10 Strategies That Build Friends and Chatter on Facebook

MARKETING GOOD HEALTHRachel Fedor, Marketing Strategy DirectorRachel@BaldwinPublishing.com1.800.705.6522

10 Strategies Build Friends and Chatterwww.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

1/3 of consumers use social media for healthcare • 36% want to see what other consumers say about medication or treatment • 35% use social media for seeking or sharing medical information • 41% say Facebook influences their choice of a specific hospital • 62% of 18-24yr olds look for nutrition,exercise and weight loss informationSource: Fiercehealthcare.comwww.BaldwinPublishing.comrachel@baldwinpublishing.com1.800.705.6522

• Create a presence • Monitor Facebook updates • Integrate with web and email marketingwww.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

Have you checked out any health e-cooking recipes lately? We’veadded some yummy (and a bit more health conscience) recipes inpreparation for Cinco de Mayo! Post Shareable Content • Recipes • Nutrition Tips • Fitness www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

• Hospital events • Recipes • Fitness tips • Cooking videos • Simple “How To” • Meet the Doctorwww.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

• Recipes for Mother’s Day, Football parties, Holidays… • Events for Heart Month, Diabetes • Health Tipswww.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

Targeted Pages • Moms • Bariatric Patients • Heart Patientswww.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

www.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

• Healthy Recipes • Kid’s Recipes • Fitness Content • Wellness Articleswww.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

Integrate with Pinterest and Twitterwww.BaldwinPublishing.com rachel@baldwinpublishing.com 1.800.705.6522

You may also like these Webinars: • How to use for HealthcareMARKETING GOOD HEALTH • How to use content to find patients Contact: Rachel Fedor, Marketing Strategy Director Rachel@BaldwinPublishing.com 1.800.705.6522

10 Strategies That Build Friends and Chatter on Facebook

by Illinois Society for Healthcare Marketing and Public Relations on May 21, 2012

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