Business aproach to Corporate     Social Responsability                           Eurico Sousa                      Novemb...
ContentBCSD PortugalBusiness role: CSRCase Study
Business Role:                      BCSD Portugal                    Case Study                                           ...
Business Role:                        BCSD Portugal                      Outros desafios                                  ...
Business Role:                        BCSD Portugal                    Case Study                                         ...
Business Role:                    BCSD Portugal                    Case Study                                         CSRT...
Business Role:                     BCSD Portugal                      Case Study                                          ...
Business Role:                        BCSD Portugal                        Case Study                                     ...
Business Role:BCSD Portugal                                        Case Study                             CSR         Sour...
Business Role:                     BCSD Portugal                    Case Study                                          CS...
Business Role:                                BCSD Portugal                                     Case Study                ...
Business Role:                     BCSD Portugal                      Case Study                                          ...
Business Role:                            BCSD Portugal                            Case Study                             ...
Business Role:                            BCSD Portugal                             Case Study                            ...
www.bcsdportugal.orgeurico.sousa@bcsdportugal.org
ISLE Professionalization Fair 7. Eurico Sousa: "The business approach to Corporate Social Responsability
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ISLE Professionalization Fair 7. Eurico Sousa: "The business approach to Corporate Social Responsability

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“The business approach to Corporate Social Responsability” (Eurico Sousa, Executive Director of the Business Council for Sustainable Development
(BCSD) Portugal)
Session 2, Topic 5: "Corporate Social Responsibility"
ISLE Professionalization Fair. Lisbon, Portugal, 8-9/11/2011
www.isle-project.eu

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ISLE Professionalization Fair 7. Eurico Sousa: "The business approach to Corporate Social Responsability

  1. 1. Business aproach to Corporate Social Responsability Eurico Sousa November 9th, 2011
  2. 2. ContentBCSD PortugalBusiness role: CSRCase Study
  3. 3. Business Role: BCSD Portugal Case Study CSRNon-profit organisation founded in 2001133 Members in 2011 Our mission is to provide business leadership as a catalyst for change towards Sustainable Development (SD)
  4. 4. Business Role: BCSD Portugal Outros desafios Case Study CSR Our goalsDisseminate & promote sustainability principles and practicesProvide members with the necessary services and tools for an effectiveimplementationDemonstrate the business contribution to sustainable developmentsolutions and to share leading practices among membersObserve and participate in policy development
  5. 5. Business Role: BCSD Portugal Case Study CSR Regional Network Member of WBCSD – World Business Council for Sustainable DevelopmentCEO-led coalition of over 200 multinational companies  economic growth  environmental balance  social progressBusiness platform to… … explore Sustainable Development … share experiences and best practices … advocate the business case in a variety of forums … partner with governments, non-governmental agencies and inter-governmental organizations
  6. 6. Business Role: BCSD Portugal Case Study CSRThe concept of sustainable development has introducedtwo main areas of concern into public and private decision-making The need to diminish our impact on Earth’s natural environment While at the same time Improving living and social standards throughout the world
  7. 7. Business Role: BCSD Portugal Case Study CSRTomorrow’s Societykey issues globalization population poverty environmentkey issues how they affect and are affected by business globalization ADAPTATION. Business acting as a global company population GREATER NEEDS & NEW MARKETS poverty CONTRIBUTION. There are business companies larger and richer than some countries. environment EFFICIENCY. Resource scarcity and worldwide impacts
  8. 8. Business Role: BCSD Portugal Case Study CSR1st STEPUnderstand how those questions affect each business daily performance + outcomes2nd STEPCHANGE. Philanthropy is not the answer. ...as traditional allocation of funds to randomly chosen projects... vs. investment in projects aligned with • Business strategy • External Stakeholders interests’ NEXT STEP is to transform world problems into OPPORTUNITIES
  9. 9. Business Role:BCSD Portugal Case Study CSR Source: WBCSD (2004) Doing business with the poor: a field guide.
  10. 10. Business Role: BCSD Portugal Case Study CSRStrategy & methodologyEX: Addressing Poverty
  11. 11. Business Role: BCSD Portugal Case Study CSR New business models SUPPLYProducts and services that Fulfillment of basic needs. e.g. water and sanitation, access tomeet the needs of poorer Virtuous cycle:communities energy, shelter, food, education, business connectivity development and Successive upgrading leading Local employment socio-economic job creation , local markets and to demand for goods and services benefit resilience to economic shocks DEMAND Purchasing power
  12. 12. Business Role: BCSD Portugal Case Study CSR ...as a result...BUSINESS will strategically allocate INVESTMENTS in socialcauses OR through their own products/servicesNon-profit agencies will have to be MORE STRATEGIC &GOAL ORIENTED in order to establish sound investablesolutions for businessSociety will BENEFIT from solution-oriented projects withmedium and long-term funds
  13. 13. Business Role: BCSD Portugal Case Study CSR «Action Tank: business & poverty»Business aliance for the creation of inclusive and social business in Portugal Raise awareness among business & society for the URGENT NEED of NEW BUSINESS MODELS Identify business opportunities that can benefit vulnerable population sectors – either along the value chain OR from an inclusive/social business perspective Interact with stakeholder towards creating a more FAVOURABLE context to the emergency of inclusive business
  14. 14. Business Role: BCSD Portugal Case Study CSR «Action Tank: business & poverty»Business alliance for the creation of inclusive and social business in PortugalPioneer projects (ex) Danone/Sumol+Compal: creation of new trade channels Goal: Use economic activities to promote the inclusion of a specific population group Target: women with more than 45 y CGD: Microcredit and microfinance projects for social business with Analysis of social micro franchising models
  15. 15. www.bcsdportugal.orgeurico.sousa@bcsdportugal.org

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