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ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
ISM signaleert 12 trends in e-Commerce
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ISM signaleert 12 trends in e-Commerce

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Jurjen Jongejan, Manager Online Marketing bij ISM eCompany signaleert 12 e-Commerce trends die van invloed zijn op het huidige en toekomstige e-commerce landschap. Trends die Jurjen signaleert zijn …

Jurjen Jongejan, Manager Online Marketing bij ISM eCompany signaleert 12 e-Commerce trends die van invloed zijn op het huidige en toekomstige e-commerce landschap. Trends die Jurjen signaleert zijn onder andere: Dynamic pricing, behavorial pricing, behavioral targeting, mobile e-Commere, image recognition, cross channel e-commerce en online persuasion

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  • 1. Kennissessie: 12 e-Commerce trends Jurjen Jongejan Manager Online Marketing oktober 2013
  • 2. @jurjenjongejan Even voorstellen: Jurjen Jongejan /jurjenjongejan • Ik ben een Bedrijfskundige van de Erasmus Universiteit • Ik heb ruim 10 jaar ervaring in online marketing & ecommerce • Ik help webwinkels hun omzet en rendement te verhogen • Ik ben blogger op • Ik werk bij en als manager van de afdeling internet marketing
  • 3. Full service e-commerce bureau ISM eCompany ♥ e-commerce 200 e-commerce professionals 20 jaar e-commerce ervaring
  • 4. Webshop advies
  • 5. Webshop design
  • 6. Webshop realisatie
  • 7. Webshop marketing
  • 8. 1. 12 e-Commerce trends 2. Vragen & discussie
  • 9. Hoe groot is de e-Commerce markt?
  • 10. (Bron: Thuiswinkel Markt Monitor & GFK. Forecast door Shoping2020 Expert groep (n=444)
  • 11. 12 e-Commerce trends Attract Convert Order value Retain Evangalize
  • 12. 1. Dynamic pricing
  • 13. v v v
  • 14. 2. Behavorial pricing
  • 15. Bron: Thenextweb.com
  • 16. www.shop.nl/productA
  • 17. 3. Mobile e-Commerce
  • 18. Bron: ‘www.emarketer.com, January 2013
  • 19. Bron: Onderzoek retailklanten ISM eCompany, augustus 2013
  • 20. 4. Image Recognition
  • 21. 5. Google Glass
  • 22. 6. Cross-channel e-Commerce; integratie van webshop en winkels
  • 23. Online inspireren en kiezen, offline bestellen
  • 24. Bestellen via kiosk in de winkel en thuis laten bezorgen
  • 25. 7. Consumenten hebben meer vertrouwen in elkaar dan in een merk
  • 26. 8. Consumenten willen korting, véééél korting!
  • 27. Voorbeeld bij zoeken / Photoshop / 9. ‘Big data’
  • 28. Klant A
  • 29. Klant B
  • 30. 10. Onsite behavorial targeting
  • 31. 11. Online persuasion technieken
  • 32. 12. Social Commerce
  • 33. /jurjenjongejan @jurjenjongejan Bedankt voor uw aandacht! Vragen? www.ism.nl /ismecompany /ismecompany @ismecompany

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