How to Transform your Presentations into Stories


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This document was made for the ISGlobal-UB Master of Global Health and gives some tips for creating effective presentations using storytelling techniques.

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How to Transform your Presentations into Stories

  1. 1. How to Transform your Presentations into Stories ISGlobal Training 2013-2014
  2. 2. Before you start… think about them! Adapt your presentation to your AUDIENCE. It’s not the same to talk to a group of college kids as it is to a committee of experts. Source: Google Images (terror)
  3. 3. Once you have defined your target audience… …structure your talk Source:
  4. 4. …then all you’ll have to do is join the dots… Source: …to weave your story
  5. 5. Because the structure of a presentation …is similar to that of a story: 1. Opening 2. Plot 3. Ending Source: Google Images
  6. 6. Source: Google Images All you need to get started (is this)
  7. 7. The hook Gotcha! …is an opening idea designed to surprise and engage your audience from the outset. Source: Google Images
  8. 8. The hook is the equivalent of the opening sentence of a story or a novel “Call l” hmae m e Is “I ask chil dren to fo rgive me for dedica ting this b ook to a grown-up” e a plac , in ancha o aM “I’m an i re in l not care t nvisible ewhe I do “Som name man” se who ,…” mber reme “As Gregor Samsa awoke one morning from uneasy dreams, he found himself transformed in his bed into a gigantic insect-like creature”
  9. 9. A good hook can be… a sentence…
  10. 10. a puzzle… W do these people have hat in common? Tutankhamen Caravaggio Oliver Cromwell Source: Google Images
  11. 11. a personal story…
  12. 12. or an object …combined with a personal story (among others)
  13. 13. Once you’ve got their attention… it’s time to build your PLOT: Structure your ideas carefully. Don’t jump back and forth. Source: As in a story, all your words should follow the same path.
  14. 14. Your slides should be simple and legible. Use big letters that can be seen from the back of the room. Don’t go overboard on colors and effects. Source:
  15. 15. Avoid information overload. Don’t use long paragraphs. (or this is what they will see) Source: Wikimedia Commons
  16. 16. Remember the 3-second rule: Your audience should be able to assimilate everything on your slide in 3 seconds. Source:
  17. 17. You don’t have to include everything. Your slides are not your notes. Or a (teleprompter). Don’t read. Source: Google Images
  18. 18. Prepare a document with all your information to give out after the presentation. So ur ce : Ic on Ho t .c om
  19. 19. Source: Google Images And remember… You are the storyteller.
  20. 20. Source: Tell them your story. Communicate!
  21. 21. Don’t forget about body language Speak loudly and clearly. Source: Google Images If you can, stand and keep your hands free. Avoid excessive gesticulation.
  22. 22. Use images that cause an (emotional) impact Your audience will associate these images with your words.
  23. 23. And keep an ace up your sleeve for the ending «Wow them in the end, and you got a hit. You can have flaws, problems, but wow them in the end, and you've got a hit.» Adaptation.
  24. 24. And just a couple of more things: You never know how you are going to say something until you actually say it. You should be so familiar with your presentation that you can give it without notes. Source: Practise!
  25. 25. And what if something goes wrong? Arrive with plenty of time The Blue Screen of Death (he got the screen!) Source: Source: to spare on the day. Check all your slides on the computer in the room.
  26. 26. And one last thing…your software There are plenty of programmes to choose from. Choose the one that best suits your story (and not the other way round). Source: Google Images
  27. 27. Source: Remember: you are in charge Don’t let your software take over your presentation!!
  28. 28. And above all, remember that presenting is communicating. Source: Google Images If you see faces like this in your audience, you’ve done it!!!
  29. 29. @ISGLOBALorg