עמוס גבע, בכנס איגוד האינטרנט "פיתוח וניו מידה תחת אש" מספר על פעילות StandWithUs בזמן המבצע הצבאי עמוד ענן.

1. New Media & Public opinion
Personal stories >> Information >> Narrative

2. Personal Stories
 Most interesting and viral posts are around
personal testimonies.

3. Credible Information
 Respond to lies with
facts.

4. Credible Information
 Release credible information on high interest issues:
Human rights, war ethics, victims:

5. Narrative - Perspective
 Try to give
people on the
other side of
the screen a
sense of
empathy.

6. Points for improvement
 Deepen the already existing cooperation
between pro-Israel NGO's & Gov./IDF.
 Technological advantage – social apps, mini
sites, mobile apps – development.
 Language – Translation into popular foreign
languages – French, Spanish, Russian,
Arabic, German, etc.