GAUGE Google Analytics Conference: Mobile SDK

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ISITE Design's Ryan Summers presents "Mobile Analytics Shoot-Out: New Google Analytics for Mobile SDK Hits the Streets" at GAUGE conference, October 2012.

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  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • Develop your app using web-standards
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • Develop your app using web-standards
  • Develop your app using web-standards
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • iOS (iPhone, iPad)AndroidBlackberrywebOS (palm/HP)Windows Phone (coming soon)Symbian
  • GAUGE Google Analytics Conference: Mobile SDK

    1. 1. MobileAnalytics
    2. 2. A full service digital agencyISITE Design
    3. 3. MOBILEANALYTICSBrands are competing for yourcustomers time in more innovativeways with mobile analytics at thehelm.
    4. 4. BY 1.03 BILLION2014Mobile internet Smartphones worldwideusage should topdesktop internetusage 50% Of all internet connections
    5. 5. $9 BILLIONIN 2010Spent on mobile advertising andpromotions in the US$56 BILLIONBY 2014
    6. 6. 1/2 Of all local searches are performed on mobile devices
    7. 7. [ ]Where do mobile devices get used?MOBILE ACCESS
    8. 8. Typical mobile traffic breakdownMOBILE DEVICES
    9. 9. • Apps don’t have “pages” • Unique visitors with Device ID more reliable • Not all devices support JavaScript • Standards for apps haven’t been established • Location services limit geographic data • Traffic source and campaigns are hard to track • Completely different code across devices • Mobile use more is time and location specificMobile Analytics vs. Web AnalyticsKEY DIFFERENCES
    10. 10. Goal : Create a kick-ass native iPhone app that showed off the mobile development skills of ISITE Design and share it with the world. KPIs : Downloads, Time with Brand, User Retention, Shares, In- App purchasesTaking mobile analytics for a spinPHOTOBLASTAPP.COM
    11. 11. Remember these guys?
    12. 12. WHERE DO WEPROMOTE IT?GPS enabled apps could providelocation profiles Bar/ Restaurants Work School Home Metro Areas
    13. 13. WHEN IS ITUSED MOST?Mobile analytics can tell us if peopleare photoblasting Before work During work After work Around meals Weekends
    14. 14. IS IT FUNENOUGH?Mobile analytics can tell how muchpeople use and share it. Photos per session Sessions / Week Sessions / User Shares Photo pack purchases
    15. 15. WHAT PACK ISTHE BEST?Analytics can help us save money andimprove customer experience Licensing images is expensive We want to keep the app light weight We want to keep people engaged
    16. 16. Many have tried…MOBILE ANALYTICS TOOLS
    17. 17. • Simple SDK • Simple SDK • Custom Segments • Custom Segments • Custom Events • Custom Events • Devices • Custom Variables • Custom Dashboards • Devices • Male/Female & Age Demographics • Custom Dashboards • Interest Categories • Goals • Personas • In-App Purchase Reports • Web data not in same system as • Engagement Flow mobile data • Web data in same system as mobile data • Multi-Dimensional Analysis • Admob integration….few are freeGOOGLE & FLURRY
    18. 18. • Screen Tracking on iOS: GAITrackedViewController replaces UIViewController • “Snippet” like tacking code goes in app delegate and persists through entire appIt’s not just like tagging a regular websiteMOBILE ANALYTICS SDK
    19. 19. Google Analytics for Mobile BETAGETTING STARTED
    20. 20. Google Analytics for Mobile BETADOWNLOAD SDK
    21. 21. Google Analytics for Mobile BETAAPP OVERVIEW
    22. 22. Google Analytics for Mobile BETAAPP VERSIONS
    23. 23. Google Analytics for Mobile BETAENGAGEMENT FLOW
    24. 24. Google Analytics for Mobile BETAVALUE OF ENGAGEMENT
    25. 25. Google Analytics for Mobile BETAVALUE OF ENGAGEMENT
    26. 26. Google Analytics for Mobile BETAEVENT TRACKING
    27. 27. • Simple SDK • Simple SDK • Custom Segments • Custom Segments • Custom Events • Custom Events • Devices • Custom Variables • Custom Dashboards • Devices • Male/Female & Age Demographics • Custom Dashboards • Interest Categories • Goals • Personas • In-App Purchase Reports (Revenue) • Web data not in same system as • Engagement Flow mobile data • Web data in same system as mobile data • Multi-Dimensional Analysis • Admob integration….few are freeGOOGLE & FLURRY
    28. 28. ….few are freeFLURRY DEMO
    29. 29. KPIs and Segments formobile apps are not usuallythe ones that come out ofthe box.
    30. 30. KPI’s: • % of customers • Phone calls • myODS users • Support Calls • Loyalty • Satisfaction Segments: • Location • Age groupODSHEALTHCARE
    31. 31. KPI’s: • Time with brand • Lifespan • Sessions / Week • Shares • E-com Assist Segments: • Activities • Age group • Frequency • SeasonalityColumbiaBRANDS
    32. 32. KPI’s: • AOV • Revenue • Orders / Time • Orders / Session Segments: • Age • Male/Female • Purchase history • Location • Time of Day • Product CatViXE-COMMERCE
    33. 33. KPI’s: • Coupons Used • New Accounts • Ad Clicks Segments: • Age • Purchase history • Location • Time / Day • Coupon CatChinook BookLIFESTYLE
    34. 34. “Mobile” doesn’t meansa device or screen size, itmeans your locationchanges.
    35. 35. Source: www.placed.comPROBLEM A photo sharing app is having a PROBLEM Product Manager sees a use case PROBLEM A Bar Code Scanning App isdifficult time selling ads to national for adding voice controls to their mobile seeing an uptick in new users in the lastrestaurants as their app isn’t an obvious fit app, but doesn’t have hard numbers to month, but the retention rate is half that offor that target market. justify the feature. previous users. The team is mystified as to why this is occurring.SOLUTION Using Location Analytics, the SOLUTION After implementing Locationapp sales team is able to highlight that 55% Analytics the Program Manager discovers SOLUTION Reviewing the Locationof its users are nearby a restaurant or bar that 42% of their users are in transit and Analytics reports, the company discovers awhen they are interacting with the app. another 19% of users are walking when significant uptick in activity nearby GroceryThis information helps the company close a interacting with the app. Using this Stores in the past 30 days. The companynumber of high value deals in markets that data, the Program Manager easily makes quickly realizes that they aren’t setup towere previously considered cold. the case for adding in voice controls. This support grocery items, and quickly moves not only improves safety, but app store to support that type of good, leading to a ratings higher retention rate of new users.What’s next for mobile analytics?LOCATION ANALYTICS
    36. 36. What if you were walking by your favorite coffee shop and you got a notification with a coupon at that very moment?What’s next for mobile analytics?LOCATION MARKETING
    37. 37. What’s next for mobile analytics?MULTI TOUCH ANALYTICS
    38. 38. Get the GA SDK betaHTTP://BIT.LY/PTA7JY
    39. 39. You probably haveQUESTIONS…
    40. 40. thank youWWW.ISITEDESIGN.COM rsummers@isitedesign.com

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