Revamping Your Global Site  Strategy with Sitecore     By Jeff Cram and Wendy Derstine               ISITE Design         ...
Our Flight Plan Today1.    Setting the Stage2.    The Air Products Story3.    5 Keys to Getting Global CMS Right4.    Ques...
CMSMYTHBUSTING              #SitecoreSYM   @jeffcram   @wendyderstine
CMS MYTHBUSTING             #SitecoreSYM   @jeffcram   @wendyderstine
Trend: Unifying on a Global CMS  34% of companies are in the midst of a global WCMplatform decision or deployment over the...
Trend: Growing Complexity of       Global vs. Local     Source: Lionbridge Top 5 Trends in Global Web Operations Managemen...
About ISITE Design             #SitecoreSYM   @jeffcram   @wendyderstine
About ISITE Design                            Digital	  Agency	  &	  Long2me	  Sitecore	  Partner	                        ...
Revamping Air Products’ global site strategy and moving 29country sites to a single, centrally managed Sitecore platform  ...
#SitecoreSYM   @jeffcram   @wendyderstine
2013 29 22Global Footprint   Country Sites             Languages                   Migrated                  Translated   ...
ONEUnified Experience andCentrally Managed Platform                             #SitecoreSYM   @jeffcram   @wendyderstine
FIVE   KEYS TO GETTING        GLOBAL CMS RIGHT               #SitecoreSYM   @jeffcram   @wendyderstine
1 PREVENTING CMS SPRAWL WITH A GLOBAL CONTENT STRATEGY                #SitecoreSYM   @jeffcram   @wendyderstine
#SitecoreSYM   @jeffcram   @wendyderstine
29One-off Country Sites                        #SitecoreSYM   @jeffcram   @wendyderstine
29One-off Marketing Messages                             #SitecoreSYM   @jeffcram   @wendyderstine
250,000+Items in Sitecore                    #SitecoreSYM   @jeffcram   @wendyderstine
“We had the governance model in  place, but we didn’t have the          technology.”                  #SitecoreSYM   @jeff...
Source: GapingVoid"#SitecoreSYM   @jeffcram     @wendyderstine
Finding AlignmentHow are your people            How is your CMS    organized?                   organized?                ...
The Case for Content Architecture                Source: Cleve Gibbon, CTO at Cognifide"                           #Sitecor...
Content with Context              #SitecoreSYM   @jeffcram   @wendyderstine
The Killer App (still)                #SitecoreSYM   @jeffcram   @wendyderstine
#SitecoreSYM   @jeffcram   @wendyderstine
2 NAVIGATING UNIFIED VS. DECENTRALIZED MODELS               #SitecoreSYM   @jeffcram   @wendyderstine
Answering Some Key Questions•    How much content will be shared across locales?•    How much content will be translated?•...
Making Decisions on Architecture     Unified	                Separate	    Shared	  content	       Mul2-­‐site	  or	      tr...
Making Decisions on Architecture        Unified	                          Separate	       Shared	  content	               M...
3   WRESTLING THE TRANSLATION     PROCESS TO THE GROUND                  #SitecoreSYM   @jeffcram   @wendyderstine
3,000,000+Translated Words                   #SitecoreSYM   @jeffcram   @wendyderstine
Sites, Languages and Locales                  #SitecoreSYM   @jeffcram   @wendyderstine
Sites, Languages and Locales                  #SitecoreSYM   @jeffcram   @wendyderstine
Translating the Content                #SitecoreSYM   @jeffcram   @wendyderstine
The Role of Clay TabletClay Tablet is connectivity software that connects Sitecore CMS to               translation system...
Integration with Sitecore                 #SitecoreSYM   @jeffcram   @wendyderstine
Integration with Sitecore                 #SitecoreSYM   @jeffcram   @wendyderstine
Integration with Sitecore                 #SitecoreSYM   @jeffcram   @wendyderstine
Integration with Sitecore                 #SitecoreSYM   @jeffcram   @wendyderstine
Integration with Sitecore                 #SitecoreSYM   @jeffcram   @wendyderstine
Integration with Sitecore                 #SitecoreSYM   @jeffcram   @wendyderstine
E-mail Notifications               #SitecoreSYM   @jeffcram   @wendyderstine
Complex Content           #SitecoreSYM   @jeffcram   @wendyderstine
Complex Content           #SitecoreSYM   @jeffcram   @wendyderstine
4   CREATING A (RELATIVELY)     UNIFIED GLOBAL EXPERIENCE                   #SitecoreSYM   @jeffcram   @wendyderstine
User Interface Blocking and TacklingOops	                          #SitecoreSYM   @jeffcram   @wendyderstine
Layout and Presentation                #SitecoreSYM   @jeffcram   @wendyderstine
Managing Language Fallback                 #SitecoreSYM   @jeffcram   @wendyderstine
5   CONNECTING CONTENT TO     THE BUSINESS WITH DATA                   #SitecoreSYM   @jeffcram   @wendyderstine
Connecting Marketing Technology	  The	  opportunity	  	  Connec2ng	  Sitecore	  to	  the	  larger	  customer	  experience	...
