Awista ayub powerofsportjune2010[1]

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  • 1. INNOVATION & ENTREPRENEURSHIP : STAYING CURRENT AND VIABLE Power of Sport Summit June 11, 2010 Awista Ayub – Author, Kabul Girls Soccer Club www.awistaayub.com
  • 2. Presentation Overview   Experience working in Afghanistan with women’s soccer   Lessons learned from my years of experience in the field   How I applied it to a similar in Morocco with women’s soccer
  • 3. Limiting Factors   Did not think through the follow-up   Access to resources – funding   Access to local mentors   Access to local governing body   Lack of understanding of the sport in the context of the country’s sports history
  • 4. Sport Exchange Model   Widely used approach within sports and development programs;   U.S. Department of State   Various sport and development organizations either as their sole program or in conjunction with other aspects of their program
  • 5. Drive to Promote a Participatory Approach   Taking on a horizontal hierarchy approach   Can lead to having a longer term impact on the individual and the community   Attempts to seek out knowledge from the community, and then utilize that knowledge in planning sport related programs
  • 6. Community Development   “Successful community leadership development is a process whereby committed individuals work with others in their community to achieve positive social change that builds assets across the capitals.” (Emery, Fernandez, Gutierrez-Montes, & Flora, 2007 p. 69).
  • 7. Getting it right   Set up the participants for success rather than failure   Identified the limiting factors, and need to act on addressing these issues   Motivate the participants into action   Connect sport to community development   Expand the impact beyond the few participants   View the participants as implementers rather than simply the program beneficiaries
  • 8. Project Based Sport Exchange Case Study   Conducted in coordination with the Morrocan NGO AMSD   Nikefunded Women Win grant, sponsored four Moroccan female soccer players to the States (June 2008)   Modeled after the Ashoka Youth Venture program   Program evaluation conducted in April 2009 with the guidance of the University of Delaware   Dr. Matthew Robinson, Dr. Marian Palley, Professor Eric Jacobson
  • 9. Limiting Factors Addressed   On the field soccer training   Project development, management, budgeting and implementation guidance   Local mentorship support   Funding support ($250/participant) for the development of the local in-country project thus helping to provide a foundation for the players to make a community contribution
  • 10. Project Implemented
  • 11. Recommendations   Provide project management and training to program participants   Provide seed-funding   Provide mentorship support   Conduct proper follow-up program evaluations as a way to determine the effectiveness of the program and to add greater discourse to the field of international sports and development