Google Analytics Meetup: Auto Event Tracking


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The Portland Google Analytics User Group meetup in January at ISITE Design discussed adding Auto Event tracking without code. This deck includes some scenarios that were explored in the interactive lab exercises.

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Google Analytics Meetup: Auto Event Tracking

  1. 1. _ga.usergroup(pdx); #GAPDX
  2. 2. A full service digital agency ISITE Design
  3. 3. CREATE BUILD GROW Experience Design Marketing Technology Analytics & Optimization
  4. 4. Auto Event Tracking GTM can listen for click events so you don’t have to put code on every interaction. This example tracks links to email addresses on your site. This tag has a rule to fire on all page, and simply listens for clicks. When a click occurs it sets a dataLayer event This macro gets the URL from an element at sets it as clickedLinkURL
  5. 5. This rule states that a tag will fire if the clickedLinkURL contains “mailto” and the event contains “” When a link with “mailto” in the href is clicked it sends this tag with a GA event containing the mailto url as the event action
  6. 6. Useful QA and Debugging Tools: • Google Analytics Debug • Google Analytics Tag Assistant • Fiddler (PC) • Charles (Mac)
  7. 7. Preview and Test GTM Previewing (Web) Google Tag Manager provides you with a preview link. You can share this link with others and when they use it, a preview cookie will be set that enables preview mode just for their browser. When they use the link to navigate to the website, the site will fire the tags in the version they are previewing. Turn off the preview from the Container Versions page (Versions > All Versions in the left navigation). You can preview any version of a container. A version is essentially a saved snapshot of the container. Debug Console (Web only) Debugging is a Preview mode option. When you preview a site and debugging is enabled, a console window at the bottom of your browser shows the status of each tag (for example, fired, not fired) in the container. This console window will appear only on your computer as you preview the site and is not visible to your site’s visitors. A status is displayed for every tag in the container. Each tag's status updates in the console as you browse throughout the site and interact with each page. Fired: The tag was fired. Not fired: The tag was not fired. The status message specifies blocking rules. To preview the site without the console window, uncheck the debugging option before previewing.
  8. 8. GTM Auto-Event Tracking Scenarios
  9. 9. See what we did on this demo site:
  10. 10. In your browser Degbug Console if you type “dataLayer”, you can see all of the data that is available for you to use in GTM.
  11. 11. Scenario 1: Social Links Send a Google Analytics Event when a social link is clicked that sends the Social Media site that is being clicked to as the event label. Category: Social Media Action: Social Exit Link Label: Social Network
  12. 12. Scenario 2: Downloads Send a Google Analytics Event when a brochure is downloaded with the name of the brochure as the event label: Category: Brochures Action: Download Label: Brochure Name
  13. 13. Scenario 3: Form Fields and Submit Send a Google Analytics Event on the thank-you page when a form field selected with the name of the field and another event when the form in submitted: Category: Forms Action: field type Label: form type Category: Forms Action: form submit Label: form type
  14. 14. Scenario 4: Virtual Page Views Send a Google Analytics Virtual PageView when the details for a destination is clicked on.
  15. 15. How we tagged them There are many ways to do this, this is what we came up with.
  16. 16. Scenario 1: Social Links Tag Rule Macro
  17. 17. Scenario 2: Downloads Tag Rule Macro
  18. 18. Scenario 3: Form Fields and Submit Tag Rule Macros
  19. 19. Scenario 4: Virtual Page Views Tag Rule Macros