‘Engaging	
  with	
  todays	
  drivers	
  for	
  	
  
safer	
  roads	
  tomorrow’	
  
Edrive	
  Group	
  Company	
  Overview:	
  
At eDrive Group, we work with a diverse range of clients
across the Retail, Ma...
Partners, Clients & Accreditations
Vehicle	
  Technology	
  Environment	
  
•  Increasing	
  technology	
  presence	
  in	
  Vehicles	
  
•  Tradi4onal	
  Fl...
Mass	
  Market	
  Opportunity	
  –	
  MySafeDrive	
  
•  Driver	
  Safety	
  &	
  Customer	
  Loyalty	
  programme	
  base...
ConverDng	
  opportunity	
  into	
  reality	
  
•  TSSG	
  –	
  access	
  to	
  a	
  wider	
  depth	
  of	
  IT	
  resourc...
Seeing is believing…
TradiDonal	
  Insurance	
  TelemaDcs	
  Model	
  
Data	
  recorded	
  and	
  sent	
  to	
  ABC	
  Insurance	
  
Motor Service
Industry
Informa3on	
  is	
  managed	
  in	
  ...
•  New	
  business	
  incenDve	
  
•  AdverDsing	
  /	
  branding	
  RSA	
  
•  Outbound	
  Campaigns	
  /	
  CRM	
  
Poss...
20140514 ISIN/TSSG Innovation in a Box Seminar - Case Study My Safe Drive
20140514 ISIN/TSSG Innovation in a Box Seminar - Case Study My Safe Drive
20140514 ISIN/TSSG Innovation in a Box Seminar - Case Study My Safe Drive
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20140514 ISIN/TSSG Innovation in a Box Seminar - Case Study My Safe Drive

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How My Safe Drive are collaborating with TSSG in Waterford

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20140514 ISIN/TSSG Innovation in a Box Seminar - Case Study My Safe Drive

  1. 1. ‘Engaging  with  todays  drivers  for     safer  roads  tomorrow’  
  2. 2. Edrive  Group  Company  Overview:   At eDrive Group, we work with a diverse range of clients across the Retail, Marketing, & Fleet Sector. Some of our clients include best known brands across the UK & Ireland.
  3. 3. Partners, Clients & Accreditations
  4. 4. Vehicle  Technology  Environment   •  Increasing  technology  presence  in  Vehicles   •  Tradi4onal  Fleet  Telema4cs  v.  Insurance     •  Gap  in  the  middle   •  Not  just  tracking  –  Camera  &  Mobileye  technology  –  integra4on   •  Compe4ng  technologies  and  devices  –  mul4ple  black  box  providers,  OBDII  –  plug   in,  Smartphone  App  –  Trade  off  accuracy  v.  cost   Opportunity:  
  5. 5. Mass  Market  Opportunity  –  MySafeDrive   •  Driver  Safety  &  Customer  Loyalty  programme  based  around  their  Vehicle   •  Leverage  the  benefits  of  Telema4cs  for  Mul4ple  Purposes   •  Ini4al  launch  driven  by  Insurance   •  Tipping  point  –  Cost  v.  Benefits  &  Technology  maturity   •  Exis4ng  market  par4cipants  focused  on  own  narrow  line  of  business   •  1  Cost,  Many  Revenues   SoluDon:  
  6. 6. ConverDng  opportunity  into  reality   •  TSSG  –  access  to  a  wider  depth  of  IT  resources  and  skill  sets   •  Pro-­‐ac4ve  engagement  Eric  Robson  –  Research  Unit  Manager   •  Ongoing  and  open  engagement   •  Open  evalua4on  of  technology  solu4ons   •  Blue  Sky  thinking   •  Support  from  Enterprise  Ireland   TSSG  Engagement:  
  7. 7. Seeing is believing…
  8. 8. TradiDonal  Insurance  TelemaDcs  Model  
  9. 9. Data  recorded  and  sent  to  ABC  Insurance   Motor Service Industry Informa3on  is  managed  in  mysafedrive  and   reported  back  to  partners   CUSTOMER   •  Approved  Partner   •  Free  Vehicle  Health  Check   •  Schedule  Servicing/Tyre  Change   •  Discounted  Rates   •  Na4onwide  Partner   •  Marke4ng  Support   •  Brand  Awareness   •  Loyalty   •  Branding  Management   •  Regular  Upda4ng  and   Communica4on.   •  Games  and  Compe44ons   •  Customer  engagement   Forecourts Motor Factor Industry Motor Manufacturin g Industry ABC  Insurance  
  10. 10. •  New  business  incenDve   •  AdverDsing  /  branding  RSA   •  Outbound  Campaigns  /  CRM   Possible  OpportuniDes  
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