech.com • www.AppliedClinicalTrialsOnline.com • www.FindPharma.com • www.Pharmalive.com • www.ScripClinicalResearch.com • www.Pharmexec.findpharma.com • www.outsourcing-pharma.com • www.FirstWordPlus.com • www.ThePinkSheet.com • www.Webmd.com E-mail Newsletters/Newsfeeds: • First Word • Source Solution/ News Source • Applied Clinical Trials Direct • Applied Clinical Trials Digital Edition • Contract Pharma • Daily Advantage • DIA Daily • Outsourcing Pharma • Therapeutics Daily • Fierce Pharma • Fierce Biotech • MedAdNewsDigital Edition • Pharma Executive Digital Edition • Pharmalot • R&D Directions Digital Edition
  4. 4. www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 4 act with confidence Print Publications: • Applied Clinical Trials • Bio Executive International • Business Week • Center Watch • Contract Pharma • Daily Telegraph • DIA • European Pharmaceutical Contractor • European Pharmaceutical Executive • European Pharmaceutical Marketing • Financial Times • Financial Times Deutschland • Focus • Forbes • Fortune • Genetic Engineering News • IN VIVO • Lancet • I’Observateur • Management Today • MedAdNews • Medical Marketing & Media • Nature • Nature Biotechnology • New England Journal of Medicine • Newsweek • Outsourcing Pharma • PharmaBusiness • PharmaFocus • PharmaVoice • Pharmaceutical Executive • Pharmaceutical Marketing • PharmaTimes • Pink Sheet • R&D Directions • SalesPro • Scientific America • Scrip Newsletter (hard copy) • Spiegel • Sunday Telegraph • Sunday Times • The Economist • The Guardian • The Observer • The Times • Time • Wall Street Journal • Life Science Leader Social Media: • Facebook • LinkedIn • Twitter
  5. 5. www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 5 act with confidence Table of Contents For full table of contents and additional sample pages, download the full preview from our website: http://www.isrreports.com/product/2014-service-provider- message-targeting-and-segmentation-tool/
  6. 6. www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 6 act with confidence Sample Page Ways of Learning New Information 1% 10% 20% 27% 28% 33% 40% 41% 43% 44% 51% 52% 0% 10% 20% 30% 40% 50% 60% Other Direct mail marketing Social Media Email marketing Visiting specific websites on a routine basis Through formal channels within my organization From service providers Webinars Conducting web searches (e.g. Google) Reading industry printed magazines Word-of-mouth from within my organization Industry conferences (n=172) Industry Standard Research 7 “How do you currently learn about innovation in your industry? Please select all that apply.” ©2014 ISR Reports
  7. 7. www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 7 act with confidence Sample Page Value of Information Channels Industry Standard Research 8 “How much value do you place on each of the following information channels as providers of industry news and information?” Showing results from both 2013 and 2012 survey 9% 11% 55% 45% 30% 37% 6% 7% 0% 25% 50% 75% 100% 2013 Social media sites (i.e. Twitter, LinkedIn, Facebook)… 2012 Social media sites (i.e. Twitter, LinkedIn, Facebook)… 2013 Email newsletters (N=172) 2012 Email newsletters (N=291) 2013 Industry print publications (N=172) 2012 Industy print publications (N=291) 2013 Web searches, websites (N=172) 2012 Web searches, websites (N=291) 2013 Industry conferences (N=172) 2012 Industry conferences (N=291) High value Moderate value Little value No value ©2014 ISR Reports Data available in full report
  8. 8. www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 8 act with confidence Sample Page For full table of contents and additional sample pages, download the full preview from our website: http://www.isrreports.com/product/2014-service-provider- message-targeting-and-segmentation-tool/
  9. 9. www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 9 act with confidence Ordering Information Industry Standard Research (ISR) is the premier, full service market research provider to the pharma and pharma services indus- tries.  With over a decade of experience in the industry, ISR delivers an unmatched level of domain expertise.    For more information about our off-the-shelf intelligence and custom research offerings, please visit our Web site at www.ISRreports.com, email info@ISRreports.com, or follow us on twitter @ISRreports. About Industry Standard Research Save on this, or any ISR report, by registering a free account Register now • Receive a $250 instant credit towards any ISR report • Earn 10% credit towards all future purchases • Receive advanced notifications on ISR’s latest reports and free resources For pricing and ordering information, please visit our website: http://www.isr- reports.com/product/2014-service-provider-message-targeting-and-segmen- tation-tool/
  10. 10. www.ISRreports.com ©2014 | Preview of: 2014 Service Provider Message Targeting and Segmentation Tool 10 act with confidence www.ISRreports.com ©2013 | Preview of: Benchmarking the Pharma Industry’s HEOR Functions 10 act with confidence www.ISRreports.com ©2014 | Preview of: Benchmarking European Investigator Payments 10 act with confidence www.ISRreports.com ©2013 | Preview of: Benchmarking the Pharma Industry’s HEOR Functions 10 act with confidence The ISR Difference Custom-quality syndicated market research www.ISRreports.com ISR's Reports The Common Syndicated Reportvs. How confident are you? vs. DataCollection ISR's proprietary data collection tools and channels support fast, high quality data collection Struggle to recruit the right targets and enough of them vs. SampleSizes Robust sample sizes that instill confidence Often insufficient industry representation that leaves you defending results vs.vs. Research methods Mostly primary research; always appropriate for the topic One size fits all; usually publically available data vs.vs. Respondents Sophisticated screening ensures genuine decision-makers Undisclosed methodologies and respondent demographics vs.vs. Analysts Decades of experience means more insights that are immediately usable Junior analysts capable of reporting numbers

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