Enabling Sales with DMS               #SitecoreSYM   @jeffcram   @wendyderstine
Google Analytics for the Enterprise                      #SitecoreSYM   @jeffcram   @wendyderstine
Key Takeaways•  Content strategy & governance should guide the   approach to technology•  Translation middleware can help ...
Thanks + QuestionsISITE Designwww.isitedesign.com617-401-2295Read our Sitecore blog at:www.isitedesign.com/sitecoreRead th...
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Revamping Your Global Site Strategy

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Many large organizations are saddled with a convoluted mess of localized content that can vary by division, region, country, and language. Multiple sites running on multiple legacy systems is not a sustainable solution. This session will walk through a real world example of moving 30+ country sites spanning 20+ languages to a single, centrally managed Sitecore platform. Learn how to rein in site sprawl, manage an increasing number of languages, reduce translation and publishing cycle time, and effectively deliver localized content and a consistent global brand message.

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Revamping Your Global Site Strategy

  1. 1. Revamping Your Global Site Strategy with Sitecore By Jeff Cram and Wendy Derstine ISITE Design Starring Air Products #SitecoreSYM @jeffcram @wendyderstine
  2. 2. Our Flight Plan Today1.  Setting the Stage2.  The Air Products Story3.  5 Keys to Getting Global CMS Right4.  Questions #SitecoreSYM @jeffcram @wendyderstine
  3. 3. CMSMYTHBUSTING #SitecoreSYM @jeffcram @wendyderstine
  4. 4. CMS MYTHBUSTING #SitecoreSYM @jeffcram @wendyderstine
  5. 5. Trend: Unifying on a Global CMS 34% of companies are in the midst of a global WCMplatform decision or deployment over the next year plus" Source: Lionbridge Top 5 Trends in Global " Web Operations Management " #SitecoreSYM @jeffcram @wendyderstine
  6. 6. Trend: Growing Complexity of Global vs. Local Source: Lionbridge Top 5 Trends in Global Web Operations Management " #SitecoreSYM @jeffcram @wendyderstine
  7. 7. About ISITE Design #SitecoreSYM @jeffcram @wendyderstine
  8. 8. About ISITE Design Digital  Agency  &  Long2me  Sitecore  Partner   Boston,  MA  and  Portland  Oregon  Experience-­‐led  consul2ng     Large-­‐scale  Sitecore  and  marke2ng  focused   implementa2ons  &  custom  approach     development     Dedicated  CMS  prac2ce   &  authors  of  the  popular   CMS  Myth  blog   #SitecoreSYM @jeffcram @wendyderstine
  9. 9. Revamping Air Products’ global site strategy and moving 29country sites to a single, centrally managed Sitecore platform #SitecoreSYM @jeffcram @wendyderstine
  10. 10. #SitecoreSYM @jeffcram @wendyderstine
  11. 11. 2013 29 22Global Footprint Country Sites Languages Migrated Translated #SitecoreSYM @jeffcram @wendyderstine
  12. 12. ONEUnified Experience andCentrally Managed Platform #SitecoreSYM @jeffcram @wendyderstine
  13. 13. FIVE KEYS TO GETTING GLOBAL CMS RIGHT #SitecoreSYM @jeffcram @wendyderstine
  14. 14. 1 PREVENTING CMS SPRAWL WITH A GLOBAL CONTENT STRATEGY #SitecoreSYM @jeffcram @wendyderstine
  15. 15. #SitecoreSYM @jeffcram @wendyderstine
  16. 16. 29One-off Country Sites #SitecoreSYM @jeffcram @wendyderstine
  17. 17. 29One-off Marketing Messages #SitecoreSYM @jeffcram @wendyderstine
  18. 18. 250,000+Items in Sitecore #SitecoreSYM @jeffcram @wendyderstine
  19. 19. “We had the governance model in place, but we didn’t have the technology.” #SitecoreSYM @jeffcram @wendyderstine
  20. 20. Source: GapingVoid"#SitecoreSYM @jeffcram @wendyderstine
  21. 21. Finding AlignmentHow are your people How is your CMS organized? organized? vs. #SitecoreSYM @jeffcram @wendyderstine
  22. 22. The Case for Content Architecture Source: Cleve Gibbon, CTO at Cognifide" #SitecoreSYM @jeffcram @wendyderstine
