Digital Strategy Report Card: Is your EDU passing or failing?

The Digital Strategy Report Card Is your EDU passing or failing? #eduWEB 2011 Jeff Cram, ISITE Design

The backdrop

Source: http://techcrunch.com/2011/04/10/peter-thiel-were-in-a-bubble-and-its-not-the-internet-its-higher-education/

Source: http://www.informationweek.com/news/global-cio/careers/229500624

Source: http://www.nhhefa.com/documents/moodys2011OutlookforU.S.HigherEducation.pdf

Source: http://chronicle.com/article/Colleges-Search-for-Their/126016/

http://www.insidehighered.com/news/2010/08/04/websites

Source: http://xkcd.com/773/

What does this mean?

The digital goalposts are moving... Source: http://www.flickr.com/photos/georgehoffman/168099742/sizes/l/in/photostream/

We’re moving thedigital goal post …beyond the university website

Digital is moving to the center of the University University University Marketing/ Digital IT Comm. Strategy Web Past Future

Putting digital in perspective

Keeping the campus lights on… Source: http://www.uvic.ca/facilities/assets/images/graphics/facilities-org-chart.png

..but who’s keeping the digital lights on? Source: skillset.org

History of Team ExcellenceDuring the past 10 years, Facilities Division hasbeen engaged in a program entitled TEAMExcellence. Program goals are to improvecommunications at work, provide bettercustomer service and make everyone’s job moreenjoyable. Over time this program has evolvedto become a transformation of culture.On March 14, 2001, Facilities Division leaders, agroup of 35, introduced the entire staff to theprogram. Later that month, the leadership groupreceived facilitator training to lead 50 ideageneration workshops for the more than 600employees. The workshops generated manynew ideas. Source: http://www.ncsu.edu/facilities/team/index.htm

Source: http://www.ncsu.edu/facilities/operations/media/PDF/2009-2010FCAPAnnualReport.pdf

“A budget in excess of $200 million per year, a capital budget in excess of $1 billion, and themanagement of more than 240 buildings and 13 million gross square feet”

What would your digital team do with an extra million dollars? What about $5 million?

The Digital Strategy Report Card Is your .EDU passing or failing?

(not strategy)

1. LeadershipI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water parkI will not make fun of the Chancellor for thinking YouTube is a new water park

Source: gapingvoid.com

Digital Strategy Report Card fall semester Subject: Leadership A Strong executive leader & digital evangelist with mandate & authority to drive digital change B Strong digital department leader with vision but no meaningful executive support C Digital department leader happy with the status quo

2. Content StrategyI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pagesI will not leave Lorem Ipsum as the final content on our live web pages

Newsletter 20,000 SubscribersWebsite675+ videos iTunes U

Digital Strategy Report Card fall semester Subject: Content Strategy A Centralized university content strategy with dedicated owner(s) amplifying distributed teams B Established content strategy function but lack of empowerment of campus contributors C No whiff of a content strategy, but aspiration and desire to grow the capabilities

3. Web GovernanceI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meetingI will not stick my tongue out at the Dean of Engineering in the web meeting

Digital Strategy Report Card fall semester Subject: Web Governance A Strong cross-University web council with ability to prioritize & make decisions B Established web council which keeps the peace more than it takes action C Informal alliances with ad hoc collaboration (and folks generally pretend to like each other)

4. User ExperienceI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitorsI will not hide my most important content on purpose as a game for site visitors

Mapping the student journey Source: http://wagner.nyu.edu/students/journey/guide.php

Digital Strategy Report Card fall semester Subject: User Experience A User research inspired digital experiences mapped across entire visitor journey B Working personas of key stakeholders and a unified approach to information architecture C Solid website information architecture with limited (or no) research

5. CMS & TechnologyI will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)I will not destroy my CMS with a baseball bat again (without a good reason)

Digital Strategy Report Card fall semester Subject: CMS & Technology A Unified CMS & marketing tools with centralized support & flexibility for extended groups B CMS with solid architecture and open standards but limited centralized support C Serviceable CMS, but IT–centric management, not aligned to UX and content strategy

6. MeasurementI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reportsI will not make paper airplanes out of my printed out Google Analytics reports

“The rate at whichorganizations learn maybecome the only sustainablesource of competitiveadvantage”Ray Stata - MIT Sloan Management Review

Measurement maturity Action Goal-driven orientation scorecards connect Dashboards relevant data surface all from multiple Reporting data sources focus Data collection

Digital Strategy Report Card fall semester Subject: Measurement A Measurement strategy aligned to University goals with ongoing optimization efforts B Web analytics reporting in place with dashboard regularly shared C We tossed the Google Analytics tag on the site, but nobody has time to look at the data

Thank youJeff CramISITE Design617-401-2295jcram@isitedesign.comTwitter: @jeffcramwww.isitedesign.com ISITE Insight delivered every full moon www.isitedesign.com/insight (special August .EDU focused edition)

http://www.isitedesign.com	946
http://ayudamutuapadresenprocesodeduelo.blogspot.com	5
http://joomlazs.veveve.info	3
http://isite-dev.isitedesign.net	3
http://localhost	1

Digital Strategy Report Card: Is your EDU passing or failing?

by ISITEDesign on Aug 01, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 958

Statistics

Digital Strategy Report Card: Is your EDU passing or failing? — Presentation Transcript