2013 Service Provider’s
Message Targeting and
Segmentation Tool:
An analysis of biopharma’s conference attendance,
website...
www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 2
act with confiden...
www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 3
act with confiden...
www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 4
act with confiden...
www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 5
act with confiden...
www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 6
act with confiden...
www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 7
act with confiden...
www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 8
act with confiden...
www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 9
act with confiden...
Upcoming SlideShare
Loading in...5
×

2013 Service Provider’s Message Targeting and Segmentation Tool:

149

Published on

ISR’s “2013 Service Provider’s Targeting and Segmentation Tool” report offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information. This analysis includes the use of 135 media outlets across the following channels:

• Attendance at 37 leading conferences
• Visitation across 11 influential industry websites
• Subscriptions to 15 e-mail newsletters/newsfeeds
• Readership for 69 industry print publications
• Professional usage across 3 major social media platforms

Individual media outlet use is presented in aggregate, by geographic location, and by organizational size.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
149
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2013 Service Provider’s Message Targeting and Segmentation Tool:

  1. 1. 2013 Service Provider’s Message Targeting and Segmentation Tool: An analysis of biopharma’s conference attendance, website visitation, social media usage, and newsletter and print publication readership. Info@ISRreports.com ©2013 Industry Standard Research www.ISRreports.com PREVIEW
  2. 2. www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 2 act with confidence Report Overview 49 Pages 33 Charts and Graphs 392 Respondents Q3, 2013 Publication Date Respondent Geography: North America, 66% Europe, 26% Asia Pacific, 6% Middle East/India, 2% · R&D $1B or more, 57% · R&D $100M-$999M, 28% · R&D less than $100M, 15% Respondent Company Size ISR’s “2013 Service Provider’s Targeting and Segmentation Tool” report offers a unique resource to identify how biopharma drug development decision-makers seek information and which media outlets they use to obtain that information. This analysis includes the use of 135 media outlets across the following channels: • Attendance at 37 leading conferences • Visitation across 11 influential industry websites • Subscriptions to 15 e-mail newsletters/newsfeeds • Readership for 69 industry print publications • Professional usage across 3 major social media platforms Individual media outlet use is presented in aggregate, by geographic location, and by organizational size. Methodology: N=392 All respondents hold responsibility and decision-making power for drug development activities within a biopharmaceutical organization. Data for this report were compiled from multiple ISR survey events. Valuable For: Marketing responsibilities within clinical service providers
  3. 3. www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 3 act with confidence Report Overview What you will learn in this report: • How biopharmaceutical industry professionals prefer to learn about innovation in the industry • Which channels are seen as most important and most valuable, and how this will change in the future • Biopharmaceutical attendance/visitation/readership data for 135 different media outlets How you can use this report: • Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patters and distributing your messages through the most effective channels and outlets • Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message Major Sections: 1. Preferred Ways of Learning 2. Conference Attendance 3. Website Visitation 4. Email Newsletters and Newsfeeds Readership 5. Print Publication Readership 6. Social Media Usage
  4. 4. www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 4 act with confidence Table of Contents About This Report Methodology Executive Summary Preferred Ways of Learning Future Importance of Information Channels Value of Information Channels Conference Attendance List of Conferences Provided All Respondents By Company Size By Geography Website Visitation List of Websites Provided All Respondents By Company Size By Geography Email Newsletter and Newsfeed Readership List of Newsletters Provided All Respondents By Company Size By Geography Print Publication Readership List of Publications Provided All Respondents By Company Size By Geography Social Media Usage All Respondents Twitter LinkedIn Facebook Respondent Demographics
