Content Management Survival In Higher Education

CMS CMS Survival in Higher Education Confab 2011 Click to type title Jeff Cram CMS Myth & ISITE Design @jeffcram #cmslove #confab Jeff Cram, ISITE Design @jeffcramJeff Cram, ISITE Design@jeffcram #eduweb12

Let’s play a gameCMS Survival in Higher Education #eduweb12 @jeffcram

CMS Survival in Higher Education #eduweb12 @jeffcram

http://research.isitedesign.com/cms-wisdom-report/CMS Survival in Higher Education #eduweb12 @jeffcram

www.cmsmyth.comCMS Survival in Higher Education #eduweb12 @jeffcram

“I’m a CMS Survivor” (True story)CMS Survival in Higher Education #eduweb12 @jeffcram

“I inherited a CMS project gone horribly wrong”CMS Survival in Higher Education #eduweb12 @jeffcram

“I inherited a CMS project gone horribly wrong” “I have been attempting to maneuver around our institutions bureaucracy”CMS Survival in Higher Education #eduweb12 @jeffcram

“I inherited a CMS project gone horribly wrong” “We have no in- house expertise “I have been attempting to with CMS” maneuver around our institutions bureaucracy”CMS Survival in Higher Education #eduweb12 @jeffcram

“I inherited a CMS project gone horribly wrong” “We have no in- house expertise “I have been attempting to with CMS” maneuver around our institutions bureaucracy” “Our CMS contract was enormous. We set out to redesign the site, strategize the content, implement the CMS, and build new large-scale features into the CMS”CMS Survival in Higher Education #eduweb12 @jeffcram

“I inherited a CMS project gone horribly wrong” “We have no in- house expertise “I have been attempting to with CMS” maneuver around our institutions bureaucracy” “Our CMS contract was enormous. We set out to redesign the site, strategize the content, implement the CMS, and build new large-scale features into the CMS” “We eventually came out the other end, but battered and bruised”CMS Survival in Higher Education #eduweb12 @jeffcram

“I inherited a CMS project gone horribly wrong” “We have no in- house expertise “I have been attempting to with CMS” maneuver around our institutions bureaucracy” “Our CMS contract was enormous. We set out to redesign the site, strategize the “Ive always thought content, implement the CMS, of myself as a and build new large-scale CMS survivor” features into the CMS” “We eventually came out the other end, but battered and bruised”CMS Survival in Higher Education #eduweb12 @jeffcram

survival tip #1CMS Survival in Higher Education #eduweb12 @jeffcram

http://www.uncg.edu/mat/sermon/2007/campusmap.jpgCMS Survival in Higher Education #eduweb12 @jeffcram

survival tip #12 How to deal with a cheapskate boss and get the funding you needCMS Survival in Higher Education #eduweb12 @jeffcram

Source: gapingvoid.comCMS Survival in Higher Education #eduweb12 @jeffcram

The digital goalposts have moved...CMS Survival in Higher Education Source: http://www.flickr.com/photos/georgehoffman/168099742/sizes/l/in/photostream/ #eduweb12 @jeffcram

We’re moving the digital goal post …beyond the university websiteCMS Survival in Higher Education #eduweb12 @jeffcram

The role of digital has changed.Most universities have not. University University Marketing/Co Digital IT mm. Strategy Web Past PresentCMS Survival in Higher Education #eduweb12 @jeffcram

Competitive benchmarking gets attentionCMS Survival in Higher Education #eduweb12 @jeffcram

Find a revenue generating line ofbusiness (and don’t let go) Source: Noel Levitz 2012 E-Expectations ReportCMS Survival in Higher Education #eduweb12 @jeffcram

There’s alwaysplan CCMS Survival in Higher Education #eduweb12 @jeffcram

survival tip #21 How to stop obsessing over selecting the perfect CMSCMS Survival in Higher Education #eduweb12 @jeffcram

Obsessing over CMSproduct selection is anunhealthy distraction fromthe real work that’s neededCMS Survival in Higher Education #eduweb12 @jeffcram

from CMS selection to CMS readinessCMS Survival in Higher Education #eduweb12 @jeffcram

survival tip #71 How to stop redesigning the same [expletive] site every five yearsCMS Survival in Higher Education #eduweb12 @jeffcram