  23. 23. Content with Context #SitecoreSYM @jeffcram @wendyderstine
  24. 24. The Killer App (still) #SitecoreSYM @jeffcram @wendyderstine
  25. 25. #SitecoreSYM @jeffcram @wendyderstine
  26. 26. 2 NAVIGATING UNIFIED VS. DECENTRALIZED MODELS #SitecoreSYM @jeffcram @wendyderstine
  27. 27. Answering Some Key Questions•  How much content will be shared across locales?•  How much content will be translated?•  What is the approach to language fallback?•  How unique is content at the local level?•  Are you using a translation company?•  What ongoing translation needs will you have? #SitecoreSYM @jeffcram @wendyderstine
  28. 28. Making Decisions on Architecture Unified   Separate   Shared  content   Mul2-­‐site  or   tree  across   separate  Sitecore   languages   instances   #SitecoreSYM @jeffcram @wendyderstine
  29. 29. Making Decisions on Architecture Unified   Separate   Shared  content   Mul2-­‐site  or   tree  across   separate  Sitecore   languages   instances   Hybrid   #SitecoreSYM @jeffcram @wendyderstine
  30. 30. 3 WRESTLING THE TRANSLATION PROCESS TO THE GROUND #SitecoreSYM @jeffcram @wendyderstine
  31. 31. 3,000,000+Translated Words #SitecoreSYM @jeffcram @wendyderstine
  32. 32. Sites, Languages and Locales #SitecoreSYM @jeffcram @wendyderstine
  33. 33. Sites, Languages and Locales #SitecoreSYM @jeffcram @wendyderstine
  34. 34. Translating the Content #SitecoreSYM @jeffcram @wendyderstine
  35. 35. The Role of Clay TabletClay Tablet is connectivity software that connects Sitecore CMS to translation systems and technologies" #SitecoreSYM @jeffcram @wendyderstine
  36. 36. Integration with Sitecore #SitecoreSYM @jeffcram @wendyderstine
  37. 37. Integration with Sitecore #SitecoreSYM @jeffcram @wendyderstine
  38. 38. Integration with Sitecore #SitecoreSYM @jeffcram @wendyderstine
  39. 39. Integration with Sitecore #SitecoreSYM @jeffcram @wendyderstine
  40. 40. Integration with Sitecore #SitecoreSYM @jeffcram @wendyderstine
  41. 41. Integration with Sitecore #SitecoreSYM @jeffcram @wendyderstine
  42. 42. E-mail Notifications #SitecoreSYM @jeffcram @wendyderstine
  43. 43. Complex Content #SitecoreSYM @jeffcram @wendyderstine
  44. 44. Complex Content #SitecoreSYM @jeffcram @wendyderstine
  45. 45. 4 CREATING A (RELATIVELY) UNIFIED GLOBAL EXPERIENCE #SitecoreSYM @jeffcram @wendyderstine
  46. 46. User Interface Blocking and TacklingOops   #SitecoreSYM @jeffcram @wendyderstine
  47. 47. Layout and Presentation #SitecoreSYM @jeffcram @wendyderstine
  48. 48. Managing Language Fallback #SitecoreSYM @jeffcram @wendyderstine
  49. 49. 5 CONNECTING CONTENT TO THE BUSINESS WITH DATA #SitecoreSYM @jeffcram @wendyderstine
  50. 50. Connecting Marketing Technology  The  opportunity    Connec2ng  Sitecore  to  the  larger  customer  experience  management  ecosystem.        Image  source:    Forrester:  The  Emergence  of  Customer  Experience  Management  Solu2ons   #SitecoreSYM @jeffcram @wendyderstine
  51. 51. Enabling Sales with DMS #SitecoreSYM @jeffcram @wendyderstine
  52. 52. Google Analytics for the Enterprise #SitecoreSYM @jeffcram @wendyderstine
  53. 53. Key Takeaways•  Content strategy & governance should guide the approach to technology•  Translation middleware can help large-scale implementations•  Avoid the big bang approach with large-scale global implementations•  A unified CMS should be accompanied by a unified analytics strategy #SitecoreSYM @jeffcram @wendyderstine
  54. 54. Thanks + QuestionsISITE Designwww.isitedesign.com617-401-2295Read our Sitecore blog at:www.isitedesign.com/sitecoreRead the CMS Myth at:www.cmsmyth.com Drop me an e-mail for a copy of our whitepaper jcram@isitedesign.comFeedback: www.sitecore.net/SymNA #SitecoreSYM @jeffcram @wendyderstine

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