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SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
SOGC Contraception Awareness Program & Website
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SOGC Contraception Awareness Program & Website

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Describes and award winning web site and education program aimed at youth, teachers, health care professionals, parents and adults. Presented at an international conference June 2007 organized by …

Describes and award winning web site and education program aimed at youth, teachers, health care professionals, parents and adults. Presented at an international conference June 2007 organized by ISHN(www.internationalschoolhealth.org)

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  • 1. Contraception Awareness Project
  • 2. <ul><li>Specific to teachers </li></ul><ul><li>Specific to teens </li></ul>
  • 3. Sex Facts: A review of trends, attitudes and beliefs
  • 4. Sex Facts in Canada <ul><li>Sexual Experience </li></ul><ul><li>The average age both male and female Canadians have sex for the first time is 16.5. [1] </li></ul><ul><li>28% of teens aged 13-17 report having had sexual intercourse at least once. By age 20-24, this increases to 80%. [2] </li></ul><ul><li>In a 2005 report, 41% of males aged 15-17 and 39% of those aged 18-19 reported having more than one sexual partner in the previous year. [3] </li></ul><ul><li>For females in the study, 29% of 15-17 year olds and 31% of those aged 18-19 reported having more than one sexual partner in the previous year. [4] </li></ul>[1] Rotermann. Sex, condoms and STDs among young people . Health Reports,16(3), 39-45, 2005. [2] Statistics Canada. Data from the 1996/97, 1998/99, 2000/01 and 2003 National Longitudinal Survey of Children and Youth (NLSCY). [3] Rotermann. Sex, condoms and STDs amongyoung people . Health Reports,16(3),39-45, 2005. [4] Ibid.
  • 5. Sex Facts in Canada <ul><li>Contraception </li></ul><ul><li>Oral contraceptives are the most common method of contraception used by Canadian women who have had intercourse (32%), followed by condom use (21%). [8] </li></ul><ul><li>39% of female Grade nine students and 54% of Grade 11’s used the pill the last time they had intercourse. [9] </li></ul><ul><li>25% of Grade 9 and 30% of Grade 11 female students reported dual protection at last intercouse. [10] </li></ul><ul><li>The percentage of both male and female students who reported using a condom the last time they had sex decreased from Grade 9-11. [11] </li></ul>[8] SOGC Clinical Practice Guidelines, Canadian Contraception Consensus , Part 1 of 3, February 2004. [9] SIECCAN. Adolescent Sexual and Reproductive Health in Canada: A Report Card in 2004. [10] Ibid. [11] Ibid.
  • 6. Sex Facts in Canada <ul><li>Women not using contraception </li></ul><ul><li>103,768 abortions performed in Canada (2003) </li></ul><ul><li>Estimated that 150,000 women have medical or scheduled abortions in clinics </li></ul><ul><li>Women in their 20s accounted for 53% of all women who obtained an abortion </li></ul><ul><li>50% of all pregnancies in Canada every year are unintended with 25% of pregnancies ending in abortion </li></ul><ul><li>There is a substantial number of young women who at first intercourse have no protection whatsoever </li></ul>
  • 7. Sex Facts in Canada <ul><li>Sexually Transmitted Infections (STIs) </li></ul><ul><li>In 2003, 854,817 people aged 15-49 who have ever had sexual intercourse reported ever being diagnosed with an STI. [1] </li></ul><ul><li>1 in 6 will have an STI by age 25. [2] </li></ul><ul><li>Young adults (aged 15-24) have the highest rates of STI [3] </li></ul><ul><li>There are more than 25 classifications of STIs which cause health problems in Canada. [4] </li></ul><ul><li>In Canada, 100,000 people per year contract sexually transmitted infections that can cause infertility. [5] </li></ul>[1] Statistics Canada. Canadian Community Health Survey. 2003. Custom Table. http://www.statcan.ca/english/sdds/0037ti.htm [2] Statistics Canada. Data from the 1996/97, 1998/99, 2000/01 and 2003 National Longitudinal Survey of Children and Youth (NLSCY). [3] Public Health Agency of Canada. Canadian Communicable Disease Report, June 2005 . 2002 Canadian STI Surveillance Report. [4] AVERT. An Introduction to STDs . Online. Available 02/06/06. http://www.avert.org/stds.htm [5] Health Canada. Sexual Health and STIs . Early Release of the Syphilis chapter - revised Canadian STI Guidelines. October 2005.
