עמוס גבע - StandWithUs

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עמוס גבע, בכנס איגוד האינטרנט "פיתוח וניו מידה תחת אש" מספר על פעילות StandWithUs בזמן המבצע הצבאי עמוד ענן.

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עמוס גבע - StandWithUs

  1. 1. New Media & Public opinionPersonal stories >> Information >> Narrative
  2. 2. Personal Stories Most interesting and viral posts are around personal testimonies.
  3. 3. Credible Information Respond to lies with facts.
  4. 4. Credible Information Release credible information on high interest issues:Human rights, war ethics, victims:
  5. 5. Narrative - Perspective Try to give people on the other side of the screen a sense of empathy.
  6. 6. Points for improvement Deepen the already existing cooperation between pro-Israel NGOs & Gov./IDF. Technological advantage – social apps, mini sites, mobile apps – development. Language – Translation into popular foreign languages – French, Spanish, Russian, Arabic, German, etc.

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