  5. 5. www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 5 act with confidence Conferences: • AAAAI (American Academy of Allergy, Asth- ma, and Immunology) • AAPS (American Association of Pharmaceuti- cal Scientists) • Annual Euro Meeting • Annual Pharmocovigilance • ASCO • ASCPT (American Society for Clinical Phar- macology and Therapy • ASENT- CNS • Bio / Pharmaceutical Forum on Strategic Sourcing & Procurement • BIO Europe • BIO International • Biomarket Congress • BioPharma Asia Convention • CBI Drug Safety and Risk Management • CBI- Late Phase Research • CBI Registries and Post Approval Studies Congress • Central Labs West Conference • Clinical Outsourcing • DIA annual Meeting US • DIA China Annual Meeting • DIA Euro • Drug Safety Forum • Exploratory Clinical Development World • Exploratory Development Conference Europe • Global Clinical Trial Partnerships • ISPOR- Pharmacoeconomics, Outcomes, Research • Late Phase Drug Development World Americas • Life Sciences Technology Insight Conference • Outsourcing in Clinical Trials West Coast • Partnerships in Clinical Trials • Phase 1 Clinical Trials • SCDM • Scientific Session American College for Cardiology • Society of Toxicology • World Congress of Pain • World Generic Medicine Congress Europe • World Pharma Trials Asia • World Vaccine Congress Websites: • www.AppliedClinicalTrialsOnline.com • www.FirceBiotech.com • www.FiercePharma.com • www.FirstWordPlus.com • www.Pharmalive.com • www.Pharmaexec.com • www.Online.wsj.com • www.Outsourcing-pharma.com • www.ScripClinicalResearch.com • www.Thepinksheet.com • www.webmd.com E-mail Newsletters/Newsfeeds: • Applied Clinical Trials Direct • Applied Clinical Trials Digital Edition • Contract Pharma • Daily Advantage • DIA Daily • Fierce Biotech • Fierce Pharma • First Word • MedAdNews Digital Edition • Outsourcing Pharma • Pharma Executive Digital Edition • Pharmalot • R&D Directions Digital Edition • Source Solution/ News Source • Therapeutics Daily Print Publications: • Applied Clinical Trials • Arzneimittelzeitung • Arztezeitung • Bio Executive International • Business Week • Capital • Center Watch • Contract Pharma • Daily Telegraph • Data Basics Media Outlets Included:
  6. 6. www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 6 act with confidence Report Metrics • DIA • Die Suddeutsche • Die Zeit • European Pharmaceutical Contractor • European Pharmaceutical Executive • European Pharmaceutical Marketing • Financial Times • Financial Times Deutschland • Focus • Forbes • Fortune • Frankfurter Allgemeine • Genetic Engineering News • Handelsblatt • In VIVO • Lancet • l’Observateur • Management Today • Marketing • Marketing Week • MedAd News • Medical Marketing & Media (MM&M) • N & O • Nature • Nature Biotechnology • New England Journal Of Medicine • Newsweek • Outsourcing Pharma • Pharma Business • Pharma Focus • Pharmalot • Pharma Marketing Journal • Pharma Visions • Pharma Voice • Pharmaceutical Executive • Pharmaceutical Marketing • PharmaField • Pharma Scope • Pharma Times • Pink Sheet • PMG (Pharma Marketing Service) • PMT (Product Management Today) • PMS (Journal of Pharmaceutical Sales Manages Group) • R&D Direction • SalesPro • Scientific America • Script Newsletter (hardcopy) • Specialty Pharma • Spiegel • Stern • Sunday Telegraph • Sunday Times • The Economist • The Guardian • The Observer • The Times • Time • Wall Street Journal • Wirtschaftswoche Social Media: • Facebook • LinkedIn • Twitter
  7. 7. www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 7 act with confidence Value of Information Channels Industry Standard Research 9 “How much value do you place on each of the following information channels as providers of industry news and information?”   4%   11%   21%   32%   35%   26%   45%   57%   51%   48%   42%   37%   22%   17%   16%   27%   7%   0%   25%   50%   75%   100%   Social  media  sites  (i.e.  TwiWer,  LinkedIn,  Facebook)   Email  newsleWers   Industry  print  publica5ons   Web  searches,  websites   Industry  conferences   (n=291)   High  value   Moderate  value   LiWle  value   No  value   ©2013  ISR  Reports   Sample Page
  8. 8. www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 8 act with confidence Sample Page Full table of contents and additional sample pages available in the full preview, free on our website: http://www.isrreports.com/product/2013-service-providers-message-target- ing-and-segmentation-tool/
  9. 9. www.ISRreports.com ©2013 | Preview of: 2013 Service Provider’s Message Targeting and Segmentation Tool 9 act with confidence Ordering Information Industry Standard Research (ISR) is the premier, full service market research provider to the pharma and pharma services industries.  With over a decade of experience in the industry, ISR delivers an un- matched level of domain expertise.    For more information about our off-the-shelf intelligence and custom research offerings, please visit our Web site at www.ISRreports.com, email info@ISRreports.com, or follow us on twitter @ISRreports. About Industry Standard Research Pricing and ordering information available on our website: http://www.isrreports.com/product/2013-service-providers-message-target- ing-and-segmentation-tool/

×