  • 8. Contraception Awareness Project: Background, objectives and initiatives
  • 9. http:// www.youtube.com/watch?v =uZsuhjqxra4
  • 10. Addressing the Issue <ul><li>Launch of a national initiative in November 2001 aimed at: </li></ul><ul><ul><li>Increasing contraception awareness in Canadians of reproductive age, enabling them to make optimal choices for their reproductive health; </li></ul></ul><ul><ul><li>- Continued medical education for the medical community. </li></ul></ul>
  • 11. Activity Sectors <ul><li>Millennium Fellowships </li></ul><ul><li>College of Family Physicians of Canada (CFPC) Fellowships in Women’s Health </li></ul><ul><li>Compassionate Contraceptive Assistance Program </li></ul><ul><li>Contraception Awareness Project (CAP) </li></ul>
  • 12. Sexual Health Promotion <ul><li> Objectives: </li></ul><ul><ul><li>Contraception U se and Benefits : </li></ul></ul><ul><ul><ul><li>Choice and Adherence </li></ul></ul></ul><ul><ul><li>Safer Sexual Practices </li></ul></ul><ul><ul><ul><li>Dual Protection </li></ul></ul></ul><ul><ul><li>Sexual W ell-being </li></ul></ul><ul><ul><ul><li>S exual Function and Prevention of Sexual Coercion </li></ul></ul></ul>Inform and educate the Canadian public throughout their lifetime on the importance of healthy sexuality.
  • 13. Challenges <ul><li>Barriers </li></ul><ul><li>General Public : </li></ul><ul><li>Myths, cultural beliefs, values, traditions and habits </li></ul><ul><li>Access to contraceptives </li></ul><ul><li>Knowledge levels </li></ul><ul><li>Unwillingness to change </li></ul><ul><li>Healthcare professionals : </li></ul><ul><li>Physician knowledge </li></ul><ul><li>Attitudes towards contraception </li></ul>
  • 14. CAP Objectives <ul><li>Physician Component </li></ul><ul><li>Provide knowledge, communication/counselling skills and motivation required to provide appropriate reproductive health care </li></ul><ul><li>Incorporate in their practice the latest knowledge in contraception technology </li></ul><ul><li>Make them askable partners capable of providing proactive counselling and accurate information. </li></ul><ul><li>Public Education Component </li></ul><ul><li>Increase awareness and knowledge of: </li></ul><ul><li>Sexuality and reproductive health </li></ul><ul><li>Contraceptive options and the importance of consistent use </li></ul><ul><li>Dual protection to reduce STIs and prevent pregnancy </li></ul>
  • 15. Audience <ul><li>Primary Target Audience: </li></ul><ul><li>Teens and young adults aged 13-34, skewed to women </li></ul><ul><li>Health care professionals </li></ul><ul><li>Teachers as vehicle to reach teens </li></ul><ul><li>Secondary Target Audience: </li></ul><ul><li>Adults (with emphasis on those returning on the dating scene) </li></ul><ul><li>Parents </li></ul>
  • 16. Who is Participating? <ul><li>Content and direction for program developed by a strong </li></ul><ul><li>team of interdisciplinary experts: </li></ul><ul><li>Obstetricians/gynaecologists (SOGC) </li></ul><ul><li>Nurses </li></ul><ul><li>Family practitioners (CFPC) </li></ul><ul><li>Pharmacists (CPhA) </li></ul><ul><li>Health psychologists </li></ul><ul><li>Public health departments </li></ul><ul><li>Teachers </li></ul><ul><li>Sexual health educators and counsellors </li></ul><ul><li>Government – Federal, Provincial, Municipal </li></ul><ul><li>Canadian public </li></ul><ul><li>Like-minded organizations (PPFC, SIECCAN) </li></ul>
  • 17. Psychology of Sexual and Reproductive Health Behaviour Information Motivation Behaviour Skills Exploiting the unique characteristics of the Internet Sexual Behaviour Sexual and Reproductive Health Practices
  • 18. Key Components of Sex-Ed <ul><li>Canadian Guidelines for Sexual Health Education </li></ul><ul><ul><li>Knowledge </li></ul></ul><ul><ul><li>Motivation </li></ul></ul><ul><ul><li>Behavioural skills </li></ul></ul><ul><ul><li>Conducive environment </li></ul></ul>http://www.phac-aspc.gc.ca/publicat/cgshe-ldnemss/cgshe_6e.htm
  • 19. Identified Goals <ul><ul><li>Should emphasize the self worth and dignity of the individual </li></ul></ul><ul><ul><li>Instill awareness of the impact that one’s behaviour can have on others.  </li></ul></ul><ul><ul><li>Reflect a balanced approach to sexual health enhancement and the prevention of negative outcomes.  </li></ul></ul><ul><ul><li>Deal with sexual health education as a lifelong process requiring consideration at all ages and stages of life.  </li></ul></ul>
  • 20. Identified Goals (cont’d) <ul><li>Assist behavioural change through informed individual choice.  </li></ul><ul><li>Ensure that access and content do not discriminate against individuals on the basis of race, ethno-cultural background, gender, sexual orientation, disability and other such characteristics </li></ul><ul><li>Counter misunderstanding and reduces discrimination based on these characteristics  </li></ul>
  • 21. With such clear guidelines….. What is the problem? <ul><li>Highly variable approach to school sex education (depends on school board’s and individual teacher’s attitudes and enthusiasm) </li></ul>The committee to decide whether spawning should be taught in school