“Insanity is doing the same thing over and over again but expecting different results”CMS Survival in Higher Education #eduweb12 @jeffcram

“Insanity is doing the CMS over and over again but expecting different results”CMS Survival in Higher Education #eduweb12 @jeffcram

The average EDU has had their CMS 3.3 years Higher Education CMS Usage Survey (Dec 2011) http://doteduguru.com/id7800-results-higher-ed-cms-usage-survey-2011.htmlCMS Survival in Higher Education #eduweb12 @jeffcram

File under: Not sustainableCMS Survival in Higher Education #eduweb12 @jeffcram

“Content needs to be the central focus to a CMS strategy. Without content, and a coordinated strategy, the most powerful CMS will do nothing for you.” Source: CMS Wisdom ReportCMS Survival in Higher Education #eduweb12 @jeffcram

Templates. Important, but overrated. Beyond wireframesCMS Survival in Higher Education #eduweb12 @jeffcram

Is 2012 (finally) the year of the content model? “Unstructured content is stupid and old-fashioned. It’s costly, complex and does not generate a competitive advantage.” Ann Mulhay, ex-CEO of XeroxCMS Survival in Higher Education #eduweb12 @jeffcram

The case for content architecture Source: Cleve Gibbon, CTO at Cognifide http://www.clevegibbon.com/content-architecture/CMS Survival in Higher Education #eduweb12 @jeffcram

46% of institutions lack a strategy for content reuse Higher Education CMS Usage Survey (Dec 2011) http://doteduguru.com/id7800-results-higher-ed-cms-usage-survey-2011.htmlCMS Survival in Higher Education #eduweb12 @jeffcram

Mapping content to a student journey Source: http://wagner.nyu.edu/students/journey/guide.phpCMS Survival in Higher Education #eduweb12 @jeffcram

The end game: An integrated content strategy Five guiding principles from Phillip Gravely of the University of Richmond Storytelling and real experience Exceptionally clear and simple wayﬁnding Shared, single-source content Highly ﬂexible, integrated content types Incorporate the web to facilitate business processes Source: Jboye Philadelphia 2012 PresentationCMS Survival in Higher Education #eduweb12 @jeffcram

survival tip #92 How to keep users out of your CMSCMS Survival in Higher Education #eduweb12 @jeffcram

Beware of the infrequent CMS userCMS Survival in Higher Education #eduweb12 @jeffcram

Should faculty be your expert CMS users?CMS Survival in Higher Education #eduweb12 @jeffcram

Who REALLY needs to be in the CMS?CMS Survival in Higher Education #eduweb12 @jeffcram

survival tip #134 How to keep afloat and also focus on what mattersCMS Survival in Higher Education #eduweb12 @jeffcram

Survival is not enoughCMS Survival in Higher Education #eduweb12 @jeffcram

Web operations Strategic projects Managing the day to day Investing in the future Technical support Mobile and responsive web Analytics reporting & dashboards Multivariate testing & optimization Political brushfires Content strategy Designing new templates Personalization Internal presentations Web governance Social monitoring and engagement Community End user training Journey mapping Campaigns Social strategy Blogging Staffing and team development Software upgrades Strategic planning & vision Content development Video and rich media engagement Universities need the people, processes and resources to do bothCMS Survival in Higher Education #eduweb12 @jeffcram

The future of CMS is bright…CMS Survival in Higher Education #eduweb12 @jeffcram

Thank youJeff CramISITE Design617-401-2295jcram@isitedesign.comwww.isitedesign.comOn Twitter: @jeffcramBlogging at: www.cmsmyth.com

http://www.conseilsmarketing.com	988
http://www.cmsmyth.com	973
http://horadetrabajar.blogspot.com	21
http://feeds.feedburner.com	20
http://horadetrabajar.blogspot.mx	10
http://mswebstuff.tumblr.com	8
http://www.blogger.com	4
https://si0.twimg.com	4
http://www.horadetrabajar.blogspot.mx	3
http://us-w1.rockmelt.com	1
https://twimg0-a.akamaihd.net	1
http://flavors.me	1
http://translate.googleusercontent.com	1
http://sandi8416apr	1

Content Management Survival In Higher Education

by ISITEDesign on Jul 31, 2012

Accessibility

Categories

Upload Details

Usage Rights

14 Embeds 2,036

Statistics

Content Management Survival In Higher Education Presentation Transcript