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Learning to Love your CMS
 

Learning to Love your CMS

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Presented by Jeff Cram, ISITE Design & CMS Myth at Confab 2011 ...

Presented by Jeff Cram, ISITE Design & CMS Myth at Confab 2011

Overview:
Content management systems won’t win many popularity contests among content folks. They can be clunky, obtuse and plain old frustrating to use. Yet, they are responsible for managing and delivering almost all of your content across websites and mobile devices. As a content strategist, you can’t afford to leave CMS just to the tech folks. It’s simply too important to your job and to your organization. We’ll drop the geek speak in this session and explore what a content strategist really needs to know about CMS.

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    Learning to Love your CMS Learning to Love your CMS Presentation Transcript

    • Learning to love your CMS
      Confab 2011
      Jeff Cram
      CMS Myth & ISITE Design
      @jeffcram
      #cmslove
      #confab
      Source: Zazzle.com
    • First, a confession
    • http://www.cmsmyth.com/2010/03/the-ultimate-cms-mix-tape/
    • http://research.isitedesign.com/cms-wisdom-report/
    • “Content needs to be the central focus to a CMS strategy. Without content, and a coordinated strategy, the most powerful CMS will do nothing for you.”
      Source: CMS Wisdom Report
    • Things we love
    • http://www.flickr.com/photos/firepile/120392136
    • http://www.flickr.com/photos/35958533@N08/5224577291/
      http://www.flickr.com/photos/firepile/120392136
    • http://www.flickr.com/photos/riptidessportsgrill/5690670506
      http://www.flickr.com/photos/35958533@N08/5224577291/
      http://www.flickr.com/photos/firepile/120392136
    • And then we have CMS
    • Navigating the CMS landscape
    • Why I CMS
    • Content management can enable great customer experiences
    • What is the primary business driver for
      content management initiatives?
      Web content management enables customer experiences
    • Dynamic contentdelivery
      Multivariate Testing
      Behavioral Targeting
      Mobile & devices
      Content Delivery
      Onsite Search
      Social Media
      Website
      Content Management
      Workflow
      Multi-lingual support
      Taxonomy
      Security
      WYSIWYG
      Custom Meta Data
      Site Replication
    • Source: Adobe
    • Source: Adobe
    • Source: Adobe
    • Why you should CMS
    • http://www.flickr.com/photos/tonetonetone/1138382304
    • http://www.flickr.com/photos/seantubridy/5704148700/
    • Source:skillset.org
    • Storm the castle
    • http://www.flickr.com/photos/billward/3394074922
    • Who should use the CMS?
    • The workflow myth
    • Content modeling matters
    • From web pages
      To content objects
      data
      data
      data
      data
      data
    • Building more relevant experiences
    • Segmentation & content targeting
      Source: Canterris
    • Persuasive site architecture
      What can we do?
      Behavioral targeting
      Product merchandising
      Specialoffers
      Saved shopping carts
      Targeted landing pages
      Contextual content features
      Customer type targeting
      Custom targeting rules
      What do we know?
      Geography / Location
      Companyaffiliation (via IP)
      New vs. repeat visitor
      Customer or prospect
      Content interest
      Existing customer
      Organic search term
      Campaign origin
    • Beyond wireframes
    • Beyond wireframes
    • Your website is not a project
    • Keeping
      momentum
      http://www.flickr.com/photos/nj-simrick/5355444057
    • BEST PAIRING
      SINCE CHOCOLATE
      AND PEANUT BUTTER?
      ______ AND ______
      CS
      CMS
    • Thank you
      Jeff Cram
      ISITE Design
      617-401-2295
      jcram@isitedesign.com
      On Twitter: @jeffcram
      Blogging at: www.cmsmyth.com