  • 22. Secondary Objectives: Enhancement of Sexual Health <ul><li>Positive self image and self worth as an aspect of ones sexuality </li></ul><ul><li>Integration of sexuality into mutually satisfying relationships </li></ul><ul><li>Attainment and maintenance of sexual and reproductive health </li></ul>
  • 23. CAP 2000-2006 <ul><li>Creation of an award winning Website www.sexualityandu.ca / www.masexualite.ca </li></ul><ul><li>Provide up-to-date and credible contraceptive and sexual health info </li></ul><ul><li>Encourage people to take responsibility regarding their sexuality (dual protection, contraception utilization) </li></ul><ul><li>Physician training workshops </li></ul><ul><li>Promotional items and </li></ul><ul><li>value-added tools for </li></ul><ul><li>physicians and the public </li></ul>
  • 24. sexualityandu.ca Website
  • 25. What’s on sexualityandu.ca <ul><li>Module for teens, adults, parents, teachers and healthcare professionals </li></ul><ul><li>Focus on contraception, safer sex and sexual well-being </li></ul><ul><li>Tips, e-newsletter, polls, quizzes, games, FAQs </li></ul>
  • 26. SexHealth News <ul><li>sexualityandu.ca’s monthly e-newsletter. </li></ul><ul><li>Focuses on dispelling contraception myths, contraception updates, news briefs on sexuality, FAQs, and other related tidbits </li></ul>
  • 27. Website Statistics <ul><li>In 2006, the sexualityandu.ca Website had: </li></ul><ul><li>- received 2.5 million user sessions (a 25% increase over previous year) </li></ul><ul><li>averaged of 6,945 visitors/day, 6:40 min session length, 4.84 pageviews </li></ul>
  • 28. Website Statistics
  • 29. Ranking <ul><li>Search Term: Sexuality Ranking: 1 st listing </li></ul><ul><li>Search Term: Contraception Ranking: 1 st listing </li></ul><ul><li>Search Term: STI Ranking: 3rd listing </li></ul><ul><li>Search Term: “The Pill” Ranking: 5 th listing </li></ul><ul><li>Search Term: Condom Ranking: 5 th listing </li></ul><ul><li>Search Term:NuvaRing/Vaginal Ring Ranking: 1 st listing </li></ul><ul><li>Search Term: EVRA/Patch Ranking: 2 nd listing </li></ul>
  • 30. Top Pages, Jan. 1 – March 22, 2007 <ul><li>An independent review indicated that sexualityandu.ca: </li></ul><ul><li>Enjoys healthy pageview averages of 5.42 pages per user , which indicates that an average visitor to the site views at least 5 pages before leaving; and </li></ul><ul><li>Engages an average visitor to approximately 8 minutes per visit , which is a fairly significant average in terms of Web time. </li></ul><ul><li>Both averages are above industry averages for information-based sites. Taken together, they indicate that visitors to sexualityandu.ca are spending time reading information on pages that are being visited . </li></ul>link E-Bulletin link Sexually Transmitted Infections | Teens link Contraception | Teens link Frequently Asked Questions link Tips and Tools | Teens link Multimedia link Masturbation | Teens link What is Sex? | Teens link Condom Application Demo link Sex-Fu Challenge link Teens Link Top Visited Pages (Teens)
  • 31. Advertising <ul><li>Channels: </li></ul><ul><li>TV and movie </li></ul><ul><li>Web </li></ul><ul><li>Radio </li></ul><ul><li>Print </li></ul><ul><li>Out-of-home media (transit, public places) </li></ul><ul><li>Grassroots (peer to peer advertising) </li></ul>
  • 32. Advertising Campaign
  • 33. 2006 Campaign
  • 34. Campus Campaign <ul><ul><li>Heavier advertising in university and college markets with emphasis during frosh/orientation weeks </li></ul></ul>
  • 35. Accomplishments - Promotion <ul><li>Continued distribution of promo items </li></ul><ul><li>- Schools, colleges/universities, clinics, special events and conferences </li></ul><ul><li>Average of 150 requests/month </li></ul><ul><li>Information based when possible </li></ul><ul><li>Special mailout to public health clinics </li></ul>
  • 36. Resources <ul><li>Sex Sense: Canadian Contraception Guide (2 nd Edition), consists of contraceptive product updates, incorporating latest sexuality data and an updated safer sex chapter </li></ul><ul><li>Choosing a contraceptive that’s right for u </li></ul><ul><li>- Education tool which promotes contraception </li></ul><ul><li>- Flipchart, patient hand-out, online, class presentation </li></ul><ul><li>- Widely requested by pharma, educators and HCP </li></ul>
  • 37. Resources <ul><li>“ Understanding STIs” flipchart </li></ul><ul><li>- Counselling tool which promotes prevention, diagnosis and treatment. </li></ul><ul><li>- For educators and HCP dealing with the public/patients </li></ul><ul><li>- Based on 2007 STI Guidelines, “endorsed” by PHAC </li></ul>
  • 38. Excellence Best of Class Award in Healthcare E-Applications - World Summit Award (2005) sexuality and u .ca was designated as one of the five best e-health projects in the world by the UN’s World Summit Award. Aesculapius Award of Excellence (2006) sexuality and u .ca was presented with an Aesculapius Award of Excellence in in recognition of excellence in communicating health information to the public
  • 39.  

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