20110420 Fujitsu Cloud Business Value, Franics Magann

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Francis Magann Senior Customer Solutions Architect at fujitsu's rpesentation on Cloud Business Value

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20110420 Fujitsu Cloud Business Value, Franics Magann

  1. 1. Cloud Business Value Francis Magann – Senior Customer Solutions Architect 20th April 2011
  2. 2. 24% Experienced Cost Savings Cloud is real 1 Some as High as 40% 71% met or exceeded expectations Source: Vanson Bourne, commissioned by Fujitsu 73% use private clouds Community cloud: pay-as-you-go & zero operational risk
  3. 3. Cloud Business Value Shaping the Cloud to Ensure Business Value Francis Magann – Senior Customer Solutions Architect 20th April 2011
  4. 4. 33 Copyright 2009 FUJITSU LIMITED3 Fujitsu at a Glance 3 Established: 1935 Headquarters: Tokyo, Japan R&D spend: US$ 2.6 billion Fujitsu Headquarters Tokyo, Japan *Fujitsu Group (excluding FSC) consolidated figures for fiscal year ended March 31, 2009. US$ 1 = ¥98, ¥1 =€162. 175,000 employees 70 country operations Stock exchanges: Tokyo, London, Frankfurt, Zurich
  5. 5. Fujitsu Locally 4 Regina Moran, MD Fujitsu (Ireland) A strong, autonomous, local management ethos … ...all backed up by our global organisation.  local data centers  IaaS platform  Windows Azure  Software as a Service  cloud consulting  cloud application migration & development  cloud application management  providing the assurance of local accountability and responsiveness Data Centre Fujitsu Labs
  6. 6. Challenges 5 Increasing demand on IT Reducing IT budgets
  7. 7. Cloud Services – A Silver Bullet? Pay per use Elastic & Scalable Opex vs. Capex Configure not build Auto provision 6 On demand
  8. 8. Cloud Services Applications Data Runtime Middleware O/S Virtualization Servers Storage Network Infrastructure (as a Service) Applications Data Runtime Middleware O/S Virtualization Servers Storage Network Platform (as a Service) Applications Data Runtime Middleware O/S Virtualization Servers Storage Network Software (as a Service) 7 Process Process Process Managedby Consumer ManagedbyConsumerManagedbyService ManagedbyService ManagedbyService
  9. 9. 8 Type Technology Model Cost Model Traditional Data Centre Private Internal Cloud Private Trusted Cloud Public External Cloud Customer-owned and dedicated IT delivered on or off customer premise Customer-owned IT or provided as an ITO service Cloud Types Customer-owned and dedicated IT run as a pooled resource and sold to customer departments (can also be operated as an ITO in a providers Data Centre). Customer-owned IT or provided as ITO with scalability options at an agreed price. Run on a shared platform but for trusted use at an identifiable location. Pay-per-use scalability confined to agreements and a minimum charge term. Shared and highly scalable platform (possibly with location unspecified). Pay-per-use per hour and rapidly scalable on demand.
  10. 10. Enterprise Cloud Software as a Service Legacy Business & Enterprise Applications Public External Cloud Private Trusted Cloud Private Internal Cloud Traditional Data Centre Platform as a Service Infrastructure as a Service 9
  11. 11. Types of Business Processes 10
  12. 12. Activities which create sustainable differentiation and competitive advantage Build Types of Business Processes ContextCore Activities that do not differentiate the company from the customers' viewpoint Buy 11
  13. 13. Applications into the Cloud Software as a Service Legacy Business & Enterprise Applications Public External Cloud Private Trusted Cloud Private Internal Cloud Traditional Data Centre Packaged Applications on IaaS Core Business Apps on PaaS SaaS for Context Apps End-to-End Managed Portfolio Shared Services for Context Platform as a Service Infrastructure as a Service Migrate Legacy onto IaaS 12
  14. 14. 13 Route Cost Improvement Agility Improvement Risk Migrate legacy to IaaS Platform Investment Implement packaged applications on IaaS Develop “Core” applications on PaaS Consume “Context” as shared services Exploit SaaS to deliver “Context” High Medium Medium High High Low Medium Medium Medium High Low Low Medium Medium High High - Medium High - Medium High - Low Low Low Balancing the Options
  15. 15. Ideal Applications for Cloud 14 New ventures (Online commerce, Social, Communities & gaming) Data collection & analytics Context vs. core Storage Lifecycle Seasonal peaks
  16. 16. Architectural Patterns 15 All-in Cloud On-premises plus in-cloud Business migration Presentation veneer Data split Service Oriented Architecture (SOA)Timeline splitting (Dev, Test & Prod...)
  17. 17. 16 Advice on Putting Apps in the Cloud Don’t: Simply say no to the Cloud – there are real benefits. Start with a major transformation into the Cloud. Forget the basics because Cloud looks like it might rescue your budget, adopting a Public Cloud is still a form of outsourcing. adopting a Private Cloud is an IT transformation.
  18. 18. 17 Advice on Putting Apps in the Cloud Do: Choose a model that best suites your circumstances. Ensure that Cloud makes commercial sense – analyse risks & benefits. TCO is not everything – strategy with appropriate enterprise quality principles: Security; Resilience; Performance etc… Take expert advice and procure Cloud services that meet the strategy. Take a balanced approach to risk. Adopt an iterative approach, especially to SaaS. Specifically address data management. Ensure Service Management addresses end-to- end service. Analyse the options in a structured way - evaluate overlaps & gaps between services.
  19. 19. 18 Common Pitfalls Service Lock-in:  Have a clear exit strategy defined.  Ensure novation is provided for.  Data extraction strategy and understand what is involved. Availability and Service Continuity:  Select a provider that can deliver both the data response times and continuous availability needed by the business service.  Understand providers obligations.  Responsibility for loss of data. Have service management and governance in place.
  20. 20. 19 Common Pitfalls Understand Your Data: Grade data – be clear on what data is migrated and stored externally. Understand dependencies. Know where data is stored – select a provider that can assure location. Basics of ownership, protection, retention etc… Security:  What does the provider offer in terms of compliance audits  Strategy and rights when incidents occur
  21. 21. 2020 get the contract right & watch the SLA!
  22. 22. Cloud Business Value 21 • Lower investment barriers • Reduces timescales • Add better business value • Offer greater agility • And Cloud services are available now Cloud Can • Understand benefits and risks • Know Fujitsu will add real value • Be agile in a changing market but ensure the underlying disciplines remain • Understand Cloud is new and evolving – so assess vendor viability But…
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  24. 24. Q&A 2323 get the contract right & watch the SLA!
  25. 25. More Information http://www.fujitsu.com/uk/insight-opinion/offerings/cloud.html  Or http://shrvl.com/YV46E  Seeing through the cloud of Cloud Services  Cloud: The hidden catches  The Key to Migrating Applications to the Cloud  Turning Cloud services into a business reality 24
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